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Planning plan

In order to ensure that things or work go smoothly, it is often necessary to formulate a thorough plan in advance. A plan refers to a planning document formulated for a certain action. How should the plan be formulated? Below are 5 planning plans that I have put together for you. I hope it will be helpful to you. Planning Plan 1

1. Creative Background of the Program

In today’s society, there are two types of TV programs that dominate the big screen in almost every household - reality shows and food shows. Music reality shows such as "The Voice of China" and "I Am a Singer", celebrity variety reality shows such as "Where Are We Going, Dad" and "Running Man", documentary food show "A Bite of China", or "Star Chef" Cooking programs such as "Dragon Arrival" have achieved high-profile ratings.

Therefore, food and entertainment are indispensable or two important factors that attract attention in current TV programs. The colorful delicacies from all over China always make people salivate but can't stop; it is such a pleasure to invite celebrities as guests and sit on the sofa and watch them play various games on the screen to entertain the audience. At the same time, "foodies" are very popular nowadays, and it seems that "eating" is a topic that will never go out of style. However, TV programs focusing on food can basically be classified into two categories, namely documentary and cooking. The documentary category is mainly descriptive and aims to introduce various foods to the audience; the cooking category is a little more complicated, with some simply introducing the recipe of a certain dish and some focusing on cooking competitions. However, these programs often only contain one factor: a reality show or a food show, and there is no comprehensive TV program.

2. Program positioning and purpose

"I want to eat!" "" is a TV program that was born based on this background to cater to public tastes. This program combines the two most popular variety show elements of food and reality shows, aiming to create the most popular large-scale reality show this summer.

Program content positioning: "I want to eat!" 》As the name of the program suggests, each episode uses food as the theme and invites celebrity guests to play various games and finally eat delicious food. In addition to the fun and entertainment of the games, this program will also introduce various delicious foods and simple recipes to the audience.

Program audience positioning: Taking into account the target market of current variety shows, this program will aim to attract people under the age of 45 and use the celebrity effect of each guest to attract viewers.

The purpose of the program: to promote Chinese food in joy, and to create joy in the pursuit of food. The program will include various types of games and tempting delicacies from all over the world. The entire food production process will run through the program. Games can not only add interest but also increase the temptation of the food, truly achieving the effect of both food and laughter.

3. Program guests

Considering the nature and positioning of the program, we will invite celebrities from various fields, of course, mainly entertainment stars. In order to expand our audience, we will not only invite popular niche actors and actresses, but also celebrities whose main fans are between the ages of 35-45. With the popularity of "Where Are We Going, Dad" and "Running Man", celebrities are more willing to participate in reality shows, and the games they can accept are becoming wider and wider. At the same time, the fierce competition in various movies and TV series of the same period also requires celebrities to participate in such programs. Variety shows promote their own work, so it is feasible for us to invite these stars.

Of course, if possible, we hope to invite business celebrities to participate, such as well-known executives of well-known companies, Internet celebrities like Wang Sicong, etc. However, the possibility of such guests being invited is low, so this is just a hypothesis.

IV. Column Type and Features

The program type of "I Want to Eat" is a celebrity reality show. Mainly considering that the most popular variety shows at the moment are reality shows. It is initially estimated that China's reality shows Variety shows are still in the growth stage and will still have a large number of potential viewers. However, to stand out from the various reality shows, we must focus on innovation and popular taste, and the "I Want to Eat" program is different from other reality shows. Yes, its program features are as follows:

Innovation: The "I Want to Eat" program is no longer just a collection of games, but a combination of food themes that are popular now and in the future, running through the entire program. . While playing the game, you can also learn the cooking methods of traditional Chinese food, which perfectly combines entertainment, cooking teaching and the promotion of traditional Chinese food culture.

Educational: The educational nature of this program is reflected in two aspects. One is the educational dissemination of cooking methods and food culture; the other is considering that our audience also includes many primary and middle school students, so our games are Convey to minors the view that food is “hard-earned and should be cherished”.

Entertainment: As a variety show, entertainment is essential. Our entertainment is not only reflected in the game process, but also in the food production process. Appreciating the food production process is also a kind of entertainment. Visual enjoyment.

Inspirational: "I Want to Eat", as the name suggests, means that through their own efforts in each level of the game, the guests in each issue can obtain the final ingredients for making delicious food and eat what they want. In order to reflect the inspiration of the process, we asked these invited celebrities who are not burdened by food and clothing to participate in some entertaining and challenging games.

Through these characteristics, I believe this program can achieve impressive ratings.

5. Basic style and form of the program

Program style: entertainment, comedy, adding fun to the program through various games, post-editing, themed food and interactions between stars.

Basic content: Each program has a theme dish, and n celebrity guests are divided into n groups to compete. Each group must participate in various related games in order to get enough ingredients to make our final theme dish. , the successful group obtains the material, and gives all the required ingredients through the previous game show group. The final game will be played among n groups of obtained materials. It is guaranteed that one group will win in each period, and the successful group shouts Our program slogan: I want to eat delicious food! Summon the final product to appear. While each group is playing the game, the process of the chef making food can be inserted in the form of camera switching, or the entire process of food production can be added to each game session to achieve the purpose of teaching the method.

Program format: outdoor recording

6. Host

Option 1: Similar to "Running Brothers", select more than 4 permanent guests to serve as program hosts People, the main game orders are given by the PD behind the scenes, and other guests are invited to participate in the game in each issue. Such a choice will not destroy the integrity of the entire game because of the presence of the host. The initial candidates are Ou Di and Wang Han, who have both hosting and acting experience, Du Haitao for comedy, and Zhang Han or Jing Boran for appearance.

Option 2: Choose a host to host. The host should have rich experience in hosting variety shows. I think the suitable candidate is He Jiong. Other celebrities are invited in each issue. The main job of the host is to introduce the theme and guests, promote the program, give out games, and provide timely explanations of the game process.

7. Broadcast information

Because the hosts we choose are basically from Hunan Satellite TV, I hope this program can be broadcast on Hunan Satellite TV, and the broadcast format will be weekly. It will be released in early July this year, just in time for the summer vacation to attract the student crowd. The specific time is to choose the prime time of the reality show: 10 to 12 pm or 9 to 11 pm. The reality shows released at the same time include Hunan Satellite TV's "Where Are We Going, Dad 3", but because most reality shows They all choose to be broadcast from March to June, so there are not many competing programs at the same time, so they choose to be broadcast on Saturday nights behind "Happy Camp". In addition, late-night food broadcasts are tantamount to quenching thirst for the audience, which is even more tempting.

8. Specific examples

Saturday, June 20, 20xx "I Want to Eat" Issue Program guests: (resident) Wang Han, Ou Di, Du Haitao, Zhang Han; special guests: Lu Han, Xie Na, Zhao Liying, Huo Jianhua (promoting "A Thousand Bones of Flowers")

This episode*** Divided into four links, collect hot pot base and hot pot materials respectively, and divide into two groups to compete

Link 1: Making game of hot pot base: memory related

Specific rules : Mix the items required for the hot pot base and other disturbing things in pairs, give each group 30 seconds to remember the placement of each item, and then use a bowl to close it, and the two groups will remove the hot pot base they remember. location, the group that matches successfully will get this ingredient. The first person to get all the ingredients will win and be qualified to learn how to make authentic Chongqing hot pot base and get a portion of the prepared hot pot base. Session 2: Obtaining Meat Ingredients Game: Relay on the Water

Specific rules: Set up a game level every 200m on the water. Four people in each group will relay. The one who completes all tasks in the shortest time wins and gets the prize. Any meat ingredients you want for shabu-shabu. Session 3: Vegetable Platter Game: Blind Man Touching the Elephant

Specific rules: Two people in each group are blindfolded, and the two people communicate the content on the answer board by posing like the blindfolded person, and the group that guesses the most correctly within the specified time Win and get some seasonal vegetable platters.

Session 4: Two groups of materials compete for each other’s materials: What do you want to say?

Specific rules: The two teams are the offensive and defensive teams. The offensive team will ask the other party to say what they want to say after receiving the question. One sentence, and then through conversation between the two parties, try to find a way to make the defender say this sentence within the specified time without being aware of it. The defender must speak and cannot delay the time. If he realizes what he is going to say, the defender wins, and the winning side You can choose a raw material in the opponent's hand and add it to your own side, and exchange offense and defense until all the raw materials on one side are lost. If the winner has not been decided after the round, the side with the most wins wins.

The winning group shouted: "I want to eat hot pot, and then I can enjoy the delicious food. The loser will be punished by washing the tableware."

9. Rating analysis

First of all, the period we broadcast is Saturday night during summer vacation. During this time, there are students on vacation. It can be said that

Our The student audience has reached a large potential level, and students of all grades may have the opportunity to watch our programs. Secondly, the broadcast after Saturday's Kuaiben can postpone the audience of some Kuaiben, and this time period is always the finale program of Hunan Satellite TV, which will attract a lot more attention.

At the same time, most of the guests we invite are celebrities who are popular or have high reputations and followers. They usually have promotional tasks for the same period of works. For a single issue, they will have different focuses and different main audiences. Finally, the program is highly attractive both in terms of innovation and interest, and is in line with the tastes of today's young people. The theme of each episode is more likely to arouse heated discussions on the Internet.

Based on the above analysis, it is conservatively estimated that this program can maintain the ratings advantage of previous programs of the same period.

10. Program Slogan

Our slogan has been mentioned in the previous introduction: "I want to eat, I want to eat delicious food!"

This slogan emphasizes the title of our show "I want to eat!" ", which also hints at the main content of our program: eating delicious food. The strong emotional expression reflects the difficulty of eating delicious food and the setting of the game segment of this show. At the same time, the entire slogan is short, powerful, and catchy, which deepens the audience's understanding of the positioning of our program. "Food" also emphasizes the theme of our program, which is very tempting. Planning Plan Part 2

In response to the holding of the xxx Flower Appreciation Party, we will enrich the food and cultural life of our city and provide the general public with a set of high-grade gourmet meals. The "Flower Appreciation and Food Festival" held from June 30 to July 8, 20xx aims to create a healthy, joyful and peaceful cultural atmosphere through flower appreciation and food culture themed activities. Further positioning will make Shaoshan Road Commercial Street a symbol and symbol of Licang District, show the new style of Licun business district, expand its influence on xxx citizens, and create a high-grade and distinctive food culture festival business card.

On the basis of summarizing the successful experience of the previous Food Festival, this Food Festival better organically combines food culture, mass entertainment and leisure culture, famous product display and sales, etc., with a larger scale and a higher level. High, with more varieties, it is a grand food culture festival, a leap in the development of Licang's catering industry, and a great business opportunity for merchants to promote, image display, and brand promotion.

1. Theme of the event

The theme of this event is "Common People's Food, Fragrant Licang", which echoes the flower appreciation party and highlights the characteristic snack culture of X and Licang.

2. Booth and exhibition time

According to the region and snack characteristics, it is planned to set up barbecue area, handmade pasta area, xxx special snack area, cold food area and local special snack area. . ***80 booths, each booth is 2.8m×2.8m. Please refer to the event financial budget for details. Power supply, lighting facilities and water sources are set up, and the entire activity area is equipped with large trash cans to ensure full cleaning.

The event time is from 9:00 to 21:00 every day from June 30 to July 8, 20xx.

3. Operational model

Bring together various local and national specialty snacks, including local characteristics, well-known enterprises from various places, snacks and famous products, as well as exotic delicacies, for centralized display and gathering Popularity. At the same time, booths will be given to various well-known specialty snacks, mainly local famous catering companies. There will be no more than three companies for each specialty snack, with a total of 20 booths; other booths will attract investment as planned.

It is planned to invite famous enterprises and famous foods to participate in the exhibition as follows:

xxx local specialty snacks: Wanhechun, Liuting pig trotters, Xiaoqianqian wontons, Taitung fried dumplings, xxx pot stickers , Pork Head Pork, Mankoufu Dumplings, Xinlianxin Tofu Nao, Grandma Bridge Earthen Porridge, Dali Rice Balls, Seafood Siomai, etc.

Barbeque snacks: xxx Wangjie BBQ, Meidar BBQ, Taishan Road BBQ, sizzling squid, Xinjiang BBQ, Shambhala BBQ, grilled venison, Mongolian grassland mutton skewers, etc.

Other local specialty snacks: 18th Street Mahua, Shanghai Town God’s Temple snacks, hanging oven duck, Hong Qigong’s beggar’s chicken, Goubuli steamed buns, Shaxian snacks, Jinan Pansi Pancake, Sichuan Malatang, Nanjing Qinhuai snacks, etc.

Exotic snacks: Russian smiles, Turkish barbecue, Indian flying pancakes, Korean cakes, Korean food, Malaysian barbecue, Singaporean pot stickers and fish fillets, etc.

Since this event is in summer, a cold food area has been specially arranged. The planned invitations include: xxx jelly, Lanzhou stuffed skin, fruit iceberg, various cold drinks, Xi'an cold skin, halal cold noodles, Guanzhong cold noodles, etc.

IV. Activity Series

1. The opening ribbon-cutting ceremony of the food festival will be held at 10:00 on June 30, 20xx, and city leaders and relevant district leaders and persons in charge, as well as some Business representatives participated, and various district and city media reported on it.

Location: At the entrance of the pedestrian street.

Specific arrangements:

Staff in each area will be in place before 9:30, and the red carpet will be laid on site.

9:30-10:00 Leaders will be present.

10:00-10:15 The leader delivers a speech, announces the opening of the food festival, and cuts the ribbon.

After 10:15, the leaders visited the food festival venue and the media conducted interviews and reports.

2. Arrange a special area to focus on displaying x, Licang local specialty snacks and other local flavor snacks.

3. The organizing committee of this food festival will select various professional awards such as "The Most Popular Snacks", "The Most Unique Snacks", and "The Best Nutritious Snacks".

5. Promotional forms and methods

Focus on promoting flower viewing parties and special food culture, displaying food varieties and well-known businesses. Publish advertisements, special reports, etc. in major x media in stages. Hang colorful flags, banners, advertising balloons, billboards, etc. at the food festival site; compile and print food festival navigation leaflets, and distribute them free of charge to tourists and related enterprises at major bus stations and surrounding areas to expand influence. Planning Plan Part 3

Purpose of the activity: to meet friends over wine and become brothers all over the world, to welcome the new freshmen of Qiongzhou College and cheer for the old students.

Event theme: Drinking with friends

Event time: 8:00~11:00, September 10, ** (tentative)

Event location : Dormitory area lawn (tentative)

Participants: New and old bar friends of Qiongzhou University Sanya Campus

Activity process:

1. Bar friend sign-in: Register ID. Since it is a cocktail party, you must eat and drink. You cannot support the entire cocktail party by yourself. Therefore, when you sign in, everyone needs to bring liquor, beer, drinks, specialties, and snacks. People who eat and drink with nothing are not welcome.

2. Self-introduction: The introduction format is, Tieba ID+college major+province and city. You can quickly get to know bar friends, and maybe you can find fellow barmates and classmates.

3. Wine tasting:

1. Bar friends introduce themselves again, so that other bar friends can remember them in one go Live your ID, improve your visibility and enhance your self-confidence.

2. Introduce your hometown, unique attractions, and unique customs.

3. Introduce the basic information of the wine you brought, including what kind of wine you brought, what special effects it has, and what it is made from. If you are really unclear, you can ignore it. explain. Finally, the wine is poured into the cups of bar friends who are willing to taste it, and everyone is happy.

4. It would be better if there is a talent show.

4. Talent display: I hope to see Jie Ge’s guitar, Xiao Longlong, and Pencil Man’s dance. You can show it to your heart’s content as long as you are willing

5. Bar friends exchange: let’s get to know each other Friends, chatting about everything, talking nonsense.

6. Activity expenses: All drinks and snacks involved in the activity will be provided by the bar friends themselves.

7. Event statement: This is just a gathering of bar friends. It only adds the element of wine. It does not encourage everyone to drink or drink too much. Don’t drink too much, just enjoy yourself. If any unpleasant incident occurs, you will be solely responsible for it. Planning Plan 4

1. Concept:

1. Express love, convey love

2. "If you love her, bring her here"

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2. Specific plan

1. Road show method

Build a platform around the western restaurant, invite several couples to perform on stage, and say something that starts with your restaurant name Coupled with the display in the form of fonts, such as "Rich Restaurant + Spare Ribs" (at least ten), this way you can promote your brand. Whoever speaks more will be rewarded with a kiss and a rose (give it personally) or something else. (The main thing is to control the atmosphere)

2. Distribute leaflets

Staff members wear traditional costumes and distribute leaflets in densely populated areas. Wearing costumes brings joy to everyone, arouses everyone's curiosity, and increases the popularity of the restaurant.

3. Pull up banners

For example, "Express Love and Convey Love" X Restaurant will bring you a surprise of love.

4. Publishing in magazines and newspapers

(Because it is a relatively high-end restaurant, so there is no need to say more about celebrities) The bad thing about this store is that it allows you two lovers to , that impulse to show intimacy in that environment.

5. Cash back

Now many companies have begun to implement cash back promotion strategies. As long as consumers purchase the specified products, they can receive cash back immediately at the place of purchase. Cash back can make consumers feel that this is a real cash discount that can be used by consumers at will; unlike coupons, they are not restricted by time, location and product brand when purchasing. Therefore, this promotion method is more popular with consumers and the promotion effect is more obvious.

6. Introduce discount coupons, add dishes, value-added services, and carry out entertainment activities; launch a couple's set meal with an additional rose; light music can be played during the meal, and a song request channel can also be set up.

You can carry out an after-dinner lottery with prizes such as heart-shaped balloons, small dolls and other female-based prizes, or warm notes with a kiss or a hug. Mainly to reduce costs. Simple yet romantic.

7. (If possible) In the form of airplane smoke or television.

8. The interior decoration should be simple, preferably pink, and avoid elegance and luxury. Planning Plan Part 5

Creative proposals are the way modern young people pursue. Personalized proposals can give people an incredible feeling.

Proposal is romantic, how to make the proposal creative and full of surprises? Make a creative proposal plan in advance. Only by being well prepared can you win in one move. Especially if the proposal is difficult, it is safe to formulate a complete plan.

1. Creative proposal planning plan for the aquarium

Determine the time first. Those who do not know how to dive can learn in advance. Communicate with the aquarium staff in advance to ensure diving safety and prepare A piece of cardboard with the words Marry Me written on it. On the day of your proposal, invite your girlfriend to go to the aquarium together. When you enjoy watching various marine life, you can use the toilet as an excuse to leave your girlfriend alone. During this period, you can arrange staff to prevent her from leaving. While she is admiring all kinds of creatures, you appear in front of her wearing diving equipment, greet her first, then get close to her, and light up the question board through the glass. She will definitely be surprised and moved when she sees it.

2. Creative proposal plan for airborne descent

If a couple likes to challenge their limits, they can also propose to her in this thrilling way. At an altitude of more than a thousand meters, you do a thrilling thing for her to prove your love for her. The whole process is recorded on video. The moment you jump off, you shout loudly: "XX, I love you!" During the landing process, hold the "Marry me" sign and remember to enter the country. Show her this video when proposing. It is also very touching."

There are many creative proposals for marriage proposals. You have your own way of expressing yourself, and you can also plan a unique proposal yourself. A diamond ring is indispensable for a proposal. If you choose a ring that you can only buy once in a lifetime, it means that if you think she is the one you love, she will definitely be moved to tears.