WANDA CINEMAS Co., Ltd. was established in 2005, and belongs to Wanda Group. By June 30th, 20 14, there were 150 cinemas and 13 15 screens in more than 80 cities in China, including 94 IMAX screens. In 20 14 years, Wanda cinemas accounted for 14.5% of the national box office share. Starting from 20 14, Wanda Cinema will add more than 400 screens every year, and plans to open 260 cinemas in 20 16, with 2,300 screens, ranking first in the market share in China. 2015 65438+1October 22nd, Wanda Cinema officially landed in the A-share market, becoming the first cinema in China. With the continuous development and expansion of Wanda Cinema, the core competitiveness goal of Wanda Cinema to build a chain service brand for film terminals is becoming increasingly clear. "Everything is centered on the audience's viewing value and experience" is the core concept of Wanda Cinema's chain service, and "chain operation ability, innovative marketing ability and service brand ability" are the three basic elements to highlight Wanda Cinema's core competitiveness.