#Planning# Introduction Dessert, as the favorite food of girls, has a unique appeal to girls. Do a good job in store marketing planning to promote the sales of dessert shops.

The following is a dessert shop marketing plan compiled by none, welcome to read!

Chapter 1 Dessert Shop Marketing Planning Plan 1. Product Strategy Product strategy mainly refers to renovating the color, taste, appearance, etc. of desserts.

It mainly studies new product development, product life cycle, brand strategy, etc., which is the basis of price strategy and promotion strategy.

Giving a product features can leave a deep impression on consumers.

1. Launch a new product every month, which can change the taste and mix, giving guests a refreshing feeling.

2. It can make the dessert container more attractive and unique.

Let customers become interested not only in the products but also in the unique style of the store.

2. Price strategy Price strategy mainly refers to the pricing of desserts, mainly considering cost, market, competition, etc. It mainly studies marketing tools such as pricing and price adjustment of desserts.

1. The price difference shall not exceed the cost of the product itself, and the price shall be adjusted appropriately according to the season of raw materials.

2. Launch a dessert every week at half price.

3. 15% off for one-time consumption of xx or more.

4. Purchase a membership card and enjoy 10% off on each product.

5. One-time consumption of xx yuan will give you a free card. Collect three cards to exchange for one xx.

3. Promotional strategy Promotional strategy mainly uses certain promotional methods to achieve the purpose of selling products and increasing sales. The forms of promotion include advertising, promotional activities, personal selling, word-of-mouth operations, etc. Through promotion, consumers can enter the market.

When it comes to the products consumed in the store, the intensity of promotion and whether the plan is appropriate can affect or control the popularity, image, sales volume of the product, and even the brand image of the dessert shop.

The specific operations are as follows: (1) Make your own in-store advertisements.

In-store advertising (POP advertising), which mainly includes store advertising, window displays, price lists placed on tables and posted on walls, etc.

When making in-store advertisements, you should pay attention to the following two points: 1. Choose the appropriate number of advertisements.

Too many in-store advertisements will destroy the inherent characteristics and atmosphere of the store, but will weaken the effect of advertising, so the focus should be on signature products and basic products.

2. Pay attention to the posting location.

Television stations, radio stations, newspapers and other mass media.

Before a cake shop decides to use media for advertising, it must carefully analyze the coverage of each media, the main audience, listeners, and their relationship with the company's market segments, find out their intersections, and create promotional effects.

(2) Utilization of street leaflets.

Distributing leaflets on the streets is a common promotional tool.

Because the investment cost is not high, many dessert shop owners use this promotion method. However, if the preliminary work is not done well, the results will usually be little. For this reason, the following points should be considered: 1. The content of the advertisement.

It is not easy to include too much, and it should be limited to key content as much as possible, such as store name, signature products, price, phone number, address, concise map, etc.

At the same time, the design should consider whether it has collection value from the perspective of the recipient, such as a leaflet with discount coupons or exchange for souvenirs, an official seal, and a specified validity period.

This helps customers develop a positive attitude towards the authenticity of the coupon.

2. Pay attention to the training of distribution employees. Don’t just give out to everyone, but target a certain customer group that is suitable for consumption.

3. Give gifts.

4. Traffic advertisements to attract mobile customers.

Part 2 Dessert Shop Marketing Planning Plan 1. Business Scope The business scope is Chinese and Western desserts.

Including ice cream, smoothie, shaved ice, sugar water, soup (dew), porridge, juice, flavored dairy products, pudding, herbal tea, turtle paste, etc.

2. Market Analysis The market around the school is actually very large, and the total volume of one cup per person is considerable even if the customer flow is large.

Moreover, young people now have great acceptance and demand for cold drinks and desserts.

3. Target Customers Some people think that girls like sweets more than boys, but this is actually a mistake.

In fact, there is no gender distinction in taste preferences, and many boys also like desserts.

In order to maintain a slim figure or lose weight, many girls often regard sweets as a scourge.

And now consumers are becoming more and more sensible.

Therefore, the tentative target customer is all students.

4. Products and Features The raw materials are professional and you can rest assured: the rise in temperature will bring hesitation and doubts to customers when purchasing desserts.

Establish cooperative relationships with regional suppliers of well-known brands of drinking water, dairy products and other raw materials, and mark them in ordering areas and various promotional materials.