I. Introduction
China cuisine has a long history, and the eight cuisines of Shandong, Guangdong, Sichuan, Fujian, Jiangsu, Zhejiang, Hunan and Huizhou are even more charming. Students from all over the world get together and the food culture is more colorful. The annual food festival will fully display the local food culture. This time, the exquisite, elegant and high-grade Jiangnan cuisine is the main body, so that all teachers, students and invited guests can experience the charming customs of Jiangnan misty rain.
Two. Overview of Food Culture Festival
1, theme: cultural fragrance, misty rain in the south of the Yangtze River,
2. Mascot of Food Festival: Mascot of Customs Society of Zhuhai College of Jinan University.
3. Content and organization of activities:
1) Jiangnan Cultural and Folk Exhibition: in the form of pictures, DV and performances. Pictures and DV are displayed inside and outside the main venue, as well as in the Cultural Square and the Little Roman Square. Folk performance is the opening performance at the opening ceremony.
2) Food Competition: The whole school and groups (no more than 8 people per team) are accepted in the early stage of the activity. Each team must have its own team name and dish name, and cooking materials and other utensils are provided by the team. We will register on the spot, and then select 35 teams to enter the finals by drawing lots according to the actual situation. At the same time, other universities in Zhuhai are invited to send teams to participate. The dishes in this competition are mainly Jiangnan dishes.
3) Extreme experience: Invite chefs from * restaurants, * * restaurants and * * restaurants to bring 10 famous dishes from the south of the Yangtze River. The winner of the food competition and ten lucky people (selected according to the ticket number) will have the opportunity to taste the food.
4) Unlimited memories: follow-up photography, American essay contest (open-ended), food-themed works or capturing wonderful moments of food festivals. After the competition, the first, second and third prizes will be awarded and published on our website, Zhuhai College website, Jinan University website, Zhuhai University website and Zhuhai Daily.
Third, the activity process.
1 First public announcement (* month * day)
Distribute banners, posters and leaflets (complimentary tickets).
2. Second publicity (* month * day)
Publicity and distribution of application forms in the form of banners, posters, leaflets, Internet, radio and television.
3. On-site registration (110-12: 45, 5: 00-6: 00 pm).
Accept the registration of the food contest and the opening ceremony performance team.
4. Send an invitation to invite guests (* 1*)
Invitations include guests from all campuses and foreign schools, * restaurants, * exhibition halls, * restaurant chefs, judges and other university teams.
5. Determine the list of participating teams, presenters, performance teams and on-site staff (* month * day).
6. Preparation stage (* month * day-* day), prepare the equipment and materials needed on the day of the activity, and arrange the venue.
7. The activity officially started (* month * day)
8, photos, DV, article collection
Students participating in the photo and essay contest will submit their works to the club office at 9: 30- 1 1: 00 pm.
9. After the announcement (* month * day)
The exhibition board announced the results of the photo contest, photos of the activities and winning works. The winning DV of the winning article was published on the websites of our college, Zhuhai College, Jinan University, Zhuhai University and Zhuhai Daily and won the prize.
The fourth is the specific arrangement of the day's activities.
At 7 o'clock, the staff inspected the field equipment.
At nine o'clock, teams enter the stadium to prepare.
At 9: 30, the opening ceremony of the food festival invited the school leaders to give speeches and arrange performances in person.
10: 00- 12: 30 food competition, during which the contestants can make their own food and vote for their favorite teams (teams can make their own food in the dormitory or other places before the competition, and show it at the beginning of the competition). During the competition, teams can take away microphones from the host to promote their teams.
12: 00, the judges began to try each booth, and the participating teams can introduce their own dishes and characteristics to the judges (the scoring criteria include color, smell and taste).
12: 30 reward
13: 00, the ultimate experience begins, and the invited chef introduces the historical and cultural taste of 10 Jiangnan famous dishes. The host drew ten lucky people from the digital box and tasted them with the winners of the food competition.
13: 30 announces the end of this food festival.
From 20: 00 to 20: 30, the person in charge of the competition who didn't win the prize will bring the student ID card to the club office to receive the honorary certificate.
Verb (abbreviation of verb) scoring standard and award setting
1) A total of 1 food gods, 4 food immortals, 6 food saints and 2 most popular prizes were awarded in this activity.
2) Evaluate according to the sum of the team's score (total score 100) and the number of votes obtained.
(average score of judges/highest average score) *40%+ (number of tickets/maximum number of tickets) *60%
The best popularity award is selected according to the number of votes.
DV, photo contest and essay contest won 0 first prize, 2 second prize and 3 third prize of 65438+ respectively.
Intransitive verb budget
leave out
Seven, the media operation:
1, Zhuhai Radio 10 second advertisement, broadcast 5 days before the opening.
2. A total of 2000 DM publicity activities were carried out; The news was published in Zhuhai Evening News three days ago.
Ten days before the opening ceremony, the school publicized 65,438+0,000 copies of DM.
4. Invite the food columns of electronic media such as Zhuhai TV Station and Zhuhai Radio Station to conduct interviews and reports.
5. The websites of our school, Zhuhai College, Jinan University and Zhuhai University students will be publicized on a large scale for one month. We have set up a long-term publicity column on our website.
Eight, get sponsorship
1. naming right of the event: the event will be named after the sponsoring company (including all events). For example: Watsons Yu Yan Jiangnan Food and Culture Festival.
2. Activity background: The event name named after the sponsoring company will be hung on the food festival site, and the company logo will be hung.
3. Events in the propaganda process: banner propaganda, leaflet propaganda and poster propaganda. The ballot paper indicates that the event is sponsored by the sponsoring company, and the company logo and appropriate related content can also be printed.
4. Questionnaire: At the request of the sponsoring company, we will distribute a questionnaire survey to the student dormitory and ensure the recovery rate, including the company's understanding, purchase intention and relevant opinions. To help sponsor companies understand the situation of consumers.
5. Awards Ceremony: At the climax of the event, representatives of sponsoring companies will be invited to present awards and give speeches to the participants.
6. Campus promotion: We will choose the best time to hold product fairs or product promotion meetings in places with the highest traffic such as school roads and canteens according to the needs of sponsoring companies, and sell them on the spot. (You need to rent another venue, and the venue fee is extra). In addition, during the activity, all employees can wear your company's promotional clothing.
7. Advertise for the sponsoring company when the school publication publishes the late promotion of the food festival (the cost is extra). Advertise on the website of the school club (extra charge)
Food Culture Festival Planning Book (2)
I. Name and introduction of the booth
Booth Name: Catering
Guide: Use "the way to raise, the way to eat." As the theme, we specialize in all kinds of health food. Main beauty products-"pear wine red". Health and wellness-"pig ginger"; Rich in nutrition-"drunk with gold and drunk with grain"; Care for body and mind-"wine-brewed eggs".
Two. Introduction to food production
"Pear, snow, wine red" → Use fresh and mellow red wine with crystal clear Sydney, and cook it with low fire to keep it beautiful.
"Pig Yuan Ginger" → Use high-quality sweet vinegar, add fresh pig's trotters and appropriate amount of ginger slices, and carefully cook for 3 days until the heat is sufficient.
"Drunk with purple, drunk with gold, confused with grain" → Cook corn, purple sweet potato and whole grain with water, add appropriate amount of water after mixing, and stir evenly with a blender.
Third, the mode of operation.
Integrity management, honesty-oriented. Clear price tag, excellent service.
Four. Introduction of booth characteristics
With "the way to raise, its food is also." As the theme, we specialize in all kinds of health food. The design of the booth is antique to achieve calm and innovative significance.
Verb (abbreviation of verb) propaganda strategy
Q group publicity, classmates and friends publicity, on-site publicity, radio publicity, etc.
Health protection measures of intransitive verbs
Preventive measures should be adequate: wear gloves, masks and hats, and prepare first-aid drugs: gastrointestinal drugs, disinfectants, hemostatic stickers, etc.
Seven. Team description
South China Agricultural University and Southern Medical University joined hands, with a total of 4 people, and jointly operated. Our team has made gratifying achievements in girls' sales stores.
Eight. capital budget
Total budget: 600 yuan
Specifically: booth fee: 100, research and development fee: 50, tableware: 80, ingredients: 300, booth layout: 20, ticket price: 20, budget: 30.
IX. Commodity prices
Pear Snow and Wine Red: 5 yuan
[Pig Ginger]: 5 yuan (with trotters) and 4 yuan (without trotters)
"Get drunk": 3 yuan.
"Wine-fermented eggs": 3 yuan
Food Culture Festival Planning Book (3)
One. Activity name
"Yang Da on the tip of the tongue" cooking competition
Second, the background of the incident
In order to cultivate college students' practical ability, increase their interest in China's diet, and make them healthier and richer in eating; In order to promote the campus food culture and provide a platform for students who like cooking to show themselves, the Life Department of Yangzhou University Student Union and the Diet Management Committee of Yangzhou University held this cooking competition.
Third, the significance of the activity.
Cultivate students' taste in food, test students' practical ability, cultivate team spirit and stimulate innovation consciousness. At the same time, it enriches campus life, responds to the spirit of food culture festival, and advocates healthy eating, so that students can learn cultural knowledge while not forgetting to exercise basic survival skills and show the elegance of contemporary college students.
Fourth, the active object.
All the students of Yangzhou University
Verb (abbreviation for verb) Activity time and place
Sixth, the way of participation.
In the preliminary stage, through the way of team registration and college promotion at the registration point, after the preliminary stage, each college selected 4 ~ 5 teams, plus 2 student teams of the school student union, a total of 29 teams participated in the final. (In the end, the actual situation will prevail)
Seven. Activity flow
Preliminary process
The preliminary round is divided into two parts, and the winner will be decided in turn according to the results of the two parts.
The first link: seasoning competition
1, the canteen provides stuffing, seasoning and other ingredients.
2. According to the ingredients and fillings provided by the canteen, the total duration is 10 minute.
When the time is up, the host calls to stop, and everyone stops at once. The chef in the canteen graded the stuffing of each team.
The second link: perfect speed
1, take the group as a unit, and pack jiaozi as quickly as possible within 5 minutes. Jiaozi with many beautiful women wins.
2. On-site judges will score, and according to the score in the first stage, a team will be selected from each college to participate in the finals.
3. After the competition, the field staff will cook jiaozi, and each group can take away a certain amount of jiaozi.
(2) Finalization process
The final is divided into three parts, and the champion will be decided in turn according to the scores of the three parts.
The first link: do your best.
1. Each group of contestants will cook for 30 minutes according to the previously reported dish names.
2. Players can carry a small amount of auxiliary seasonings as needed, but they must ensure that the dishes made on site are consistent with the names of the dishes reported. (Ordinary seasonings and staple food are provided by the school canteen)
3. Scoring guests taste the food and score it.
4. There are 30 points in this session, with dishes, tastes and shapes each accounting for 10.
5. The knockout stage will be adopted, and the players with the lowest score 10 will be scored according to the first stage.
The second link: knife competition
1. After elimination, the remaining players in each group will get two potatoes, which will be chopped for 30 minutes. (This session mainly examines the students' swordsmanship. )
2. Score the guests, with a total score of 10.
3. The elimination system is still adopted in this year, and the player with the lowest score 10 will be eliminated according to the score.
The third link: food competition
1. After this session, the last eight groups of players will be produced, and the host will read out the rankings in turn according to the scores of the first two sessions. Eight groups of players take the ingredients, the same main course and the same side dishes in turn according to the ranking (which can be adjusted as needed).
When the players cook, they must use the potatoes from the previous link.
4. The contestants get the ingredients for cooking for 30 minutes.
5. Scoring guests taste the food and score it.
6. This link has 50 points. Taste 30 points, dishes and difficulty each 10 points.
There are pork, vegetables, eggs, eggplant, cabbage, leeks, ribs and so on. )
The fourth link: I clean up my website.
1. Players return to their teams (where the first link is located) and clean the stove and floor. The recorder should record the completion speed of each team (who finished first).
2. The guest judges come forward to check and score.
3. Total score of this link 10.
Eight, players need to know
(1) Preliminary stage
1. When registering, you need to participate in the form of a team of 4~5 people, and more than two people need cooking experience.
2. The preliminary materials are provided by the canteen.
3. The time is 5 minutes, which needs to be completed within the specified time.
4. Players must clean the table after finishing the competition.
(2) Final stage
1. The utensils and ingredients needed for the final are provided by the catering service center. Players can also bring some side dishes and seasonings if necessary.
2. Each group will send a contestant to explain the process of making their own dishes and so on.
3. After each game, players will have a rest time of 15 minutes.
4. After the list of players is confirmed, personnel shall not be changed at will.
5. Players should arrive at the competition venue 15 minutes before the start of the competition and report to the registration office. Those who are late will be deemed to have given up their qualification automatically (except Yangzijin Campus, all other campuses have school buses to pick up and drop off the contestants).
6. The player must complete the task within the specified time, and the performance beyond the time is invalid.
7. During the competition, all players should abide by the rules of the competition, and those who make noise and make trouble will be regarded as zero.
8. On the day of the competition, please be prepared in advance. There will be a school bus to pick up the contestants in each campus.
Nine. personnel arrangement
1. The staff of this activity are members of the partnership management branch of each campus and all members of the life department of the student union of our school.
2. In the early stage of the initial test, the staff need to set up registration points in each campus and collect registration forms.
3. All staff members are required to wear certificates. During cooking or platter-making, players are not allowed to walk around at will, and the scene should be kept in order.
4. The judges in the preliminary stage are the school district management committee, the presidium of the student union and the ministerial group. The finalists are the director of the catering service center, the canteen managers of each campus, the nutrition teacher of the College of Tourism and Cuisine, and the Presidium of the Student Union. Popular Review is the representative of 26 universities.
5. During the competition, some chefs will evaluate the on-site orders and the cooking methods of the contestants in the final stage (10), which will also be used as additional points.
X. preliminary preparation
(A) the preliminary activities to promote and recruit contestants
(2) Preliminary stage:
1. The School Life Department shall notify all hospital members and report the list of hospitals.
2. The staff of each campus will collect the registration form and determine the number of applicants.
3. Borrowing venues, tables and chairs for competitions in each campus.
4. Banner preparation and poster posting.
(iii) Final stage
Catering service center:
1. Borrow a brigade to cook the laboratory and waiting room.
2. Contact the nutrition teacher of Tourism Cuisine College and inform the canteen manager and chef present.
3. Prepare 60 potatoes (2 for each team and 4 for standby) and seasonings such as oil, salt, sauce and vinegar (each group 1 piece, a total of 14).
4. The seven dishes in the third link are enough for 50 people to taste.
School Student Union Life Department:
1. Contact the campus management committees to call the team members.
2. Tell the contestants what they need to know in the competition.
3. Prepare a large exhibition board for the audience judges to use when posting tickets.
4. borrow stereo and microphone.
5. Make the registration form and player number plate.
6. Pull up the banner.
7. Make publicity exhibition boards and put them at the entrance of each campus canteen.
8. Determine the host and communicate well in advance.
9, field trip, check the equipment before the start of the game.
10. All staff should be present two hours in advance to sign in and arrange the venue (cleaning, hanging banners and balloons).
1 1 make a certificate.
XI。 Award settings
In this competition, each college team entered the finals through the preliminaries. A total of 1 teams won the first prize, 2 teams won the second prize, 3 teams won the third prize, and many awards such as Excellence, popularity, exquisiteness and creativity were also awarded.
Twelve. Scoring rules
There are four stages in this final, the first stage is 30 points, the second stage is 10 points, the third stage is 50 points, and the fourth stage is 10 points, with extra points (extra points for chef's inspection).
Contact person:
Wu Jingyan * * * * * * *
Jia Shicheng * * * * *
Attached score sheet
Attached registration form