Li Xinpin, Leo, blood type A, holds a master's degree from the Advertising Institute of National Chengchi University.

Now he is studying for a doctorate at Peking University and teaches the "Advertising Planning and Creativity" course at the School of Journalism and Communication at Peking University. He has worked as a copywriter for an advertising company, a special copywriter for Eslite Bookstore, and a special copywriter for Acer Digital Art Center.

Advertising works include: Chung Hsing Department Store, Far East Department Store, Eslite Bookstore, Eslite Mall, Acer Digital Art Center, Fubon Art Foundation, Taishin Bank Rose Card, Taipei Arts Festival, Yingge Ceramics Museum, Uni-President Enterprises, Yahoo!...

He has been a columnist for United Daily News, Advertising Magazine, Hong Kong ZIP Magazine, Crown Magazine, TVBS Weekly, ELLE Magazine, MEN'S UNO Magazine, Beijing Figaro Magazine, etc.

He has been a lecturer at National Taiwan University of Science and Technology, Chung Yuan University, Taipei University, Youth League, National Cheng Kung University, Xuexue Cultural and Creative Arts, Eslite Lutheran Lecture Hall... on advertising, travel, creativity, creation, and publishing courses.

In 2004, he was selected as one of the top 100 creative people in Taiwan by Digital Times magazine.

In 2006, he was selected as one of the creative experts by "30 Magazine" of Tianxia Vision Cultural Group.

The prose works are included in the prose volume of "Chinese Modern Literature Series".

He has received exclusive interviews from major mainland media, including City Pictorial, Beijing News, Beijing Evening News, Marie Claire, etc.

In mainland China, he was invited to give lectures at Beijing Publishing Forum, Beijing Creative Expo, Shanghai Book City, Shanghai Library and other places.

He has traveled to 37 countries including Greece, India, Sweden, and Norway.

Li Xinpin has published simplified Chinese versions of her works "Eslite Side Effects" (Published by Electronic Industry Press, 2007.10), "Advertising Fetishism" (Published by Electronic Industry Press, 2007.11) and "Fourteen Life Creative Lessons" (Published by Electronic Industry Press, 2007.11) in mainland China.

, 2008.1) Li Xinpin’s works that have been published in Taiwan: the advertising copy "Eslite Side Effects" (1998 Eslite Best-Selling Literature List) and "Continuing Word Love" have been updated to "Advertising Side Effects" (Jingguan Publishing, currently

Has been reprinted 14 times, ranked among the top 20 in Eslite's 2005 annual commercial sales list) "Advertising Wasted Materialism" (New News Publishing) "Fourteen Life Creative Lessons" (Dongguan Publishing, has been reprinted 36 times,

Ranked No. 1 in Eslite's 2004 Business Career Category) "Overturning Li Xinpin's Creativity: Creativity → Creation → Creation" (published by Fang Zhi in April 2007, it was listed on blogs and online bookstores as soon as it was released.

It has been in the top 3 bestseller lists in the spiritual inspirational category for several months, and has been ranked second among the fastest-selling books in the blog online bookstore recently.) Travel photography "Restless in the Room - Body Defection, a Ten-Year Record" (Shangzhi Culture) "The Gorgeousness of Venice"

Erogenous Zone" (Crown Publishing) "Greece: A Place That Uses Up All the Blue in the World" (Dongguan Publishing, has been reprinted 12 times, ranked third in the 2004 Eslite TOP100 best-selling list.) "Fetish Encyclopedia

"Complete Book" (Published by Dongguan, reprinted due to hot sales within one week of publication, excerpted from Eslite Reading in 2004, recommended by bloggers online bookstores every week) "Nordic: Sweden? Finland? Denmark: Lakes and the Colorful Kingdom of Fairy Tales" (Crystal

Crown Publishing, bloggers come to the online bookstore to recommend books weekly to editors, and have been reprinted three times) "Nordic: Norway·Iceland? Greenland: The Most Beautiful Love Affair of Ice and Sunshine" (Jingguan Publishing, and have been reprinted twice) "North Africa Overlay: Morocco

?Egypt: The Psychedelic Land of the Desert and the Koran" (Dongguan Publishing, has been reprinted twice) Spiritual Experience "Li Xinpin's 35-year-old Indian Fantasy Experience Diary: Dreams, Past Lives, Soul Journey" (Fangzhi Publishing, first on the market

Zhou was listed in the top 10 of the Eslite online bookstore rankings and was immediately reprinted.