It is human nature that people love to eat, and video, as a medium, is also easier to show the color and fragrance of food. On the short video platform, many food content creators have developed rapidly, such as "Mi Zijun", "Li Ziqi" and "Big LOGO Eating Beijing" have become millions of food big V.

Does the video number have a chance to make food content? Of course there is!

After combing, I found that the popular explosive food content is concentrated in four categories:

First, grain production.

This kind of content accounts for about 90%, including home cooking, pasta, baked desserts, innovative dishes and online celebrity dishes. Around the subdivision of people and scenes, there will be more diverse content, such as fat-reducing meals.

How to encourage users to generate praise behavior? Delicious and nutritious dishes are the foundation. On this basis, they are simple and practical, have a taste of life, and provide innovative experiences, at least one of which needs to be met.

Second, food brings goods.

A more common scene is that bloggers introduce product features and try to eat them on the spot in their own orchards or farms under the banner of "direct sales at the place of origin", and hang chains under the video to associate related products with the goods.

Third, food shops.

This kind of video has a strong regional character. Generally speaking, bloggers will take you to taste local food, or go to the fly house on the street, or an old brand, or a popular new store or online celebrity store.

Fourth, food culture.

For example, the video released by 65438 Zhenjiutang on June 4 th, "At the request of everyone, the owner clearly tells you what the toast etiquette is". The blogger learned about the toast etiquette of different people on the wine table through oral broadcast, and the number of comments reached 1503.

After studying the content of 65438+ million+likes, I found that:

0 1, the video number of food vertical category has great potential. At present, there are millions of fans in the vertical category, and the content of Tik Tok and video number with mature reference content ecology is a big gap in the food field.

02. The creators are diversified, including amateur bloggers, traditional Tik Tok car fast V and corporate brand owners.

03. At present, the most popular content is menu content, and then subdivided, home cooking teaching is the most popular. In addition, food exploration, food take-out, food culture and other contents have also begun to shine.

04. Explosions usually spread for a long time. If you want to do it well, it is very important to present the color, fragrance and taste of food, and to satisfy one of the practical, grounded, novel and interesting contents that express your taste in life.

However, I also found that many food contents have problems such as cross-platform handling and fake goods, which need to be avoided.