The first "Qianqian Hot Food Festival" organized by Qianqianhui, a local lifestyle platform owned by Yeka (09923.HK), has been online for nearly a month, with tens of thousands of selected merchants in about 300 cities across the country Participate in activities and launch high-quality selected packages. During the event, more than 100,000 store explorers on the platform assisted in store exploration, bringing hundreds of millions of traffic to the event and providing merchants with free traffic and exposure.
The person in charge of Qianqianhui’s business said that holding a food festival and spreading word-of-mouth caused by short videos of experts visiting stores can better attract traffic to merchants and allow more consumers to enjoy affordable prices. Experience high quality gourmet meal packages.
It is understood that Qianqianhui’s short video in-store business has developed rapidly. Since its business was launched, it has cooperated with more than 100,000 local life store explorers. According to the person in charge of Qianqianhui’s business, Qianqianhui continues to help experts conduct store visits, and has launched a series of tutorials in the expert community to assist experts in producing higher-quality and more attractive store visit videos.
Qianqianhui was established in May 2020 and is positioned as a "hot product buying platform around you". Its short video in-store business has developed rapidly. By matching merchants and talent resources, Qianqianhui provides platform-based operation services. Qianqianhui can help merchants quickly launch packages on Douyin group purchases, and match celebrities with tens of thousands or even millions of fans. Visiting the store for photography. While Qianqianhui helps merchants sell packages, it can also bring good brand communication and reputation; for consumers, they can also learn about relevant local life products and services through Qianqianhui's three-dimensional diversification.
Qianqianhui uses the model of "hot products + pre-sales + rush sales" to provide local users with seasonal, selected and high-quality products based on WeChat, Douyin and other channels, covering catering, tourist attraction tickets, high-end Resort hotels, beauty and skin care, entertainment and other local life service products. Qianqianhui serves hundreds of thousands of merchants and more than 6 million consumers, and its business covers more than 300 cities across the country.