I have been running a fresh milk bar for five years. At present, there are 65.438 million+stores for trainees nationwide, with a success rate of over 60%.

In this article, I will share the management concept of fresh milk bar with you in detail, which will increase your success rate of starting a business by more than 1 times. (You can like this collection for future reference at any time)

1, opening a shop blindly I have to say that people who open a shop blindly really don't lose money at all.

Entrepreneurs in this group are unwilling to think. Just watching others make money, I naively think that I can make money or even do better.

There are people who make money and people who lose money in any industry. Only by finding a project that suits you can you make money.

Fresh milk bar projects are mainly community stores, most of which are opened at the entrance of the community, with schools around, and it is best to have business. If you choose to join, the investment is about150,000-250,000. If you learn technology to open a shop yourself, you can open 600-65438+ 10,000 yuan.

The products of fresh milk bar are mainly pasteurized fresh milk and handmade yogurt.

Some stores have more products and are constantly upgrading, such as my store. At present, the products include pasteurized fresh milk, aged yogurt, fruit yogurt, hand-cranked yogurt, fruit fishing, yogurt ice cream, warm yogurt, five-grain yogurt, zero-calorie yogurt and so on.

Most of these shops are at the peak after school in the afternoon, and they are more leisure at other times. If there are many people in individual business districts, they will be open all day.

What's more, this kind of store is the business of old customers. It will be a little harder in the early stage, and maintaining the relationship with customers will be very easy in the later stage.

These are the precautions for opening a fresh milk bar. If you think there is no problem, you can continue reading.

2, the product is single. In this industry, except franchise stores, others who open their own stores are imitating each other.

If you carefully observe your friends, you should find that most of the products in the fresh milk bar are only pasteurized fresh milk, old yogurt, hand-cranked yogurt and fruit yogurt.

When you first open a store, customers try more early adopters, and business may be good. But after a few months, customers are tired of drinking, but your products are still only a few, and sales naturally decline.

I have been running a fresh milk bar for five years. Every year, I update several products and develop different products for different people. For different groups of people, I design the packaging that this group likes.

At present, the products in our store include pasteurized fresh milk, aged yogurt, fruit yogurt, hand-cranked yogurt, five-grain yogurt, warm yogurt, fruit fishing, yogurt ice cream, purple rice yogurt, osmanthus rice yogurt, and 0-calorie yogurt. These products cover people of all ages and are updated every year, so customers can buy different products whenever they come.

3. Site Selection The products of fresh milk bars have a high repurchase rate, so they are all doing business with old customers.

Many shops are located in pedestrian streets and commercial streets. In this place, people coming and going are very mixed, mainly retail, and few customers buy again every day.

If you drive at the gate of a community or a school, are you an old customer every day and your business is stable?

4, the price problem Many people who start a business for the first time will use their own cognition to judge customers, always thinking that cheap can be small profits but quick turnover.

The thinking of small profits but quick turnover is not suitable for physical stores. Only mass production factories can play this mode.

Physical stores must be profitable. Rent, labor, utilities and operation are all your costs. Only when you have enough turnover can you bear these costs and make a profit.

Once you work hard without making money, you will give up on yourself, and you don't need to be told at all.

I put this reason at the end, because it is also the most crucial point. If you are in a bad mood, it is really not recommended to open a shop.

You have a lot of problems after opening the store!

For example, if the capital chain is broken, how should you solve it?

How do you solve the problem that employees leave and you can't operate normally?

How do you solve the vicious competition between your peers and you?

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There are still many questions. As long as you can meet any problems, you can be calm, dare to face and solve problems, and you can open a shop.