1. Offline posters and roll-up promotions Offline code scanning is one of the most basic ways to acquire customers for mini programs. Scan the QR code or mini program code through WeChat to enter the mini program. Merchants can combine the mini program code with
Combined with marketing activities, display through posters or roll-up banners to attract users to actively scan the QR code to participate in the event.
2. Offline single-page promotion mini program codes or mini program QR codes can also be placed on a single page or a three-fold page and distributed near the store. It can also be used through attractive marketing activities or special services of the store.
Attract users to scan the QR code to enter the mini program and attract traffic to the store.
3. Offline event promotion Offline event promotion is one of the important ways of marketing. Merchants can promote small programs by holding some offline activities, such as holding events in shopping malls and other places with high traffic to promote small programs.
4. WeChat search - seize the name of the mini program. A good name and a word that conforms to the user's search habits can bring unpredictable traffic.
The name of the mini program is unique. According to the user's search habits and product features, register a mini program name that matches the user's search habits as early as possible, so that it is more likely to be searched by users.
Title naming suggestions: On the premise of ensuring that the business business is reflected, try to name it with keywords with a higher WeChat index. Do not set a mini program name that is too long. Other keywords can be configured in custom keywords.
5. Mini program name search optimization WeChat search supports keyword fuzzy matching, so custom keywords will also affect the ranking of mini programs.
Operators only need to enter the WeChat mini program background, click "Promote" and then select "Add Keywords". They can enter up to 10 search keywords.
When setting keywords, you can learn from Baidu’s advertising techniques and combine them with WeChat’s specific usage scenarios.
Select keywords: You can choose regional keywords, brand keywords, crowd keywords, product keywords, and industry keywords that are related to the main business.
Keywords should be short words and hot words as much as possible. It is recommended to check the popularity of keywords through the mini program "WeChat Index".
WeChat officially provides keyword index data and supports keyword comparison.
Keyword optimization: It is recommended to optimize every 1-2 weeks based on data conditions to avoid errors caused by differences in user usage habits at different times within a week.
6. Nearby mini program entrance In the nearby mini program, the mini program will automatically be displayed to WeChat users within 5 kilometers of the surrounding area.
Users can directly purchase services through the mini program, or navigate to the store.
A small program can add 10 geographical locations.
In other words, a small program is equivalent to increasing the store’s exposure opportunities by 10 times.
7. Card and coupon entrance merchants can set the card and coupon function for the mini program, and directly enter the mini program through the card and coupon interface.
Many users like to make cheap money, and provide consumers with real discounts through cards and coupons, prompting them to open mini programs to form direct conversions.
8. Jumping between mini programs. Jumping between mini programs not only complements and improves corporate services, but also allows mini programs to be spread among enterprises. Make a mini program for each product line and bind it to
On the same official account, they jump to each other and rewind each other.
9. Share the APP to WeChat. When you share the content of the App to WeChat, it will automatically be converted into a mini program card. Click to enter the mini program.
For example: when sharing a video from the Tencent Video app/Tencent Video website to a WeChat friend, the friend will jump directly to the Tencent Video applet after clicking on the card.
10. Official account content jumps to the mini program. Merchants can insert text, pictures, and mini program cards into official account tweets, and click to jump directly to the mini program.
In this way, users can be guided to click on mini programs through high-quality content that conforms to the brand's tonality, forming a "buy while watching" shopping scene and achieving conversion from content to purchase.
11. Official account menu merchants can place mini programs in the menu bar of the official account to guide fans of the official account to the mini program.
12. After payment entrance, after consumers use WeChat Pay to pay, they will receive a payment success notification pushed by WeChat Pay. Click "Enter Merchant Mini Program" to enter the mini program, forming a second contact.
13. Merchants who bind relevant mini programs to the official account profile page can associate the official account with the mini program and display the mini program on the official account profile page.
When users follow the official account, they can see the "related mini programs" in a prominent position, and click to jump directly to the mini program.
14. When a merchant associates a public account with a mini program to push information, he or she can choose to push the related information to fans of the public account. The fans will receive a notification of the mini program associated with the public account and can click to enter the associated mini program.
15. Template message Template message is a push generated by the mini program to each user within WeChat.
The content category can use it to prompt updates, the e-commerce category can use it to prompt promotions or unpaid payments, and the tool category can use it to prompt the completion of daily goals.
Every push makes users gradually become dependent on mini programs.