Operating a short video account is as follows: 1. Positioning.

Most people run short videos and register an account at the beginning. In fact, this is not the correct way to play. To run short videos, we need to position ourselves first, that is, choose a field that suits us and choose based on our own strengths. For example, if you are interested in food

If you are more research-savvy, you can choose food preparation or food inventory.

Choose according to your own interests and hobbies. For example, if you like watching movies, you can work in the film and television field. Edit and share some good-looking clips you have seen. Choose according to your career. For example, if you are in sales, you can share sales knowledge.

Skill.

In general, when choosing a field, you must consider whether you can continue to do it for a long time in the future. If you do it for a few days, you will run out of topics, which is not a suitable field. In addition, the field should be as detailed as possible and find a subdivided field under the big field.

, so that the verticality of the account is higher, which is beneficial to later realization.

2. Understand the platform rules.

No matter what industry has its rules, if we want to have a place in this industry, we must understand and abide by its rules. The same is true for the short video industry. Before operating, it is very important to understand the rules of the platform.

After our video is released, the platform will first give a wave of recommendations. The platform will push the video to users who are interested in this type of content based on your content or some keywords in the title. If the user's click-through rate, playback completion rate

Not bad, the platform will give a second wave of recommendations, but if no one watches it, it will not give a second recommendation.

In the second wave of recommendations, your video will enter the high-traffic pool and will be seen by more users. Only if it is recommended twice by the platform will the video be more likely to be popular. Understand this clearly, everyone

You should know the importance of the first wave of recommendations, know where the key points are, and find countermeasures accordingly. From the video, cover to title, you must maintain high quality.

3. Realization method.

At present, the more common monetization methods for short videos mainly include: opening e-commerce functions to bring goods, live streaming to bring goods, attracting people to other platforms to sell products, and promoting tasks. We need to understand each method and understand how each monetization method operates and which areas it is.

What methods can be used?

For example, if you choose the film and television field, you can open an e-commerce function to sell some electronic products, or do film and television task promotion. If you choose the gourmet field, but choose some beauty products, it is inappropriate. In short

, our monetization methods and the products we sell must be related to the field.

4. Video production.

Video production is an important part of short video operations, but most people don't pay attention to it. Shooting a video and publishing it directly is not enough. Whether you shoot it yourself or re-process the material, you must

When editing the video, do at least these things.

Organize the videos and delete redundant and worthless content. The connections between several videos should be continuous and the entire video should be complete. Add subtitles and text explanations to facilitate user understanding, especially for some dialect dubbing. If there are no subtitles, it will be very difficult.

It’s hard to understand what it means. Background music. Music is the soul of a short video. A piece of music with a strong sense of rhythm can drive the entire video.

5. Release time.

Time is also very important for short videos. If you publish a video at the right time, the traffic may double. Generally speaking, 7 to 8 am, 12 to 13 noon, 17 to 19 pm, and 22 pm

By 23 o'clock, everyone has more free time during these times, and more people will watch the video. When videos are released at these times, the traffic of our videos will be higher.