After more than half a year's intense preparation, in July 25, Xinji Double Skin Milk had its first model store. Facing the fierce local market competition in Guangzhou, they spent a lot of time in their operation. First of all, the image of the storefront is strictly different from those simple and old syrup shops in the market, and modern fashion elements are appropriately integrated into the local characteristics and traditional culture of Guangdong, from plaques, light boxes, tables and chairs, tableware, menu items to store decoration and clerk's clothing, and the design style is simple, lively, fresh and elegant everywhere. Secondly, in terms of operating varieties, on the basis of retaining traditional classic food projects, we actively introduce excellent dessert projects at home and abroad and develop a large number of new products. For example, in the double skin milk series, in addition to the original double skin milk, red bean double skin milk, lotus seed double skin milk, black pearl double skin milk and double skin milk nest eggs, new varieties such as strawberry double skin milk, pineapple double skin milk and raisin double skin milk are introduced; In the soup pill series, in addition to Cantonese-style soup pills such as lotus seed red bean paste soup pills, sesame paste soup pills and fresh milk soup pills, Sichuan soup pills and Jiangnan wine-brewed balls are also introduced; In addition, they also developed honey bean jelly, fresh milk bean jelly, condensed milk bean jelly and fruit bean jelly on the basis of traditional turtle ling ointment. In the series of sugar water and ice water, authentic Southeast Asian coconut juice sago, watermelon sago, iced snow ear, pineapple ice and red bean ice are blended. Thirdly, in terms of brand culture, elaborate posters and brochures are made to introduce in detail the historical origin, folklore, nutritional value, production process, brand concept and brand development goals of various cuisines, so that customers can enjoy cultural edification while tasting delicious food.

With its distinctive features and outstanding taste, Xinji dessert shop quickly emerged in Guangzhou, and its popularity has been continuously improved, with a large number of repeat customers. There are many white-collar workers in foreign companies who often sit in the store, order bowls of double-skin milk and bowls of sugar water, and chat while eating, which is really lively. They said: "Although there are many dessert shops in Guangzhou, it is rare to see such elegant and fashionable environment as Xinji, and the desserts of other families are decades old, unlike many new varieties and patterns here." Many customers also brought their friends from other places here to taste desserts, and Xinji lived up to expectations and won unanimous praise from customers from other places. In order to seize the national market quickly, Wen Qingcai organized technical developers to make full preparations: First, by adjusting the process and formula, the raw material limitations of double-skin milk were solved. Traditional double-skin milk requires high-quality buffalo milk with high fat content, which limits the popularization of double-skin milk. Wen Qingcai found an effective solution by combining his decades of production experience. By using his technology and formula, double-skin milk as smooth as buffalo milk can be made even if other milk is used. Second, the special equipment for double skin milk was developed. When steaming double-skin milk in an ordinary steamer, the water vapor above the lid is easy to drop on the surface of the milk skin, which affects the taste and mouthfeel. This equipment adopts a special structural design to solve this problem, and at least 1 cups of double-skin milk can be stewed at one time, which further simplifies the production process and greatly improves the production efficiency. 3. All products are systematically classified into double skin milk series, fresh milk series, stewed egg series, hand-ground paste series, soup pill series, sugar water series, ice water series, turtle ling paste series, freezing point series, freshly squeezed juice series, special drinks series, etc., with distinctive features. Fourth, compile training materials, record teaching CDs, standardize and quantify the production process of various desserts, and ensure that people without any cooking foundation can easily master all technologies. In February, 26, the company formally invited investment from all over the country, and made different investment plans according to the actual situation of small and medium-sized investors. Investors can learn the technology of double-skin milk and ginger milk separately as new profit points for existing ice cream shops, dessert and beverage shops, frying, barbecue, scalding, casual snacks and Chinese and western fast food projects; You can also join the Xinji brand and choose basic, standard or luxury investment schemes according to your own and local market conditions. The joining fee ranges from several thousand yuan to ten thousand yuan. In addition to technical training and formula materials, you can also enjoy the company's strong technical support, marketing support, advertising support and at least two new products follow-up support every month. Among them, the basic type covers classic food techniques such as double-skin milk, hand-ground paste, sugar water, ice water, etc. Investors can put into operation as long as they choose a 5-1 square meter counter, booth or storefront near the business district, tourist area, pedestrian street, station and school, and they can eat in class and take out food, with flexible and diverse management methods. Judging from the actual operation of Guangzhou model stores, the retail prices of various desserts range from 2 yuan to 1 yuan, and the profit can reach 7%, and the return on investment is much higher than many traditional food items. With the arrival of hot summer, dessert sales have entered the peak season. Compared with similar ice cream and dessert beverage shops in the market, Xinji dessert has distinctive features, diverse varieties, unique taste, rich nutrition, blank market and obvious advantages. It is worth noting that Xinji dessert also includes many hot foods and drinks, which have markets all year round and never have a low season. As the first South Guangdong dessert cultural brand in Guangdong to be promoted on a large scale nationwide, I believe that before long, the signboard of Xinji double-skin milk will be hung all over the streets and become a national-famous classic food like Beijing Roast Duck and kaifeng soup dumplings!