Please tell me, what software are used to create the renderings promoted by real estate companies now?

Is it Adobe Photoshop?

Of course the buildings inside are generated in 3D, but the promotional posters are not. Many software can do it, PC and CDR can do it, but AI is generally used because vector graphics and large materials such as typesetting and printing can be enlarged and reduced at will, so generally

This is the reason why real estate company recruitment advertisement design requires 3D skills. You need to generate pictures in 3D yourself (generally modeling is provided by other departments, you make pictures and paste materials yourself), and then go to PS or AI yourself.

Synthesis, because in the poster you made, only you know how the house should be placed. Real estate advertising design 1. Main types of real estate print advertising Fangce.com 1. Newspaper advertising Newspaper advertising is a mass media advertising medium widely used in real estate advertising.

The page space of newspaper advertisements is the carrier of advertising information. There are two factors that attract the attention of the audience.

One is the layout area, and the other is the placement position.

The newspaper layout area used for real estate advertisements can range from half a column to a full page. The larger the layout area, the higher the advertising attention rate, but the greater the economic expenditure.

The effect of advertising placement on the first page is the best, and the effect of advertising placement on other pages gradually decreases. Major newspapers charge fees in stages according to the actual effect of the advertising page.

Newspaper advertisements are usually designed and produced using computers.

The film plate-making network cable used for newsprint is generally 85-100 lines.

The film plate-making network cable used for coated paper is generally 120-150 lines.

2. Magazine advertising Magazine advertising is generally a media chosen for real estate advertising targeting specific customer groups. For example, high-end real estate properties often use aviation magazines, and their readers, airplane passengers, may be potential customers of high-end properties.

Magazine advertisements are generally divided into back cover, second cover, third cover, front cover and inside pages.

The degree of attention paid to advertisements in different layout positions varies greatly.

The largest one is the front cover, followed by the back cover, then the second cover, third cover and title page, then the inner pages, and the smallest advertisements and filler ads before and after the text on the inner pages.

If the highest level of magazine advertising attention is ranked as 100, then the attention levels of each page are as shown in Table 1: Front cover, back cover, second cover, three front covers, bottom front cover, middle inner page, inner page, partial inner page filler 10095908580757530~5010~20 Magazine advertisements are generally in color.

The film is produced in four colors. The finer the paper used in the magazine for advertising, the denser the film lines are, generally 150-200 lines.

3. Building Brochure Design Building Brochure is also called sales brochure or real estate sample.

It refers to a multi-page advertising brochure that is bound to reflect the real estate situation as a whole.

The design format of the building book is one of the first considerations.

There are regular formats and irregular formats (irregular formats). Formal formats are calculated based on the number of times the length of the paper is folded in half. Each fold doubles the number of formats.

For example: fold it in half once to make it half open, fold it in half twice to make it eight ways open, and fold it in half four times to make it sixteen ways open.

At present, most of the full-sheet paper specifications used by printing plants in my country are 787×1092 (mm), and the regular format size for cutting is the basic format size. There are also regular formats for cutting full-sheet paper of 850×1156 (mm). Called large format.

Table 2: National standard size groups of 16 open, 32 open and 64 open after the regular format (partial) is cut 787×1092188×260130×18492×126850×1156203×280140×203101×137s. Normal format is generally difficult to formalize.

It requires half-cutting, binding, folding and binding. Some formats also have extra paper edges, which not only increases the man-hours of binding and binding, but also wastes paper. The printing cost is correspondingly higher, so you should choose carefully when designing.

There are many specifications for the abnormal format. Taking the 787×1092 mm full sheet of paper as an example, the specifications of the abnormal format (part of the Lou Shu (part)) that can be cut by the printing factory are listed: Table 3: The specifications of the normal format (part of the Lou Shu (part)) are cut cleanly

Dimensions: net size 10229×305 square 21162×21012245×253 long 21149×24815210×24822165×20718175×25423149×223 square 20187×207 horizontal 24170×186 long 20149×261 long 24124×2614 , single page (folded) real estate

As the name suggests, an advertising leaflet is a single piece of printed matter, usually double-sided in color.

Format sizes within 8 kara are generally called DM, and those larger than 8 kara are generally called posters.

The original meaning of DM is direct mail advertising (directmail), referred to as DM.

Since DM is a printed advertisement placed in an envelope and distributed to the audience by mail, the DM size is generally smaller and folded.

In real estate sales, smaller real estate advertising prints are often collectively referred to as DM.

Poster is called poster in English, and its original meaning is a notice posted on a pillar.

The Chinese definition is "a flat, large, and poster-type outdoor printed advertising media." Real estate advertising posters are rarely used for posting, and they mainly use the "flat, large" form of posters.

Large-scale real estate posters use pictures with larger printing sizes, which increase the visual impact; real estate elevations and floor plans are often printed on a flat surface, making it easier for sales staff to explain.

Both books and single pages are printed materials. In addition to considering the format size, the paper and printing process must also be considered when designing.

The paper used for building brochures and sales sheets is mainly copper paper, matte paper and art paper.

Coated paper is also called printing coated paper.