Text | Liang Xiangzi With a good concept and poor presentation, Xu Zheng's "Eating on the Road to Embarrassment" seems to be really "embarrassing".
Celebrity crossover variety show producer?
It's already difficult to act well, so don't add more obstacles to the variety show market.
Speaking of Xu Zheng, many people should think of his "囧" series of movies, which are based on the embarrassing lives of middle-class men. Whether it is "囧囧", "囧囧" or "囧囧", Xu Zheng is trying to establish a seemingly
It is the spiritual core of his "comedy star".
"Of all things in the world, food and love are the only things we cannot live up to." In an era when poisonous chicken soup is rampant, this popular saying seems to be quite heartfelt. It reminds people that in addition to fame and fame, small happiness at the moment is also precious.
In fact, "Eating on the Road" combines comedy with a food variety show, externalizes the pleasure brought by food through a light comedy style, and uses food as a carrier to show ordinary people's love for life. It is indeed an original show
program.
Secondly, the delicacies presented in "Eating on the Road" are the most "people-friendly" food, and the "eating and shopping" section presents the most "life-oriented" issues, such as the food on the train mentioned in the first episode.
instant noodles, 30-yuan flight meals made by 囧 Kitchen, and the meat dumplings, Wenhu sauce duck, chili sauce, 68-yuan buffet, etc. at the Jiaxing service station in the "eat and eat" section are common people's daily life
food and living conditions.
To bring touches in ordinary life to the audience, "Shi囧" strives to take a thoughtful route.
But as the saying goes, there will be no disappointment without expectations.
"Eat on the Road", which has been aired for 11 episodes and is about to end this week, failed to achieve the same results as the "囧" series of movies.
With a low score of 4.5 on Douban and slightly poor word-of-mouth performance, Xu Zheng's first attempt as a variety show producer failed. He originally wanted to make the "囧" brand more substantial, but he didn't know that the reality was so skinny.
Xu Zheng also thought of celebrities such as Zhou Xun, Stephen Chow, Chen Kun, Li Yifeng, etc., who have become producers and producers of variety shows.
However, as they want to gain more markets with the help of their personal brand effects, should they add a little impetuosity to the already restless variety show market, or should they make some substantial contributions?
It wastes the core concept of "turning embarrassment into fun", and "Eat on the Road" does have a lot of problems. As the country's first original light comedy food reality show, the chief producer of "Eat on the Road" once stated this
Program concept: Each issue has a different theme, using food as a clue. By showing the ordinary "囧" foods and "囧" things in life, it conveys the concept of the program - life will inevitably encounter unsatisfactory situations, but
No matter what kind of embarrassing situation you encounter, as long as you have a humorous heart, you can "turn embarrassment into happiness".
To be honest, when Mr. Tongxiang saw this introduction before the show started, he was still very interested. After all, it is a happy externalization of food and grafted with the "embarrassing" elements accumulated by Xu Zheng. It should be pretty good.
But the results don't seem to be ideal.
In general, the problems of "Eat on the Road" mainly include several aspects: 1. The platter-style program setting failed to reflect the theme of the program. "Eat on the Road" has been broadcast for 11 episodes, and the routines are also clear.
It can be seen that: the combination of "indoor + outdoor", each program includes at least several links of "talk show + sketch + circle of friends interview + experimental kitchen + food search", focusing on different themes, such as the nightlife of the post-90s generation, campus food,
Food, health food, etc. during travel are jointly presented by regular guests (Xu Zheng, Song Xiaobao, Yin Zheng, Guo Qilin, Yi Yi) + guests in each issue (Cecilia Cheung, Gao Xiaosong, Hua Chenyu, Chen Yihan...) etc.
The concept of "The world is so big, I want to try it".
Doesn’t this kind of platter of chowder look good?
In fact, one depends on the lineup, the other depends on the expressiveness of the guests, and the third depends on whether the theme of the program is expressed through such a platter. Of course, the rhythm is also very important.
As for the first two points, as far as "Eat on the Road" is concerned, the lineup is actually okay, but Song Xiaobao has too many variety shows; in terms of guest performance, the star artists of "Eat on the Road" are different in age, personality, culture
The coverage of background and other aspects is very wide, and it tries to take care of a wide range of groups as much as possible.
It’s just that Guo Qilin’s presence is too weak.
What is more critical is the third point.
Judging from the title, "Eating on an embarrassing journey" focuses on the "embarrassing journey" and "eating", that is, the embarrassing things encountered while looking for delicious food.
First of all, what we need to see is whether the theme of each issue is closely related to the concept that the program wants to convey: from "Travel Food" in the first issue to "College Food", "Nightlife of the Post-90s", and "Mars Foodie"
, "Hong Kong Food", "Eating Hearts", "New Year's Eve Dinner", "Barbeque Theme", "Hot Pot Banquet", "Red Wine Culture", "One City, One Side", not only does the 11th program not have one
Clear clues present the concept of "eating on the wrong road", and the thematic structure is illogical.
Mr. Tongxiang couldn’t help but wonder, didn’t the program team really just come up with a program every time an idea suddenly occurred to them?
"Eat on the Road" uses a platter approach to try to make the content of the program fuller and to diversify the program's presentation. This is understandable.
However, this does not mean that multiple types of programs are mechanically cobbled together.