Catering drainage promotion scheme, drainage has always been a commonplace topic, and almost all individuals/enterprises are anxious about traffic. Of course, there are various methods about drainage on the Internet, so the following is an explanation about the promotion scheme of catering drainage.

The promotion scheme of catering drainage 1 1, a complete and feasible promotion drainage scheme should be designed. If everything is predicted, it will be abolished. In order to better promote drainage, it is necessary to have a complete and feasible plan and design specific contents and forms.

2. Recruit talents and form a team. Whether it is catering or drainage promotion in other industries, talents and teams are needed. They have professional knowledge and skills, rich experience and cases.

3. According to the orientation and goal of your restaurant, design specific schemes and forms to promote drainage, so that you can have a clear direction and goal, know what kind of people you promote drainage, what characteristics and styles they have, and so on.

4. Choose a suitable platform to promote drainage. With specific programs, professional talents and teams, we need a suitable platform for promotion and drainage. The audience on these platforms is our target customers.

5, clear the specific promotion content, what is the form. Whether it is animation, video, plane poster, etc. It is necessary to clarify the specific content and form. This can play a very good role in attracting customers to pay attention to their own catering stores.

6. Cooperate with some institutions to share customer resources, and at the same time do a good job in resource sharing, and use the internal platforms of these institutions for promotion and drainage.

What are the three elements of restaurant profitability?

1 product. 2. Flow. 3. Deal.

The product is that the dishes in your restaurant must be excellent.

What is the flow? Passenger flow refers to the number of customers who can reach your store.

First, someone must come. After people come, your products, your communication skills and your promotion methods attract them, which will bring business.

There are three ways to get traffic:

1 natural flow

2. Marketing promotion

3, word-of-mouth introduction

Natural flow is often determined by location, which is an objective condition. If the location is good, natural business will be much better, but the location is not good. What should we do?

Marketing promotion and word-of-mouth introduction, of course. Marketing promotion is to bring new customers and experience old customers well, and realize word-of-mouth introduction.

So today, I will focus on sharing with you how to do marketing promotion and drainage. Word-of-mouth recommendation will be shared in the following article. Before learning the method, we should understand the logic and principle of restaurant drainage.

As long as you master Tao and humanity, any marketing strategy is well thought out, and many strategic models can be designed, all of which come from the understanding and cognition of Tao.

Tao is simply the law of nature, and humanity is the law of nature. Since Tao is the law of nature, it is very broad and extensive. What we need to know in marketing is the understanding of human nature.

Customers come to your store for three reasons:

1, most customers have the psychology of taking advantage.

2. Customers have herd mentality. For example, when two stores are together, there are many people and few people, and everyone will definitely go to the one with many people.

This store has extra value and deserves your attention.

As long as you can grasp one of the three psychology of consumers, you can easily design drainage methods.

Next, I will share with you the specific drainage methods.

Drainage method 1: Sauté ed vegetables for drainage.

Take out a drainage product, don't make money, attract people first, then you add them to WeChat, or they consume other products, and you will make a profit.

We often receive printed publicity color pages, usually printed by supermarkets or fruit shops. There are always several eye-catching products with extremely low prices. 9.9 yuan on Taobao is also to drain, establish links and increase popularity.

For example, a restaurant can design one: 9.9 yuan, and buy a special dish at the original price of 58 yuan. This dish has limited time and mainly plays a drainage role. Quantity, dishes and aging can be adjusted at any time in the background. Customers can give it to any friend after purchase, and they can use it after activation and verification in the store. Lead to secondary sales!

19.9 RMB coupons are sold in 2 yuan and used after the store is activated. Coupons are issued in a limited time, which mainly plays a drainage role. For example, when business is poor on Monday and Tuesday, you can send it to WeChat friends in groups or send it to related WeChat groups. After purchase, the friend will go to the store to activate the verification within a specified time, which will deduct the meal consumption and trigger the second sale!

Drainage method 2: Super welfare drainage.

There is a difference between welfare and free. Free is free of money, without any qualifications or conditions, but the benefits are different. Its core is explosion, sensational effect and word-of-mouth communication.

Screening accurate customers, so you need to set a threshold, only after meeting the requirements can you get benefits. For example, we have a restaurant downstairs, as well as snacks, steamed bread, fruits, specialties and so on. They will be sent after every meal, but these are all benefits that members can enjoy. Non-members neither send nor sell them.

Restaurant drainage scheme 4: sponsor other businesses to drain gifts.

This is my exclusive design method-you find the businesses around you and tell their bosses that you can spend whatever you want there, you can give gifts or you can get gifts in your store.

Are you worried about losing money? Don't be afraid, I'll give you a way to make customers pay the bill. Later articles will be shared.

Restaurant Drainage Scheme 5: Cross-industry Community Alliance

For low-frequency industries, such as building materials, electrical appliances, glasses and flowers, it is suitable for community alliance.

How to do community alliance? I have a free platform tool, you can follow me, and I can directly request private messages.

For restaurants, what should be done to improve the repurchase rate of customers and let customers take the initiative to introduce them? I'll teach you a way to integrate other businesses to form a community. Your customers may buy other products, and their customers may also buy yours. You contributed 65,438+000 traffic, and each of them contributed 65,438+000 traffic, so don't they add up to thousands?

Create private domain traffic, and your users are yours! Share business circle traffic, and other people's users are yours!

Restaurant drainage method 6: experience drainage for free.

Children's education and training can be drained through experience courses, as well as entertainment industries, such as amusement, KTV, bars and so on. Free trial is needed in the initial stage of starting a business, and free exercise is also needed in the fitness industry first.

Because of WeChat, everyone has a high probability of participating in free activities, and the paid experience is mainly aimed at the service industry or diversified consumer places. What is a diversified consumer place?

Take the restaurant as an example, the single item is free, but you can't just eat this one. On the whole, the store has not lost money. But you remember this store.

Restaurant drainage method 7: local red envelope drainage.

A boss set up a group and insisted on giving 200 yuan red envelopes every day. Later, it was changed to a lottery. In order to join the group, the boss added WeChat to confirm that the local mobile phone number can be accessed. Although the initial investment is large, the later effect is obvious.

Restaurant drainage method 8: customer forwarding drainage.

This is even more embarrassing. More than 400 group members and 270 people helped her make friends. Can this drainage method have no effect?

How to let customers take the initiative to help you send friends? -Sharing. We'll talk about it later. You can also pay attention to me and discuss it directly in private.

Restaurant drainage method 9: find a courier company to cooperate.

The data of the courier company is the most valuable. There are many local courier companies. If you want to find them, there must be many.

Many couriers have no habit of collecting information. If I were a courier, I would definitely collect the contact information of all recipients and senders, all of which are near the local area, which is very valuable.

You can buy phone numbers from them and add their WeChat. Of course, I have a way to add WeChat to let them pass. Later articles will share how to add customers' WeChat to make them pass with high probability.

10 restaurant drainage method: free service drainage.

The core of the free way is to attract attention with free. Because most people are greedy for cheap, but we must pay attention to one thing here, that is, we must use things that are recognized by everyone and have practical value.

You can't use things that everyone is not sure about, or things that are too empty. You can do activities for free. Free things must be tangible and perceptible, preferably in kind, something that everyone can see, use and touch.

There is a laundry owner whose business is not very good. I gave him an idea. Hanging a "free sewing" sign in front of the store can help people in the community modify pants and nail buttons.

Obviously, someone came to make it up, and the other party was very grateful for this service, which obviously brought laundry business.

10 drainage method is shared here. In fact, the methods are endless. As long as you understand human nature and think, you can come up with more drainage methods. I believe that smart friends can design their own.

Understand the law of human nature, the way of marketing-human nature!

Establish two directions and a core principle on the basis of understanding human nature;

Two directions:

1, or make customers feel cheap, but you have a model that can make money.

2. Export the just-needed value to customers and attract customers with value, so that your investment is small and the effect is good. When we came to traffic, according to the traditional way, the conversion rate was not high.

1 Core principle: altruism principle

If we use community marketing and circle customers, the marketing effect is more than three times that of not using community marketing.

Catering Drainage Promotion Scheme 2 The catering industry says that it can make money, and it can indeed make money. However, an industry like catering is an industry that gets up early and is greedy for the dark, and it is also a thankless industry. For catering operators, they have to face a large number of consumers every day, which is a very test service industry.

It's very easy to open a restaurant, but it's very difficult to ensure the operating effect and income. Today, Wan Li Restaurant Design introduces many drainage promotion schemes that restaurant operators want to know, hoping to help friends engaged in catering industry.

First of all, it must be said that the most effective drainage promotion scheme for restaurants is definitely low-cost drainage. And now with the improvement of people's living standards, I believe many people feel the increase in the cost of living, and the cost of purchasing various ingredients has also increased significantly.

Therefore, under the increasing pressure of people's life and economy, more and more consumers will definitely covet all kinds of' cheapness'. Therefore, for many newly established restaurants, the first and most effective drainage strategy is the low-cost drainage strategy.

For example, using low-price drainage strategy to create star dishes, using this star dish to sell at unprofitable cost price in the past few months, and attracting enough consumers through this dish.

After attracting enough consumers by using the low-price strategy, restaurants can consider creating special dishes to implement drainage. This is because many consumers usually compare the taste of food between restaurants after meeting the material foundation. For example, people often mention which restaurant's food is more delicious in their lives, which is such a truth.

In fact, every restaurant should have its own special dishes, and special dishes are the primary factor to attract customers. Finally, we can consider strengthening the concept of holiday marketing.

Because holidays are the time for consumers to rest and have enough time to spend, marketing on holidays can not only enhance the popularity of restaurants, but also increase their popularity and influence, and at the same time increase the stickiness of consumers in restaurants.

Catering Drainage Promotion Plan 3 Exchange Customers

Changing customers, from another perspective, is customer resource sharing. As long as we circle our customers with each other's customers, we can basically share them. For example, each merchant invites its own customers to participate and enjoy the preferential activities of multiple merchants at the same time;

Many merchants invite customers to organize an activity together, and the registration materials can be shared; Make a small horizontal alliance, your customers enjoy the membership services of many restaurants, and at the same time, you also provide membership services for customers in other stores, so as to realize member sharing.

Buy customers

The idea of buying customers is to put gifts first, buy customers in through gifts first, and then facilitate the transaction, so drainage is not a big problem. Do you think the investment will be relatively large? In fact, as long as the transaction rate and profit are calculated, it is easy for us to judge whether this scheme can make money. Buy accurate customers first, as long as we reach a certain turnover rate, we are cost-effective.

New and old customers return commissions.

In addition to the above two methods, there is also an innovative model. Imagine that if you assign a unique promotional QR code to registered members and recommend new customers to scan the code for registration and recharge, you can get vouchers or points to deduct when you pay the bill in the store. At the same time, you can view the rebate situation corresponding to recommending new customers. Members A, B, C, D, A develop members B, B develops the storage value of members C and D. B, A gets kickbacks from B, C and D store values, and B can get kickbacks from C and D.. In this way, we can not only keep old customers, but also bring new customers.

Summary:

Every restaurant can use online marketing tools such as micro-restaurant to realize the commission rebate scheme for old and new customers. It can increase the enthusiasm of customers to pull new products, make every member a promoter, and promote the growth of business fans and turnover.