The 2119-2121 ice and snow season in Harbin is about to start in full swing. As the most famous ice and snow scale city in China, Harbin holds ice and snow festivals every year, and even upgrades the festival to an ice and snow season this year. At that time, a huge and perfect world of ice and snow fairy tales will be built in many venues, and various entertainment projects and creative designs will attract tourists from all over the world. 2119-2121 Harbin Ice and Snow Season Time
The ice and snow season in Harbin lasted for five months from mid-October 2119 to early April 2121. The winter of 2119 has arrived, and the annual ice and snow feast in Harbin is about to start. As the earliest city in China, Harbin has been leading the development of the domestic ice and snow tourism market.
Heilongjiang is known as the "crown of ice and snow", while Harbin is known as the "pearl on the crown of ice and snow". The so-called pearl must be bright, dazzling, round and moist, emitting charming brilliance, which coincides with the beautiful scenery in Harbin in winter. This colorful international metropolis is inclusive, open, enthusiastic and romantic, and full of rich ice and snow art and exotic customs. There are top ice and snow arts such as Harbin International Ice and Snow Festival, Ice and Snow World and Sun Island Snow Expo, as well as ice and snow entertainment experiences in cities such as Jiangshang Ice and Snow Carnival and Yabuli Ski Resort, as well as unique urban cultural accumulation such as international architecture, century-old music and Russian customs, which complement each other.
this year, we have intensified the supply-side reform of ice and snow tourism products. In winter, the ice and snow tourism products are more diversified, the tourism format is more perfect and colorful, and the tourism market is more harmonious and warm.
first, the ice and snow festival has been upgraded in an all-round way, and the ice and snow activities are rich and colorful, creating a boiling ice and snow season in Harbin.
under the overall brand of "the beautiful scenery in the north is in Heilongjiang" and the tourism theme of "the jewel on the crown of ice and snow-Harbin", the ice and snow season in Harbin lasts for five months from mid-October this year to early April next year. Taking the 36th Harbin International Ice and Snow Festival as the overall plan, three chapters of the ice and snow season, seven major ice and snow tourism theme routes and more than 411 winter cultural tourism activities were launched, which brought participating, interactive and entertaining ice and snow tourism products to domestic and foreign tourists and allowed them to enjoy the fun brought by ice and snow in Harbin.
The ice and snow season * * is divided into three chapters: meeting in the ice city, singing in ice and snow, and the rhyme of Chun Xue, with more than 411 activities, including more than 111 key activities.
(1) Meet in the Ice City
Take mid-October to late February as the beginning of the ice and snow season, and start with the Lantern World of Sunac Paradise, which opened on October 23rd, and highlight the Yabuli Ski Festival, Harbin Ice Harvest Festival, Changling Lake Winter Ice Fishing Tourism Festival, the launching ceremony of "Millions of Teenagers Going to Snow and Ice" and the National Ice and Snow Day, the 32nd Sun Island Snow Expo, and the Happy Hulan Estuary Wetland Park. Harbin Songhua River Ice and Snow Carnival and other opening activities, strengthen the centralized publicity and coverage of key activities, comprehensively kick off the winter ice and snow season in our city, and issue a contract of Harbin ice and snow at home and abroad.
(2) Ice and snow singing
From the end of February 2119 to the end of February 2121, five major activities will be launched, focusing on creating an ice and snow festival for the host and guest, and creating a cheerful and strong festive atmosphere.
The five major activities enjoyed by the host and guest * * *:
1. Ice and snow tourism activities. Relying on various ice and snow parks and snow resorts, we will build differentiated ice and snow viewing interactive parks and ski experience bases, carry out ice and snow tourism projects represented by the world of ice and snow, enrich ice and snow tourism products, and meet the needs of citizens and tourists to enjoy ice and snow. Focus on the 36th China? The opening ceremony of Harbin International Ice and Snow Festival, the opening ceremony of the 21th Harbin Ice and Snow World, the China Ice and Snow Tourism Development Forum and other activities will create the world's top ice and snow tourism event.
2. Ice and snow cultural activities. First, highlight the internationally influential ice and snow sculpture competitions, comprehensively enhance the scale and level of the competitions, and further establish Harbin's "benchmarking" position in international ice and snow sculpture competitions. Key activities include: the 34th International Ice Sculpture Competition, the 25th International snow sculpture Competition, the 9th International Combined Ice Competition, and the 12nd International University Student snow sculpture Competition. The second is to launch the "Winter Performance Season" of the 36th Ice and Snow Festival to highlight the charm of "Music City". Relying on performance venues such as Harbin Concert Hall, Harbin Grand Theatre, Old Hall Concert Hall and professional art troupes, 71 sets of 131 classic performances at home and abroad were presented. The third is to carry out various mass cultural activities. Focus on organizing "Ice Crystal Snow Dance Happy Season" mass cultural performances, holding resident performances such as national instrumental music, song and dance, western music and fashion show in four major shopping malls in three main urban areas of our city, and holding activities such as ice and snow sculpture, solve riddles on the lanterns, hoop and poetry meeting.
3. Ice and snow fashion activities. Deeply explore the urban fashion tradition and cultural characteristics, hold all kinds of ice and snow fashion activities, and highlight the urban fashion elements. Focus on creating the 36th International Ice and Snow Collective Wedding, fashion parade on Central Street and other activities, and constantly expand the popularity and influence of Harbin as the "fashion capital".
4. Ice and snow sports activities. Give full play to the advantages of "the city of ice and snow sports" and make a big article on ice and snow sports. Hold the first China during the ice and snow season? Harbin International Winter Swimming Open, China? Harbin (Tia, Finland) Ski Marathon, Harbin International Winter Triathlon, China? Harbin 2121 International Youth Ice Hockey Invitational Tournament, the first China International Speed Skating Marathon and the National Mass Speed Skating Marathon, and more than 111 sports events.
5. Ice and snow economic and trade activities. Make full use of the ice and snow festival platform, strengthen domestic and foreign trade negotiations and investment promotion projects, expand the scope of cooperation with Russia, hold various economic and trade, negotiations, exhibitions and annual meetings, and expand the openness of the city. Key activities include the convention of the world's ice and snow cities, Harbin Cold Expo and the first Harbin Ice and Snow Clothing and Equipment Expo, the second Harbin Famous New Year Fair, and the seminar on tourism industry development in Harbin New District.
(3) Charm of Chun Xue
Make use of the characteristics that the temperature is getting warmer in March every year and it is suitable for skiing in Chun Xue, build the brand image of ski resorts, carry out Chun Xue Month activities, mainly promote ski resorts such as Yabuli, attract skiers and enthusiasts, and focus on holding Chun Xue Festival, nordic combined (platform jumping and cross-country skiing) competition, Heilongjiang snowboarding championship, Light Pig Festival, etc. And reasonably design and launch a series of tourism products, such as one-day skiing package, couple package, family package and two-person sightseeing package, to give full play to the tourism advantages of the "post-ice and snow season", and to build Harbin into a "sliding Chun Xue" resort, so as to achieve a perfect ending for the whole ice and snow season.
second, the format of ice and snow products is more perfect, focusing on the experience, participation and entertainment of citizens and tourists.
First, the major ice and snow scenic spots increase experiential and interactive products. This year, Harbin Ice and Snow World and Sun Island Snow Expo have achieved "two parks and one scene" in the overall layout, and they are mutually integrated. Together, the two parks will create the "Sun Island Ice and Snow Season", which will bring the grandeur, magnificence, adventure and entertainment displayed after the fusion of ice and snow to the extreme. More creative and interesting elements have been added to the contents of the garden, and all-weather six interactive performing arts, represented by "Ha Bing Xiu" and "Ten Thousand People Disco", will bring tourists a brand-new tour experience. It will also introduce this year's hottest variety "Summer of the Band" on the New Year's Eve, and combine with powerful IP to detonate the New Year's Eve scene and improve the participation, entertainment and interaction of tourists.
In p>2121, the Songhua River Ice and Snow Carnival in Harbin, China has prepared 1 million square meters of snow resorts for citizens and tourists, and built a glacier tour line of 11 kilometers, 8 creative plates, 55 ice and snow amusement projects and more than 21 entertainment activities. It is particularly worth mentioning that China Heilongjiang International Ski Festival is the first ski festival in China, which started in 1998 and will be resumed this year. This ski festival will further play the role of China as the first platform for ski tourism, and create the "171" ice and snow cultural symbol exclusively belonging to Yabuli ski resort. Ice and snow sports events and ice and snow cultural activities will cover the whole snow season for 171 days, improving the leadership and brand influence of our city's ice and snow tourism in the country. Harbin Polar Pavilion brings close contact with polar animals. Ice City Airlines takes you into the charming Harbin with thousands of miles of ice and snow in Wan Li from the perspective of God.
the second is to carry out the "ice and snow for all" activity. Combined with the arrangement of "National Ice and Snow Day", we will make full use of urban rivers, lakes, squares and open spaces to build ice rinks and organize mass ice and snow sports events such as speed skating, flower skating, skiing, curling, ice hockey, snow football and long-distance running in the snow. Strengthen the organization of "Millions of Teenagers Going to Snow and Ice" activities, build an ice rink on the campus of the whole city, and organize the ice physical education class, so that the majority of primary and secondary school students can keep fit, enjoy their body and mind, and exercise their will to challenge the snow and overcome the cold. In the flood control memorial tower, Qunli Bund Dejia Yacht Wharf, the south side of Harbin Grand Theatre, Daowai North 14 th Street and other places on the river, mass public ice rinks will be built, and snow circles, snow slides and ice rinks will be built for the public to carry out ice and snow activities.
the third is to hold the "citizens' ice and snow fun season". Organize and carry out many mass activities, such as family ice sculpture competition, family snow sculpture competition, student ice sculpture competition, "ice and snow craftsman" experience activity, ice and snow sculpture competition for government officials, ice and snow sports competition for employees, snow-piling grand view, ice and snow creativity and so on, fully mobilize the enthusiasm of citizens to participate in ice and snow activities, and cultivate their feelings of loving their hometown and ice and snow.
the fourth is to create a world snowman grand view. Create a "World Snowman Grand View" ice and snow art exhibition area along the Yangtze River, and make 2121 snowman sculptures, including snowmen, cartoons, traditional zodiac signs and famous mascots from all over the world, highlighting participation, interest and experience for citizens and tourists to visit and take photos as a souvenir, and create special cultural symbols of ice and snow cities.
Fifth, build zhaolin park Ice and Snow Public Welfare Base. On the basis of the free opening of the zhaolin park Ice Lantern Garden Party last year, this year, the birthplace of ice lantern art in China, one of the three traditional ice and snow scenic spots, and the oldest ice and snow brand in Harbin will be further transformed and upgraded into the city's ice and snow public welfare base. Relying on its advantages in geographical location, professional technology and activity organization, we will continue to host various mass competitions, and build a public ice and snow children's playground, an ice sculpture exhibition of Harbin's old objects, and a demonstration teaching of ice sculpture production technology in the park, which will truly become a comprehensive base to show the history of urban ice and snow development, inherit the ice and snow carving skills, and reflect the public welfare of ice and snow.
the sixth is to launch the discount activities of ice and snow in scenic spots. We will continue to introduce the policy of benefiting the people in scenic spots for citizens, and the relevant ice and snow scenic spots should launch large-scale fare discount and profit-making activities for the citizens, and organize free tours for special groups in a timely manner, so that the general public can enter the scenic spots, witness the development of the ice and snow festival and enjoy the development results. In addition, we sorted out 474 activities during the ice and snow season, including 111 key activities, which were made into an H5 applet, which will be pushed to tourists and citizens in the form of QR codes.
Seventh, we will launch seven themed products to customize your romantic journey of ice and snow.
Harbin city tour, the jewel in the crown of ice and snow, is the essence of five winter tourist routes in Heilongjiang. In order to let tourists experience the ice and snow culture and European customs in Harbin personally, facing different groups such as students, parents and children, seven special product lines of Harbin International Ice and Snow Festival, ice and snow appreciation, parent-child research, high-end photography, music and art, ice and snow exploration and fashion food were carefully designed and launched. Connect the main ice and snow scenic spots, hot spring products, music and art products and theme amusement products in our city. At the same time, products such as ice and snow parade, night light show and Harbin performance at night will be added to supplement the shortcomings of our city's cultural tourism products and prolong the stay time of tourists in Harbin.
Harbin has also tailored three unique boutique tourist routes for tourists from all over the world. Including the Haya Snow Gold Diamond Tour, the Great Loop Tour in Heilongjiang Province, and the Research Tour. Different themes, the same fun. Let everyone who comes to Harbin feel the warmth, tenderness, warmth and joy of Harbin in winter, bring the most refreshing travel and holiday experience to every tourist, and leave a beautiful and romantic memory.
third, ice and snow are the media, making friends, the circle of friends in ice and snow tourism is expanding, and the internationalization of ice city is more prominent.
The "Convention of the World's Ice and Snow Cities" will be held from October 4 to 7, 2121. At present, 71 delegations from 31 countries (regions), international organizations and embassies have signed up, including 37 government delegations, 24 delegations from enterprises and business associations, 7 delegations from international organizations and embassies, and 2 delegations from the field of cultural and sports youth. The total number of participants is about 381. We also invite government representatives, travel agents and tourism enterprises from key domestic tourist cities such as Beijing, Guangdong, Fujian and Shanghai to attend the opening ceremony of the Ice and Snow Festival, which will definitely play a positive role in promoting winter tourism, conducting government exchanges and boosting economic and trade cooperation.
Harbin Ice and Snow World was listed on CCTV for 17 times last year, and the report "Harbin Ice and Snow World in the Eyes of Foreigners" was relayed by world-renowned media such as BBC, CNN and Reuters. About 1,134 media around the world used the video and picture materials of Ice and Snow World. The opening ceremony of the International Ice and Snow Festival will be broadcast live across the country. At the same time, the whole city of Harbin will be linked, and the big screen of new york Times Square will be lit up, so as to truly realize the reputation of Harbin International Ice and Snow Festival and the world of ice and snow. On October 7th this year, the world's three major cross-country skiing events-the first China (Harbin) Finnish Tia Ski Marathon will be held in Volga Manor, Harbin, which has been approved by FIS (International Ski Federation). At that time, there will be more than 3,111 athletes and fans from all over the world, including 21 top athletes in the top 111 in the world. China's first cross-country skiing tourism product will be born here.
From October 2119, Harbin Wenguang Tourism Bureau will go to Beijing, Shanghai, Guangdong, Fujian and other major domestic tourist cities to hold six cultural tourism promotion activities in the 2121 Harbin Ice and Snow Season. In Shenzhen, Harbin Symphony Orchestra will also hold two music and art exchange activities, namely, participating in the performance of Shenzhen Lawn Music Festival on October 23, and jointly performing "Deep Friendship and Harmful Eternal Tchaikovsky" with Shenzhen Symphony Orchestra in Shenzhen Concert Hall on October 25.
In addition, during the ice and snow season, Harbin will continue to strengthen cooperation with media at all levels and all over the country, inviting tourists in and letting the ice and snow go out. From February to March next year, the Municipal Bureau of Culture, Sports and Tourism will put promotional videos on CCTV's 1, 13 sets of "Chao Wen Tian Xia" and 4 sets of "China News". In Changchun Airport and Changchun West Railway Station, the city's ice and snow festival image advertisements were placed. Using new media carriers such as Zaker, Tik Tok, Toutiao, WeChat, Weibo, etc., we create marketing topics in various forms such as soft texts, short videos and pictures, and launch short videos of online celebrity explosions and graphic information written by opinion leaders to guide the public opinion orientation of winter tourism and enhance the visibility and influence in the ice and snow season. Push out the scene