Current location - Recipe Complete Network - Food world - Are there several hot pot restaurants with braised meat characteristics opened around residential areas in Chengdu, Sichuan?

What do you need to prepare to open a hot pot restaurant?

Are there several hot pot restaurants with braised meat characteristics opened around residential areas in Chengdu, Sichuan?

What do you need to prepare to open a hot pot restaurant?

1. Psychological preparation before opening a store: Be prepared to endure hardship for a long time. Many people who want to open a store only see the benefits of "good cash flow and ideal returns" and ignore the difficult side of this industry.

2. Be prepared to "get out of the relationship misunderstanding". Some investors open a store with the idea of ??"I have many connections and friends, and my friends and I eat out as much as we can in a year."

In fact, the catering industry is a real market industry, and relationships can only be the icing on the cake, but cannot provide help in times of need.

3. Be prepared to “beware of time bombs”. There are two time bombs hanging high at all times in the catering industry – fire safety and food hygiene.

Firefighting work must not be sloppy, and you must be careful when using fire, electricity, and oil in the kitchen. Once an accident occurs, you will not only suffer economic losses, but also bear criminal liability; and if you do not pay attention to food hygiene, it will lead to food safety groups.

Sexual incidents, companies will also suffer disaster.

4. Prepare funds before opening a store. To engage in traditional catering in a first-tier city, it must have a certain scale to facilitate market competition. Because competition in the hot pot industry is becoming more and more fierce, and the size of single stores is getting larger and larger, leaving little room for small stores to survive.

has become increasingly limited.

5. Store selection If you choose a good store, the success rate of the hot pot restaurant will exceed 50%.

However, site selection takes a lot of time and energy, because mature business districts have already been occupied, and new business districts are relatively immature and require time to be "nurtured."

6. The decoration environment of a hot pot restaurant will affect people's mood, thus subtly affecting the taste of hot pot.

In the past, popular hotpots with a per capita price of less than 30 yuan often only focused on the taste and ignored the environment. Earthen stoves, earthen pots, earthen benches and cookie-cutter shops were boring or even depressing.

7. Recruitment and training of employees. Catering is a labor-intensive industry. Recruitment is difficult and employees are not very skilled. Therefore, a hot pot restaurant with an area of ??2,000--300 square meters needs about 12 employees (normal configuration requires 8-10 people).

.

Moreover, in order to save time, the recruitment and training of employees must be carried out while the decoration is being carried out.

8. There is a saying in the purchasing industry: "Money is everywhere, and there are holes all over." The previous sentence means that the water, waste cardboard, wine bottles, bottle caps, etc. after a hot pot restaurant operates normally can be converted into money.

; The meaning of the latter sentence is that wasting a little money and oil in all aspects of the kitchen, and "taking a little step" in the purchasing process will lead to the phenomenon of "looking like a good business, but the boss can't make any money."

9. Hot pot pricing The catering industry has long bid farewell to the era of huge profits and has become a low-profit industry.

In the past year, in some first-tier cities, not only the cost of hot pot dishes has increased by 30%, but the raw materials have also increased significantly. In particular, the raw materials for hot pot base have increased significantly. The price of dried chili peppers has doubled, and the price of dried Sichuan peppercorns has also increased.

30%, coupled with the rise in cooking oil, but no hot pot company dared to take the risk of losing customers to raise prices first, and the gross profit of hot pot companies dropped significantly.

10. Cost control and energy saving and consumption reduction remind all friends who enter this industry, especially when opening a single store, to proceed with caution.

The expenses of a hot pot restaurant include rent, water and electricity, employee wages, taxes, miscellaneous expenses and advertising expenses. Every method must be used to save energy and reduce consumption and reduce some controllable expenses.

For example, after guests in a certain area leave, lights, air conditioners, and exhaust fans should be turned off without affecting other customers. Miscellaneous expenses including office, purchasing, transportation, transportation, maintenance, etc. should also be saved as much as possible.

Before making publicity, it is necessary to discuss repeatedly with senior food journalists to determine the publicity plan, media and price. While ensuring the effect, ensure that every penny is spent wisely.

11. Preparations for the opening should start from the following three aspects: ① When decoration and training are in the later stages, preparations for the opening should be made about half a month in advance.

Start by choosing an auspicious day, preferably a weekend, and then develop a marketing plan.

In order to create an atmosphere and attract popularity, inflatable arches, air pillars, colored balls, and congratulatory flower baskets are usually set up outside the store door. If possible, it is best to set up a stage to perform some singing and dancing performances.

Special reminder: these things usually require a road, so you must go to the urban management department to go through the procedures and register and file to avoid unnecessary trouble on the opening day.

② It is also important to formulate preferential measures during the opening period. Many hot pot restaurants will offer a 32% discount when they open. However, discounts are a double-edged sword. They may bring a lot of popularity in a short period of time, but once the discount period is over, the popularity may

It recedes like the tide.

③ In addition, you need to prepare reserve and marketing funds of about 50,000 yuan, choose some new media, and advertise in the few days before the opening.