Some gifts given by the audience to the anchor, such as fish balls and reward rockets. Regardless of the Dragon Ball and Tiger Tooth or the battle flag, this is the highest proportion of income.

Part of it is to collect money by the network traffic during the live broadcast (as long as you watch someone's live broadcast, then the live broadcast will be profitable). This is the principle to ensure the basic economic operation.

In fact, most of them come from the audience's gifts to the anchor, similar to the great health care of fighting fish balls and flags. Viewers can get 80% of their income by buying these virtual gifts through watching time or RMB as the anchor, while Yu Dou can get 20%.

There are also many sources of fighting fish to make money, and the audience gives gifts to the anchor; Advertising on the live page can also bring a considerable income; Then there is the income from the activities held with the game equipment manufacturers; Betta's own advertisements, such as Betta APP Betta Expression Pack Betta Video Gallery, also have good income.

According to the business income sources of Yu Dou, we can summarize the profit models of the live broadcast platform: reward model, advertising model, shopping guide model, paid live broadcast, member value-added service, joint game transportation, paid promotion of anchor/program, contest quiz, copyright distribution, corporate publicity, paid education, paid question and answer (voice live broadcast) and paid anchor operation tools.

This is probably the way the betta platform makes a profit by live broadcast. Since he can open a platform, he has considerable expenses. This platform has its profit model and its business strategy.