Personally, I think this kind of advertising creativity using negative hot spots is immoral and I can't accept it.
First of all, advertising ideas that use negative hot spots can easily cause public dissatisfaction and condemnation. The candid camera incident is a very sensitive and serious matter, which has aroused widespread public concern and condemnation. KFC's use of such events as advertising creativity is obviously to attract public attention and controversy. This kind of behavior can easily arouse public disgust and dissatisfaction.
Secondly, it is immoral to use negative hot spots in advertising creativity. Advertising is a commercial propaganda activity, which should be based on honesty and aim at objective, true and valuable information. The application of negative hot spots in advertising creativity is to use the public's emotions and anxiety to meet their emotional needs, so as to achieve marketing purposes. This behavior is not only immoral, but also irresponsible to the public.
Finally, the use of negative hot advertising ideas will also affect the brand image and reputation. Advertising is an important means of brand promotion, which affects the image and reputation of the brand. The use of negative hot advertising ideas will make the brand appear dishonest and unreliable, thus affecting the brand's recognition and influence.
In a word, it is immoral to use negative hot spots in advertising creativity, which will easily cause public dissatisfaction and condemnation, and will also damage the brand image and reputation. We should emphasize the integrity and objectivity of advertising, respect the feelings and needs of the public, and launch valuable and creative advertising works.