Nine tips for writing marketing copy titles, Cuttlefish Studio has compiled them for you: 1. The declarative title truthfully and briefly states the main points of the advertising text so that people can understand it at a glance. This is the most commonly used form at present.

For example: "Zhangzhonggou Micro-Online Store Goes Online to Support All Users to Open WeChat Stores", the article has been reprinted hundreds of times.

"Complete Records of Enterprise Internet Marketing Project Operations".

2. News headlines directly inform consumers of certain recent facts.

It is mostly used to introduce newly launched products or new measures of manufacturing companies. The purpose is to arouse the public's attention and read the main text.

It is also a type of declaration.

For example: "Weixingtianxia and Private Enjoy Home Custom Wine reached an Internet marketing consulting service cooperation", which is the most typical and standard event-based news headline.

3. Praise-style titles This type of title is not common on the Internet, because the positive method of actively praising the advantages of advertising products is not suitable on the Internet.

Therefore, Wei Xing Tian Xia changed the title to a commentary style, which is based on facts and comments in a third party's identity and tone. Be careful not to exaggerate, otherwise it will easily arouse people's disgust.

For example: "Handsome!

"Awesome jacket that was robbed like crazy", haha, there are many such headlines in party newspapers and portal news sites.

Personally, I think that if companies want to use this type of title, they can do it from the consumer's perspective, using the consumer's identity and tone.

4. A call-to-action title is a title that uses encouraging words and phrases to call on people to make a purchase decision quickly.

This type of title is often used to promote fashionable or instant advertising. The text must be powerful, suggestive, and easy to remember, so that consumers can easily accept the instigation of the advertisement and initiate purchasing behavior.

In terms of literary rhetoric, words should strive to be tactful in order to avoid the psychological characteristics of ordinary people who do not want to be dominated by others.

I will talk about psychological issues in detail next.

For example: Everyone knows the case of Wanglaoji online marketing. There are posts such as "Buy out all the Wanglaoji in supermarkets, buy every last can" and launch a call for action.

In fact, there are many call-to-action titles, especially when doing retail activities.

5. Questioning titles raise attention by raising questions, thereby prompting the target audience to become interested, interact ideologically, inspire their thinking, generate buzz, and leave an impression.

For example: "How to use online bookmarks for online promotion and website optimization?"

", "How to make your keywords appear on the left side of Baidu search results?", these types of titles are very common in tutorial-style or sharing-style articles.

6. A suspense title is to use words that are interesting but difficult to answer for a while, so that readers can read the text out of surprise and suspicion.

Such titles should be interesting, inspiring, suspenseful, and trigger responses in the text.

For example: "Oh my God!

Zhang Ziyi unexpectedly fell in love with the "horror ink suit"". Another example is the Beijing Evening News's classic advertisement "Evening News Not Evening News" series of advertisements long ago, which was very effective.

7. Comparative titles highlight the uniqueness of the product by comparing similar products, so that consumers can deepen their understanding of the product.

However, the relevant advertising regulations stipulate that you cannot directly refer to each other's famous works for comparison, so it is better to use general comparisons when making comparisons.

For example: Taiwan's Zhongxing Department Store's graphic poster advertisement "Angel of Thought, Devil of Flesh" uses this form. Although it is not an online copywriting title, it also gave us a great take-off.

"Shanghai is only suitable for sex, not for love" also falls into this category, using both contrast and suspense.

Although it seems unsightly and radical in the eyes of traditional conservatives, in today's Chinese Internet, it is actually in line with the taste of netizens.

8. Allegorical titles mainly use metaphorical rhetorical methods to add new meaning to the title and deepen people's impression.

This kind of title format is all about consumers, and it is easy to arouse consumers' favor.

For example: Wei Xing Tian Xia wrote some time ago: "Seven Deadly Sins of China's Internet Marketing Training".

Using the seven deadly sins of Western religions as a metaphor for the current situation of China's online marketing training caused a commotion in the industry. It was reprinted hundreds of times, with at least 1 million exposures. Some people even threatened Wei Xingtianxia, ??telling me not to talk nonsense, or they would destroy me.

9. Popular title copywriting The title should still be the content. The writing should be in line with the Internet culture and relate to popular Internet events and hot topics or Internet buzzwords. The popular Xiaoyueyue, 3Q, My dad is Li Gang, Shenma are all floating clouds, etc. are all acceptable.

borrow.

But what you need to remember is that it must be related to the topic of the article, otherwise it will be just a headline.