What are the stories of "only one line of copywriting was changed, and product sales soared"?
The classic slogan "I don't care about eternity, I only care about what I once had" seems to be full of Mary Su's visual sense. I don't know how many young people secretly wrote this sentence into love letters, which puzzled many innocent girls. This slogan was written by the late Hong Kong advertising tycoon Zhu Jiading (the husband of Hong Kong actress Cherie Chung), and Mike Chu was recorded in the history of advertising in China because of this sentence. In Hong Kong in the early 1980s, "Iron Master" was only a low-grade watch brand under the watch line of City Chain. In the face of all kinds of high-end watches flooding the market in Hong Kong at that time, the "Iron Master" was helpless and the business was bleak. Because the "Tiedas" watch belonged to the classical nostalgic type at that time, Zhu Jiading and his creative team thought of the theme of the war in the 1930s, put the love story of ordinary people in such a big background, and chose the filming method as never before, so the "forever" series of advertisements appeared. Now think about it, isn't this series of commercials the grandfather of the so-called micro-film advertisement? However, when you look at people's shooting methods, classic montage processing and changing scenes in time and space, the point is that there is not a line in the whole movie, but it is set off by the tragic BGM. When the advertisement "I don't care about eternity, I only care about owning it" came out, I believe many people were stabbed. This is sour!