Xiaocancan New Media is one of the earliest professional new media teams established in China. In 2011, it founded the Weibo big V "Nanjing Toutiao" in Nanjing. In 2015, it became a corporate team and operated with "Nanjing Toutiao", "Nanjing Popular Food", etc.
The self-media brand matrix account ranks first in Jiangsu new media all year round; it transformed into a short video MCN agency in 2018, and currently owns three major MCN agencies: "Xiaocancan New Media", "Car Rhythm", and "Amber Beauty", and owns Douyin
There are 150 million fans and nearly 200 million fans across the entire network. Among them, IPs such as "Monkey Talks Cars", "Bajie Talks Cars", "Pan Lao Lao", and "Xiaoyu Begonia" have become popular competitions in various categories such as automobiles, food, and beauty.
Dao’s head IP; in addition to its powerful new media matrix resources, in the past 10 years of development, Xiaocancan has provided new media full-case marketing and media services to thousands of brand customers.
Today, Xiaocancan New Media has become a comprehensive new media company integrating content production and new media marketing planning services.
Nanjing Toutiao MCN was established in April 2015. It has 7 million local Weibo fans, 5 million local public account fans, and 5 million Douyin fans. It is one of the most influential regional self-media teams in Nanjing and even in China; Nanjing Toutiao is known as
The local new media traffic service is the entrance, providing full-case marketing services and media services to thousands of local brand customers every year.
Car Rhythm MCN was established in October 2019. It is an organization focusing on the production of short video content in the automotive field and full-service new media marketing services in the automotive industry.
There are nearly 20 well-known car bloggers including "Xiaoyu", with 65 million Douyin fans. They have been dominating Douyin's automotive rankings all year round and are one of the most influential MCN organizations in Douyin's automotive field.
Amber Beauty MCN was established in October 2020. It is a short video content production and new media full-case marketing service organization in the beauty industry. It owns 30 companies including "Xiaoyu Begonia" and "Beauty Dr. Gu Stella".
Yu is a beauty blogger with 25 million fans on Douyin and millions of fans on Xiaohongshu. He is a dark horse player in the domestic short video beauty field.