When talking about Jiangxi, people will think of Jiangxi’s rice noodles. Rice noodles are a gourmet business card of Jiangxi, and it is also the province with the largest sales of rice noodles in the country. Among them, Liuzhou’s snail noodles are loved by most young people. As the provincial capital of Jiangxi, Nanchang holds the first
The China Rice Noodles Festival can greatly enhance the popularity of rice noodles. So when is the first Chinese Rice Noodles Festival in Nanchang in 2021?
The First China Rice Noodle Festival Time: June 11th to 15th Location: Nanchang City, 4 major sections, 25 main activities. From the evening of June 11th to 14th, a beer and electronic music festival will be held in Nanchang Sunac Cultural Tourism City.
At the same time, many nighttime economic streets such as Wanshou Palace Historical and Cultural District, Shengli Road Pedestrian Street, 699 Night Market, Wanda Golden Street, and Bauhinia Night Market will also carry out promotional activities simultaneously.
1. Conference forum.
There are five main events including the opening ceremony, tour of the museum, 2021 China Rice Noodles Industry Development Conference, 2021 China High-Quality Rice Noodles Supply Chain Summit, and the National Green Catering Review Committee closed-door meeting.
2. Offline exhibition and sales.
The exhibition area is more than 30,000 square meters, including the main exhibition area of ??more than 20,000 square meters, and more than 750 planned standard booths. The exhibition area is the largest of its kind in the rice noodle industry in the country.
The main venue of the event is scheduled to be Nanchang Greenland International Expo Center.
Mainly set up are the Chinese Rice Noodle Culture Exhibition Hall, Jiangxi Rice Noodle Culture Exhibition Hall, Nanchang Rice Noodle Culture Exhibition Hall, noodle ingredients, noodle catering, noodle catering chain franchise, special food and drinks, "rural revitalization consumption to help farmers", Dragon Boat Festival delicacies, etc.
9 major exhibition areas.
3. Online promotion.
There are mainly 4 events including the Rice Noodles Catering Brand Broadcast, the 2021 Rice Noodles Pre-packaged Food Live Broadcast Festival, the 2021 Rice Noodles Pre-packaged Food Group Buying Week, and the Good Taste of Hometown - Rice Noodles Short Video Contest.
4. Special activities.
The main ones include 2021 Rice Noodles - Landmark Food, Landmark Ingredients Review and Recognition, 2021 Chinese Gourmet Cooking Championship - Rice Noodles Special Competition, Jiangxi Rice Noodles Cooking Innovation Challenge, a series of cultural event displays, Rice Noodle Shop Caravan Food Parade, Beer Electronic Music Festival, Jiangxi
7 items including special rice noodle tasting exchange meeting.
What activities are worth looking forward to? 1. Set up activities such as a food tasting area, an internet celebrity check-in area, a rice noodle caravan, and cultural program performances.
2. While focusing on various exhibitions and sales during the day, a beer and electronic music festival will be held in Nanchang Sunac Cultural Tourism City from June 11 to 14. At the same time, Wanshou Palace Historical and Cultural Street, Shengli Road Pedestrian Street, 699 Night Market, Wanda Gold
Many nighttime economic streets such as Street and Bauhinia Night Market will also carry out promotional activities simultaneously to enhance the consumer experience and promote nighttime consumption.
3. Inviting Alibaba Group as a strategic cooperation unit, Alibaba Local Life Plan will invest 10 million yuan in red envelopes across the province, and Amap will open a "Jiangxi Rice Noodles Online Zone" to divert traffic to rice noodle stores and boost rice noodle catering consumption.
Why hold the Rice Noodle Festival? 1. On the one hand, it will greatly enhance the popularity and influence of Jiangxi rice noodle in the country; on the other hand, it will also promote industry exchanges and cooperation, further fill in the shortcomings, and promote the high-quality development of Jiangxi rice noodle industry.
2. It is hoped that Jiangxi rice noodles will be used as a breakthrough point to take the lead in shaping the national brand image of Jiangxi rice noodles, so that consumers can understand Gan cuisine faster and more intuitively, and help Gan cuisine brands become famous and "break the circle".
3. Using food as a medium, relying on beautiful scenery, and using culture as a support, it will surely be more three-dimensional and comprehensive in publicity and display of the vigorous vitality and infinite charm of Ganpo.
The list of exhibitors at the First China Rice Noodle Festival includes both upstream rice noodle production, processing, pre-packaged food, condiments and other supply chain companies, as well as downstream rice noodle catering companies; there are both companies from outside the province and companies within the province, and it is planned to invite companies from outside the province.
140 companies, 10 overseas companies (considering the epidemic, only companies in mainland China are invited), and 320 companies in the province.
There are large-scale online consumer platforms such as Taobao, Ele.me, Zhongfanxie Food Online, and Xingsheng Youxuan, as well as well-known emerging media platforms such as Baidu APP, Douyin, and Kuaishou.
More than 280 companies in the province have confirmed to participate in the exhibition, including Huangshanghuang, Poyang Lake Ecological Agriculture, Yibaijia, Yangjishanye, Chunsi, Magu, Wufeng, etc. Outside the province, Guangxi Liziqi Snail Rice Noodles, Yunnan Mengzi etc.
More than 120 companies including Yangyuan, Hunan Yang Yuxing, and Anhui Wang Renhe have confirmed their participation in the exhibition.
In addition, a number of guests from outside the province, including Fang Jiansheng, Vice President of Alibaba Group, Chen Xinhuan, Chairman of National Geographic Authentic Scenery of China, and Yao Hanlin, Chairman of Guangxi Liuzhou Luobawang Food Company, have confirmed to attend the conference.