New Media Operation Internship Report Part 1 1. Internship Description 1. Introduction to the internship unit: xx company is located in xx city. It is an Internet start-up company whose main business is new media operation and mobile Internet product research and development. It has more than xx products in xx.

The company provides micro-marketing technology services.

The company was founded in xx and has cooperated with more than xx customers so far, among which local customers with in-depth services include: xx, etc.

2. Introduction to the internship position: (1) Job responsibilities.

My position is a new media operation position in the company's operations department, and I am responsible for the new media operation position.

Under the operations department, there are several self-owned local media such as xx, and it also hosts the xx public platforms of more than a dozen other companies or media.

I am responsible for the self-owned xx official account and the hosted xx official account. I am mainly responsible for the arrangement of xx articles, event planning, data statistics, and docking with the hosting party for the two official accounts.

In addition to these professional tasks, he is also responsible for xx's community management and other customer docking negotiations.

(2) Ability requirements.

1. Have strong sensitivity to news and hot topics, and have strong copywriting skills.

2. Good online sense, excellent creativity, strong execution ability, good strategic thinking ability and the ability to write plans independently, and master image processing software to a certain extent; 3. Broad knowledge, active thinking, proactive work, sense of responsibility, and able to withstand a large number of tasks

Huge work pressure; 2. Purpose of the internship: Before this internship, I had done work in new media, but it was mainly limited to the layout of xx articles.

In order to improve my comprehensive ability in new media operations, in addition to deepening my copywriting skills and learning operational knowledge, I joined xx Network Technology Co., Ltd. and took on the role of new media operation.

3. Internship content and process 1. Own work.

(1) Introduction to work content.

At the beginning of the internship, my own work has already begun.

Here, let me first talk about my job, which is to operate two public accounts xx and xx.

xx is a new local tourism public platform built by the company. It forms a local new media matrix with the company's other local public platforms.

Since xx is a newly opened account, the boss requires that only original articles be published, without focusing on attracting fans. Until the original logo is activated, you can leave comments at the bottom of the article, and then do activities to attract fans. After accumulating a certain number of fans, you can start business

operations.

The xx official account is a public account with the Lianhu District Tourism Bureau as the certification body. It is entrusted to our company by the xx Tourism Bureau. It is a semi-governmental official account, so the degree of commercialization is not high. The posts are mainly based on Huifang's customs, food,

It mainly focuses on scenic spots, tangible cultural heritage, intangible cultural heritage and other content related to Huifang and Hui people.

Since xx wants to get the original logo, it is stipulated that one article should be published every day. All articles posted are purely original articles and no external resources can be reproduced. xx requires three articles a week and there is no requirement for originality. During my tenure, this official account

The original proportion of published articles accounts for about xx%.

During the internship, I was responsible for the entire work process involved in xx and xx (except for the access to the third-party platform of the company's technical department), including the collection and arrangement of materials for published articles, copywriting, picture editing, article layout, and publication, as well as

There are statistical analysis of data, the production of simple reports (xx requires the production of weekly and monthly reports to the Lianhu District Tourism Bureau) and other matters related to the Lianhu District Tourism Bureau.

At the beginning of the internship, there were not many things to do, so I became familiar with the various sections of the xx public platform that I had not done for more than half a year, such as the backend message management, data analysis section, etc.

Then I continued to get familiar with the xx editor, the idea editor and other typesetting. Basically, I gradually became familiar with it while working on the public account.

The company is not large, and there are not many business systems. I don’t need to know much about the technical department. I have a general understanding of some of the business systems of our company’s operations department. Since our company is a local public account, in the early stage of the internship, for

The xx local category, especially the local life category public accounts such as xx, has a preliminary glimpse.

In the company's operations department, except for my boss and I (referring to the operations director of xx Network Technology Co., Ltd., who is in charge of the operations department), everyone else is from xx, and we get along very harmoniously.

In the early stage of the internship, because I had worked in new media before, I was not familiar with it, and the company atmosphere was very good, so there were not many obstacles and I integrated quickly.

(2) Problems encountered and solutions.

As the two xx public accounts continued to operate, I also encountered more problems.

Let’s talk about xx first, because this problem is a deep-seated problem, which is insufficient production capacity.

Of course, it’s not a serious lack of production capacity, it’s just like I’ve encountered a small bottleneck and I don’t know what to write.

In the first half month of xx's operation, it was basically in a state of rapid progress, and I wrote almost every day. However, as I wrote more and more, this state slowly disappeared, and after about 20 days,

I don’t know what to write.

Because xx is focused on local tourism, when writing public account articles in the early stage, I basically wrote about scenic spots, and most of them were scenic spots I had been to.

Because I have actually experienced these scenic spots, I can write about them in some ways and write about them in others, and the article can be published relatively quickly.

But after writing about these scenic spots, some obstacles appeared. How can I write about them if I have never been there?

It's like I drive XX every day, but I have to write down maintenance tips for XX. How do I do it?

But problems always have to be faced and solved.