Look at the scale and the people. The main thing is to have one main WeChat account for operation, and for promotion, you can use several more WeChat accounts.
How can private bakeries open up the market through WeChat?
The first thing that must be made clear is that not all products are suitable for online sales. For example, products with ice (common ones such as smoothies, mango super ice, etc.) cannot withstand road transportation. Melting of ice cubes can easily cause changes in the appearance and taste of the product, reducing customer satisfaction. Therefore, generally private houses will choose products such as layer cakes, box cakes, cookies, egg yolk pastries, cake rolls, etc. After the product is selected, the next step is the packaging of the product.
Building a private brand image is very important, and customers’ image of you will often be reflected in the moment they get your product. At this time packaging becomes very important. The product packaging of private houses is usually specially designed, and then affixed with their own brand and QR code. At that time, another point was also the need for product preservation and transportation.
There are many ways to sell products online. For dessert baking friends, the most practical method is WeChat. At present, it can be said that 9 out of 10 people have WeChat.
If you are sure to do it through WeChat, the first step is to register a new WeChat ID. Of course, there are also many who start from the existing personal WeChat. After you have WeChat ID, you need to improve the WeChat ID avatar and information according to the product. The second important task is to obtain more potential users for WeChat. The first batch of users will help promote it through their personal accounts, relatives and friends. These users are the most valuable resources and are the ones who sell products on WeChat. first step. In addition to being friends through relatives and friends, if you have writing skills, or play in QQ groups and socialize, these are also channels for acquiring users.
Before we obtain the first batch of user resources, we must start publishing product information, special selling points, delivery range, etc., and fill in the information in WeChat Moments. After acquiring the first batch of users, you have to start planning the first promotion. You can consider common activities such as forwarding promotional information to enjoy a 10% discount, or buying 2 copies with free shipping or giving gifts. At this point, in the later stage, we need to launch sales activities from time to time, and we also need to play in different ways.
As our sales and users increase, we need to expand the types and quality of our products. We must constantly improve and launch new products and bundle other products. Bundling products also requires attention to methods, such as cakes with drinks, cookies with milk tea, etc.