In recent years, the media industry has developed rapidly, and many people have joined the media. I often meet newcomers who want to be self-media and ask me: How can Xiaobai do a good job in self-media? In fact, it is normal to feel at a loss at first, and everything is difficult at the beginning! It's not difficult to take the first step, and I'm afraid I won't dare to take the first step. I'm glad a friend asked Mao Shang this question. Today, what I will share with you is how novices do self-media, hoping to help you!

1. Positioning

If you want to be self-media, you don't have a clear positioning, and your later efforts may be in vain. The direction is wrong, and the efforts are in vain! This sentence is the key point, draw it up, I hope readers can remember this sentence by Mao Shang! Positioning is the direction! With a clear positioning, you can do a good job in operational content.

So we should consider the following questions before operating:

① What kind of self-media should we do?

There are three types of media: graphic, audio and video. If you find a field that you love or are good at, you will gain something. If you don't know what field to do. Recommend several hot areas: mainly food, fashion, sports and so on.

To put it simply, if you are good at writing articles, you should choose a field suitable for exporting articles to operate, and then continue to export a value around this direction. The most important thing is to insist, don't fish for three days and dry the net for three days, and give up if you can't see the effect. We want to be experts in a certain field. We don't want to do this today and that tomorrow. There is no direction at all. In this way, the weight of your account will not only drop, but also it will not operate well, and the platform will not recommend traffic to you.

② what platform should I choose?

There are many self-media platforms, including WeChat public platform, headline number, little red book and so on, which most people know.

When choosing a platform, we need to do a survey on the platform, so don't blindly plunge into it. See if your content is suitable for publishing on this platform. For example, users in bilibili are young people, mainly funny and learning. Little Red Books account for 86% of women, and wearing beauty is the most popular. Beginners should first determine the positioning of their own content, go to different platforms to publish content, and look at the amount of reading or playing, and then deepen this platform. In the early stage, it is suggested that the whole network publish content and try to see which platform is most popular with your content, and then you can dig deep in the later stage.

③ how to drain and swell the powder?

What groups are our content audiences? We should focus on these groups to make content, and learn from and master some skills to attract users. For example, write more content that users like to watch, give more benefits to users, do more content that users like, and protect users who like you.

ii. how to operate?

1. account registration

after positioning yourself, you need to register your account. Here, Mao Shang has a suggestion: Beginners should not register too many platforms at first. They can register the platform that suits them according to their own content and the matching degree of each platform. Too many platforms will make you unable to start, so you can start with the big platform first.

At this time, many people asked me how to register.

The registration steps can be completed according to the platform prompts, and Du Niang also has a very detailed tutorial. It should be noted that the number of times a platform changes its name is limited, so it must be carefully considered when naming it. We can make a nice, easy-to-remember and easy-to-search name according to our own positioning and people's settings, and the best name is the one that will impress users at first sight. And try to be related to your own field, so that others can know what you do at a glance, and the users you attract are accurate enough.

2. Content creation materials

It is necessary to create a content material library from the media, and only when there is enough content input can there be output. With the material library, you can always charge your brain, so you don't have to worry about having nothing to write. How to build your own material library?

You can go to question-and-answer platforms such as Wukong Q&A, Zhihu, Octopus Collection Network, and other self-media platforms such as WeChat WeChat official account and Headline. Any self-media platform is our material library. You can also buy books related to your field and digest and output the contents of the books, so that your brain can also store rich materials.

3. how to increase the powder?

when doing self-media, the primary way to realize it is through advertising subsidies on the platform, which is linked to fans. The more fans, the higher the income. Therefore, we must improve the stickiness between fans and ourselves, often interact with fans and have a group of die-hard fans.

so, what are the strategies for increasing powder?

① Insist on updating

According to your own actual situation, set the update time without restriction, and publish the content regularly at that time, and try to publish it at night, so that the reading volume will be better and a fixed update time will be maintained.

② Fan interaction

Every message of fans should be answered, which can interact with fans, and you can also set up a fan exchange group to share knowledge and maintain fans regularly.

③ Improve your writing level

High-quality content can bring positive growth to your account, and fans will have higher and higher goodwill towards you. Therefore, we should improve our writing skills, constantly produce high-quality content and make a high-quality self-media account.

The above are the three methods that Xiaobai shared today to operate from the media, a little personal practical experience, and a little friend who feels that he has gained something, can you help me to praise it? Thank you for seeing the readers here. I must have gained something. I hope that friends from the media can find their own position and go deep into it!