There are many comments on catering (gourmet) social platforms in the industry. The previous catering social platforms did not perform well, and the right to speak in the industry generally declined. However, most people don't know that catering socialization may be a new opportunity to open the business ecology of the Internet!

Let's talk about the failure of most platforms in the past.

13 is the peak of group buying. There are countless catering group buying platforms. As for the social field, there are old QQ and rookie WeChat! Acquaintances socialize mainly with Tencent, and strangers socialize more! In such a market environment, most catering social platforms are following the example of group buying and relying on Tencent to struggle! Talking about social loss to Tencent is not as good as group buying. Under the crush of these two markets, the core of most catering social platform products became more and more vacillating, and finally entered a dead end!

There is also a catering social platform under the current Internet environment.

As far as the group buying platform is concerned, it has become a spent force. From the merger of Gome, we can see the weakness of group buying. As a giant in the group buying industry, with huge offline expenses, long staff and a group buying platform maintained by price, it is obvious that the profit model is still not clear enough. From the recent attempts of new functions of major group buying websites, we can see clues! When the giants are exhausted, it is a good opportunity to cut into the market!

Let's talk about socializing. In addition to the relatively stable acquaintance socialization, the stranger socialization is becoming more and more open source. In the initial concept of stranger socialization = about pao, with the rise of 15 community, stranger socialization began to take interest or scene as a label, and it developed in a healthy direction more and more smoothly! What is even more rare is that after 14 and 15, a large number of social projects failed, and the fear of socializing became pale and powerless in the discussion of many entrepreneurs. Facing the open social track, the number of competitors plummeted! This is undoubtedly a good opportunity to cut into the market!

Let's talk about the development prospects of catering social platforms.

In the above, we mentioned that with the increasing open source of stranger socialization, the future stranger socialization will be divided into two fields, one is tag-oriented, and the other is scene-oriented. There are many examples of label-oriented workplace socialization-pulse is a simple example, or a derivative product with interest as a label! In short, as long as it resonates with users, this is the beginning of social interaction. You should know that the essence of social interaction is association! And the resonance point is interest! As the saying goes, "Couples talk more."

As for another kind of social scene, it is better to explain. In the era without internet, it is common for people to chat and socialize in bars, but if you talk to anyone in the street, it will seem out of place and even be looked down upon! Another example is to discuss the illness among hospital patients, and another example is the ancient Huashan sword! These are typical examples of social scenes! Nowadays, the social face-to-face eating APP in the incoming scene has received a good response during the testing stage!

However, in many scene fields, why only start with the catering industry? You must know that not only online needs traffic, but offline entities need traffic more! Restaurants and restaurants are built on the streets, even in shopping centers. They themselves carry huge offline traffic, so it is natural to develop a highland that must be occupied by social scenes!

Socialization of scenes will also be a reshuffle of traditional industries!

If you think this is alarmist again, give an example you have heard: it's called 3W coffee. Although business declined with the decline of entrepreneurial wave, 3W coffee is definitely a social product with scenes, although it has some special resources integration. You have to admit, in a short time, he is the only coffee shop such as Starbucks and Shandao! And this is a revolution that will be brought about by the socialization of scenes!

After the scene social cross-industry integration, the business ecology will be complete!

When the social integration of a scene is completed, gradually expand the scene! After integrating more traditional scenes, a complete social ecology will be gradually completed! It covers people's daily needs, it breaks down the barriers between online and offline, and breaks down the trading barriers between online and offline! Form a "multi-party coordinated operation of sea, land and air defense" and become a real O2O, which is exactly what Ma Yun said at the Internet conference. The significance of the real integration of tradition and internet. From the current point of view: the face-to-face eating APP has begun to be laid out!