Spring has gone through "four legs": first, traditional channels; The second is to speed up the construction of factory direct sales stores; The third is to join a franchise store, and transform the customer's original storefront according to the franchise store standard; The fourth is to establish a store-in-store model in the supermarket. Chunguang has opened 200 franchise stores or stores in the island, with complete categories, elegant environment and affordable prices, making Chunguang franchise stores a new business model and a beautiful landscape in Hainan's retail industry.

When traveling to Hainan, tourists often encounter "spring scenery" inadvertently, and airports, hotels, scenic spots, specialty stores ... coconut groves, coconuts and "spring scenery" coconut-flavored foods are impressive. Many tourists who come to Hainan think that the three things to do in Hainan are blowing sea breeze, eating seafood and buying authentic Hainan first-hand spring vegetables. In addition to selling well at home and abroad in the name of "Hainan first-hand letter", Chunguang candy has won the favor of countless consumers because of its sweet feeling of touching taste buds, and has often witnessed many sweetness and happiness as the spring of wedding candy and New Year candy.

In addition to building an offline marketing network, Chunguang Food also began to test the water e-commerce platform. Chunguang entered Taobao platform in August 20 10, and successfully entered tmall in May 20 13 to open Chunguang food flagship store, which opened a window for third-party platforms to own brands. In the near future, Chunguang Food will serve more consumers through the continuous expansion of e-commerce channels and show the most authentic Hainan flavor to friends who love coconut culture.