Helping Guangdong's Spring Festival holiday consumption
Che Zhiqiang, Party Secretary and Chairman of Travel Control Group, made clear the strategic direction and power point of Travel Control Group during the Tenth Five-Year Plan period in a special party class with the theme of "studying and implementing the spirit of the Sixth Plenary Session of the 19th CPC Central Committee and striving to promote the implementation of the Group's Tenth Five-Year Plan". It said that the Travel Control Group should be a sunrise enterprise in traditional industries, constantly play a role in meeting the people's growing needs for a better life, actively promote the strategy of "entering the mountains and entering the sea", and do a good job in hotel brand expansion and tourist introduction; Give play to the role of planning and design and cultural tourism science and technology collaborative innovation center to fill the shortcomings of scenic spots.
Che Zhiqiang said that after years of development, White Swan Hotel has formed a team of hundreds of chefs represented by China District, the chef of White Swan Hotel, and Liang, a five-star Cantonese chef in Guangdong Province. In the context of the normalization of epidemic prevention and control, this activity was held to help stimulate domestic demand and consumption during the Spring Festival holiday. While promoting Cantonese culture and tapping Cantonese talents, let the world know about Cantonese flavor, let more consumers experience the Spring Festival version of "Guangdong on the tip of the tongue", and let more families taste Cantonese-style reunion dinner during the Spring Festival, so that "Guangdong" and "Guangdong" can get together.
On New Year's Eve this year, White Swan Hotel only provides a round of New Year's Eve dinner, and will not "turn over"
From Lunar New Year's Eve to Lantern Festival, Huaxia Hotel provides Chinese food service for the first time.
Huaxia Hotel's predecessor "Overseas Chinese Building" was completed and opened in 1957, which is the first overseas Chinese building in China to receive compatriots from Hong Kong, Macao and Taiwan and overseas Chinese. Wang Haoran, Chairman and General Manager of Huaxia Hotel, said that Huaxia Hotel, which used to only serve western food, launched Chinese food service for the first time during the Spring Festival in 2022, offering a variety of Spring Festival packages and customizing menus according to customers' requirements.
Abundant supply, old and wide "New Year's Eve" and "good luck"
Mo Xiaohui, deputy general manager of Guangdong Travel Control Group, said that hotels, restaurants, travel agencies and other industries continued to be seriously affected by the recent epidemic. The more so, the less discouraged employees are. They must enrich supply, guide demand and expand marketing. Therefore, the Travel Control Group planned and organized the first group marketing activities in 2022: "Guangdong" gathering, "Guangdong" reunion, and1/hotel Spring Festival family banquet dishes promotion, and launched two small programs under the Travel Control Group, "Journey to Dongyue" and "White Swan Hotel", so that old people can book Spring Festival dishes in hotels.
Under the background of the new development pattern that the domestic big cycle is the main body, the domestic and international double cycles promote each other, and the rural revitalization strategy is implemented, the powerful star kitchen resources of the Travel Control Group, the integrated digital platform of the hotel sector of Guangdong Travel Control Group (White Swan Hotel Group) and the launch of the "White Swan Hotel" applet will more effectively help industrial innovation and achieve high-quality development.
Luo, member of the Party Committee and deputy general manager of Guangdong Travel Control Group, revealed that it will jointly develop "high-end prefabricated vegetables" products with the Guangdong Provincial Department of Agriculture.
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