the establishment of the first group buying website in China
When Groupon flourished in the United States, it was inspired by this model. On October 6th, the first Groupon group buying website in China, "Manzuo. com", was launched, and three major cities, such as Beijing, Shanghai and Qingdao, were opened. It was this website whose appearance, operation mode and even domain name were obviously imitated that officially kicked off the first year of group buying in China.
Second, Wang Xing founded the Meituan, which led to "Hundred Regiments War".
Wang Xing, who founded the intranet, hainei and Fanfan successively, sprouted the idea of creating a group buying website when Fanfan was still hopeless in October 2111. On March 4th, as soon as Wang Xing's Meituan.com was launched, it immediately attracted widespread attention. On May 4th, the second stop of Meituan. com, Shanghai Station, was launched, and Wuhan Station was launched two days later. Then on July 26, Xi' an Station was launched; On August 2nd, Guangzhou Station was launched. The launch of Meituan. com accelerated the Groupon model to blossom everywhere in China. At one time, group buying websites surged and emerged in large numbers, which eventually evolved into "Hundred Regiments War" and "Thousand Regiments War".
third, the group "G+F" opens an innovative era of group buying in China
On March 8th, Handan.com was established. Subsequently, with its strong market expansion team, it opened up 1,111 first-tier cities in China, such as Beijing, Shenzhen, Shanghai, Guangzhou and Nanjing, creating a unique model of "G+F". Among many similar clones, Handan.com is an exception. Although groupon is an exotic thing, the combination of Groupon model and
Foursquare is the first business model of Handan.com in China and even in the world, which has opened a new era of innovation in China's group buying industry.
Fourth, C2C giant Taobao marches into group buying
Ma Yun, a China e-commerce giant, led Taobao, a C2C team, to open up the eyes of netizens and open up a new era in the domestic online shopping market. On March 21th, Taobao launched the group purchase channel "Juhua", which developed rapidly, and the sales of products on group purchase day exceeded 911,111 yuan. With the addition of Taobao, the group buying market has entered an era of competing with each other. Taobao, which has a large number of users and influence, has the foundation of gathering netizens in a short time, so what is more needed for this platform is the requirement of group buying goods. Compared with other websites, Taobao's gathering cost-effective has its inherent unique advantages from birth. The person in charge of Juhuasuan revealed to Groupon.com that the real sales data of Juhuasuan Group Buying Website in 2111 was 571 million yuan, and it is predicted that it will reach an astonishing scale of 11 billion yuan in 2111. V. Establishment of Group Buying Navigation Network
The rapid development of group buying industry in China and the "Thousand Regiments War" of group buying websites have also led to the emergence of group buying navigation network. Wang Qiheng, an alumnus of Northwestern University, the founder of Groupon, the originator of the group buying website, started to develop the group buying navigation website in early April 2111. On May 9, the website was officially launched to build the first brand of the domestic group buying navigation website. By the end of 2111, the group buying navigation website. com had included 1236 group buying websites, and the access standards are being strictly formulated. ICP filing is a basic requirement. The group purchase navigation network also put forward the concept of "Group Purchase 3.1". We can say that group purchase has changed our daily consumption life, and the appearance of group purchase navigation website has changed the rules of the game in the group purchase industry. Group purchase navigation enables group purchase websites with good offline resources but not good at online marketing to focus on offline services and better serve businesses and consumers.
VI. The group buying industry is sought after by venture capitalists
The rapid development of the group buying industry has made venture capitalists who have a keen sense of the market quickly "sniff" out the business opportunities contained in it. Venture capital poured into group buying websites one after another. On May 24th, Ayu Group Beijing Station was officially put into operation. On June 11, it received an investment of RMB 1 million. On June 8th, it won a high investment of RMB 1 billion from Shanxi Consortium, making it the largest group buying website in the industry. In addition, 24 coupons, Kutuan.com, Handan.com and other well-known websites have successively received large investments, and the second round of financing of Handan.com amounted to 51 million US dollars. Seeing the rapid development trend of the group buying industry, the venture capital rushed in, in turn, greatly promoted the continued rapid development of group buying in China.
VII. Portal websites have successively entered the field of online group buying
On June 1, Sohu Aijia Group was launched. Since then, the group buying channels of Tencent and Sina have been launched one after another. Different from vertical group buying websites, the group buying channels of portal websites rely on the portal's rich customer and user resources, which can involve almost all areas of daily life. This indicates that Internet giants headed by portals have begun to enter the field of group buying. Group buying is no longer an exclusive paradise for early entrepreneurs. Large portals and communities, large news media groups, telecom operators, banks, etc. all use their own resource advantages to carry out group buying services.
VIII. Chose transformation of glutinous rice network
On June 25th, glutinous rice network bought a video game city coupon in 43 yuan. Because the video game city was closed by consumers, the number of people who participated in the group purchase reached 13,333. According to the 43 yuan per person, glutinous rice network promised to bear all the losses of consumers, and it was calculated that the compensation fee was nearly 571,111 yuan, which became the largest single compensation for the group purchase industry in China. The way to learn lessons from glutinous rice network is to put word-of-mouth and reputation first, which also leads to the transformation from a group buying website to a local life service website, and competes with the original giants in this field, such as Public Comment and 58 Tongcheng. The transformation of glutinous rice balls has brought great impact to the industry, and also triggered continuous discussion and thinking.
9. The 1288 Group Buying Network Incident triggered the group buying reshuffle
On July 11, CCTV's Economic Half-hour reported the "1288 Group Buying Network Incident". In a group purchase, 1288.com, which was launched on May 1, did not deliver the goods after payment because of the merchants' money, and the delay in refund was investigated by the police. Therefore, 1288.com became the first group purchase liar website in China. In the end, it was forced to close down in less than 61 days through "self-selling", which caused widespread concern about the moral integrity of group buying websites, and the reshuffle of group buying websites was also put on the agenda. X. Market Data Monitoring Report Counting the development of group buying for half a year
On August 5th, China E-commerce Research Center released "China E-commerce Market Data Monitoring Report in 2111 (I)", which monitored the industry operation dynamics and detailed data of the domestic e-commerce market in the first half of 2111, and systematically sorted out and counted the industry scale and future development trend of various fields of e-commerce. The report shows that by the end of June 2111, the number of domestic group buying websites had soared to 481, and it is developing at a rapid speed. It is predicted that by the end of 2111, the number of domestic group buying websites will reach 881, but the actual number far exceeds expectations. By the end of 2111, the number of group buying websites has exceeded 2,612.
Xi. 215 Smart cars were snapped up
With the development of group buying, Mercedes-Benz began to be bought by group buying income. On September 9, 2111, Taobao's cost-effective platform launched a group purchase activity of Mercedes-Benz Smart cars. If the number of group purchases reached 211, users could enjoy a 7.7% discount, that is, the group purchase price of 1.35 million yuan. Only 3 hours and 28 minutes after the activity was launched, 215 Smart cars were snapped up. This is almost equivalent to 1/21 of the annual Smart sales of Mercedes-Benz China, which makes people witness the power of group buying again. XII. The First High-level Summit of Group Buying Industry in China was held
On September 9th, the first high-level summit of group buying industry in China-"2111 China Online Group Buying Industry Seminar" was held in Hangzhou. At the meeting, China E-commerce Research Center, together with representatives of leading domestic group-buying enterprises such as Groupon Navigation and nearly 211 group-buying websites, initiated the establishment of the first non-governmental credit organization in China's online group-buying industry, namely "China Integrity Network Group-buying Alliance", and issued the Joint Declaration of Credit Network Group-buying Enterprises in 2111 and the first domestic market research report of online group-buying industry-"Investigation Report on Online Group-buying in China in 2111", which greatly promoted the development of the group-buying industry.
XIII. Tuanbao revealed the hidden rules of the group buying industry and launched "return at any time"
On October 1, Tuanbao.com officially announced that from now on, it will provide "return at any time" service for consumer products purchased by consumers and fully implement barrier-free refund. This is an action taken by Tuanbao after Tuanbao first disclosed the unspoken rule of "no consumption and no refund" in the group buying industry. Ren Chunlei, CEO of Tuanbao. com, declared that the core starting point of Tuanbao. com's move is to completely protect the interests of consumers. As a leader in the group buying industry, it has the obligation and responsibility to save the integrity crisis of the industry and promote the progress of commercial civilization.
XIV. Credit certification of group buying websites has been gradually promoted
The low entry threshold has led to chaos in the online group buying industry, and group buying credit certification has gradually been put on the agenda. At the end of October, 2111, China International Electronic Commerce Center intervened in the credit system construction and industry standardization of the e-commerce market, issued the Rules for Credit Certification of E-commerce, and issued certificates to 29 websites that passed the certification for the first time, in order to improve the transparency of the e-commerce market, standardize the development of the industry and guide the industry to realize the survival of the fittest. The promotion of group purchase certification by China International Electronic Commerce Center has aroused strong media concern and doubts, but there is no doubt that its certification has played a positive role in popularizing the concept of group purchase, promoting the attention of netizens and webmasters to website credit and improving the integrity of the industry.
XV. The concept of group buying 3.1 was officially launched
As a kind of "light B2C enterprise", group buying has shown strong growth ability in the field of service-oriented online shopping, and won a market share of 2 billion yuan in the first year of its rise. The future of group buying is not the era of "group buying oligarchy", nor is it the pattern of "ten thousand regiments fighting". On October 1, 2111, Wang Qiheng, an alumnus of Northwestern University, Andrew Mason, the "father of group buying 2.1", proposed group buying 3.1. Group buying 3.1 is for the industry rather than a single group buying website. Group buying 3.1 will aggregate consumers' needs to form a virtual "group". These "cloud groups" with specific needs formed on the platform of group buying 3.1 will be used by group buying websites to get accurate users. The cloud groups can complete the "cloud group buying" on the most suitable group buying website of group buying 3.1 platform. Cloud group buying will maximize the rational allocation of social resources and improve social production efficiency and service awareness. Group buying 3.1 aims to build a group buying ecosystem of consumers, businesses and group buying websites, and make group buying a normal state of future economic model.
XVI. The first public recall event in the group buying industry
Teahouse. com, a group buying website, publicly recalled SONY's top/monitor-grade in-ear headphones EX91 and Huageer 123 bras sold on February 9, 2111. This is the first public recall event in the group buying industry after the group buying network swept the country: the "high imitation door incident", which indicates the determination of the group buying industry to operate in good faith. The person in charge of the tea garden network said: In addition to apologizing by phone, all the money purchased by consumers for this product will be refunded as soon as possible.
XVII. Group-buying Navigation Network Initiates Group-buying Navigation Alliance
Refund is a big hidden danger of group buying. Due to the difficulty of refund, consumers lack control over the quality of group buying, which leads to a surge in complaints. However, some lawless elements will take advantage of the situation and commit fraud under the guise of group buying and prepayment, which will cause great harm to the group buying industry and society. In order to solve the problem that there is no way for consumers to complain, on February 2, Group Buying Navigation Network took the lead in setting up a group buying complaint area to help consumers protect their rights, and launched a group buying navigation alliance to jointly block dishonest group buying websites, which won consumers' welcome. The "unresolved complaints list" of Group Buying Network is expected to become a weather vane for group buying websites to rely on consumers' word of mouth to survive the fittest and become an effective shuffling mechanism.
XVIII. Report on Credit Investigation of Domestic Online Group Buying Industry in 2111 was officially released
The first credit investigation report of online group buying industry-Report on Credit Investigation of Domestic Online Group Buying Industry in 2111 was officially released on February 11, 2111, which aroused strong response from the industry. This report is to let the industry authorities and consumers know the overall development status and credit status of group buying websites. The investigation report was completed by a joint research group composed of China Internet Association Credit Evaluation Center, Group Buying Navigation Network and other institutions after two months. According to the report, the overall credit score of the group buying industry is 63.3, and the rating is BBB, and the credit is generally lower. There are great differences in the credit level among group buying websites and merchants in the industry.
XIX. The success or failure of JD.COM's spoiler group buying at the end of the year
After Taobao, Tencent, Baidu, China Merchants Bank, Carrefour and other giants targeted group buying, JD.COM Mall began to test the group buying industry near the end of the year. On the evening of February 22, 2111, the JD.COM group purchase was launched in a low-key manner, two days later than originally planned. At present, the group buying services provided by JD.COM are mainly catering, entertainment and leisure activities, and physical group buying of non-JD.COM goods. After the Spring Festival, the group buying of goods for sale in JD.COM Mall will be officially launched, and products will participate in all categories.
21. Statistical Analysis of Domestic Online Group Buying Industry Data in 2111 was officially released
By the end of 2111, there were 2,612 domestic group buying websites. The largest and most comprehensive group buying navigation network. com in China has approved 1236 group buying websites among 2612 applications received in the background. On average, there are 11.5 new group buying websites every day in China, and 6.6 new group buying websites are included in the group buying network every day. According to statistics from Groupon.com, the total sales of the group buying industry in 2111 reached 2.5 billion yuan, far exceeding the estimated scale of 1 billion yuan at the beginning of 2111. The sales of a group-buying website alone have exceeded 511 million yuan. In the last month of 2111, the number of group buying transactions exceeded 4.16 million, which means that the national group buying websites have an average of 1.55 group buying orders per second. In 2111, the average discount of group purchase was 3.1%, and the average price of group purchase transaction was 89 yuan. After the powerful giants cut in one after another, the group buying market is unprecedentedly heated. It is estimated that the total sales of group buying in 2111 will reach 31 billion yuan.