Mr. Dennis, general manager of SAIC Audi North District, said that the strong cooperation between SAIC Audi and Shuncheng Group will integrate the superior resources of both parties, bring consumers a brand-new car buying experience and meticulous quality service, and will certainly create a new world for SAIC Audi in Xingtai.
Beijing Jinshi Group is full of confidence and expectation for SAIC Audi brand and the future cooperation prospect between the two parties. It is believed that the opening of Xingtai Wanda City Store will bring more car purchase options and better car experience to customers in Xingtai area.
As one of the first luxury car brands to enter China, Audi has been a witness and promoter of the China market for more than 30 years. As a brand-new partner of Audi brand in China, SAIC- Audi will provide consumers with leading technology products and service ecology covering the whole life cycle based on "user demand" and "enterprising" as the core of the brand, and open a new chapter in luxury travel.
Audi's latest global design language
City shops are built according to the aesthetic concept of technological luxury. Whether it is the gray wall, the central sunlight-imitating lighting system or the regional partition screen with perfect combination of metal and stone, it presents an elegant and transparent visual sense, creating a refreshing style, which is completely different from the traditional exhibition hall style, allowing customers to get a comfortable and high-end shopping experience in space.
Digital engine immersive interpretation of forward-looking technology
The most striking equipment in the exhibition hall is the digital retail product configurator. The touch configurator is linked with the huge high-definition screen, and the details of Audi models are restored in an immersive way through 3D rendering. The high-tech configuration and diversified optional packages are presented one by one, creating a multi-scene digital product experience. Consumers can also synchronize personalized configuration to SAIC Audi app and place orders directly, making car selection and decision-making more intuitive and fast.
Quality shopping experience of city life
Transparent panoramic floor-to-ceiling glass breaks the visual limitation of space and integrates the sense of technology and life of Audi brand. The independently divided Audi collection exhibition area shows the lifestyle and fashion attitude advocated by Audi brand in a way that young people love and resonate more easily.
User-specific communication and interactive community
Simple and comfortable rest area is the exclusive space for Sihuan brand fans. Users can enjoy happy time with their family and friends, share their life feelings, exchange their car feelings, narrow the distance with riders and expand their life circle.
User-specific delivery and charging services
Audi city stores all over the country have set up exclusive delivery areas in the underground parking garage of shopping malls, which makes picking up cars full of surprises and expectations. SAIC Audi also provides an appointment charging service for future pure electric e-tron users, so that users can get a respectful charging, recharging, leisure and entertainment experience.
SAIC Audi's "New Four Circles" of Cross-border Cooperation, Multidimensional Interaction and Value Creation
SAIC Audi has launched an innovative new retail model under the online mix and match line, and is committed to showing the service quality of luxury brands in every detail of the user life cycle. Under the brand-new business model, SAIC Audi's products will be sold at a national unified price. Consumers can complete the process of vehicle configuration selection and vehicle reservation online, and experience the online direct signing service of digital contracts. Authorized agents in city stores will provide customers with services such as product consultation, test drive and vehicle delivery to enhance communication with users and improve online experience.
While establishing a good terminal channel, in order to further empower the operating system and enrich the user experience dimension, SAIC Audi teamed up with strategic partners such as Tencent and Ali to start the ecosystem. In addition, SAIC Audi has built a panoramic service system for users through CIC user direct connection platform and "expert group" involving various functional departments. Users can contact "Audi Butler" with one click online, get one-on-one exclusive service, and feel convenient and distinguished experience.
At the same time, SAIC- Audi has also built a one-stop social and service platform-SAIC-Audi App, which integrates experience, sharing and interaction, and established the "Good High Club" fan club, which is dedicated to creating a high-quality social circle for users with feelings.
At present, the new Audi A7L 55TFSI, SAIC Audi's first luxury flagship model, has been pre-sold, and consumers can pay the deposit through SAIC Audi App. SAIC Audi A7L is not only the embodiment of Audi's scientific and technological concept and enterprising attitude, but also opens a new journey for SAIC Audi and raises Audi's brand image to a new height. Nowadays, the "new retail form" under the innovative business model has also been put in place. Focusing on the needs of users in the new era, through the joint efforts of digital means and offline experience, SAIC Audi will continue to create a "new four circles" of multi-win and breakthrough innovation, bringing consumers a brand experience that exceeds expectations.