"Baoying Lotus Root" is a pearl embedded in the ancient canal. The superior natural resources have given Baoying a good ecological environment for growing lotus roots. The legend of fragrant lotus roots has shaped the unique food culture of Baoying lotus roots. The one-stop export to earn foreign exchange has made lotus roots an important pillar of Baoying agriculture. Baoying - "the hometown of lotus root in China". The lotus leaves connecting the sky are infinitely green. The cultivation of lotus roots in Baoying can be traced back to the Tang Dynasty. Generations of hard-working farmers have made full use of the unique natural ecological resources of shallow wetlands, fertile soil, fresh air, and clear water to grow lotus roots and have been passed down as a traditional delicacy to this day. The spring breeze of reform and opening up gave birth to a number of lotus root processing enterprises. The planting and processing of Baoying lotus root has made a qualitative leap. The scale and efficiency have increased year by year. Processing enterprises, wholesale markets, and product brands have gradually developed in the market competition. At present, the planting scale has reached 150,000 acres, and there are 6 towns and villages with a contiguous area of ??more than 10,000 acres. A pattern of regional planting and intensive production of Baoying lotus root has been formed. The three-dimensional and efficient lotus root planting model, which mainly uses lotus roots, grows seeds after lotus roots, and raises fish in water, is promoting the further expansion of the planting scale. Build a strong chain and go to the market. A complete economic chain of lotus root industry came into being in Baobao, which can be called a model of agricultural industrialization. First, the leading enterprise group drives the development of the base. A processing enterprise group has been formed with Hexian, Sapphire, Debao, Wuqiongjiang and other groups as the core. Among them, Jiangsu Hexian Food Group has established an 80,000-acre base through orders and connected more than 10,000 farmers. In 2003, it achieved an output value of 6.65 100 million yuan, profits and taxes of more than 60 million yuan, and foreign exchange earnings of more than 20 million US dollars from exports. It was awarded the title of national key leading enterprise in agricultural industrialization. The second is to smooth the sales of lotus roots in the wholesale market and brokers. Three professional lotus root wholesale markets, Hexian, Shuisi and Suzhong, have been formed, 290 circulation service organizations have been developed, and more than 2,500 brokers are employed. The annual sales of Suzhong Wholesale Market exceeded 300 million yuan. Third, the role of Lotus Root Association is highlighted. The Jiangsu Lotus Root Association, established this year, coordinates and unifies quotations externally, prevents disorderly competition, maintains transaction order internally, and promotes industry self-discipline. It ensures the orderly development of the lotus root industry, enhances the international competitiveness of products, and strengthens Protection of lotus root industry. The brand fragrant lotus root floats in Japan. Baoying lotus root products account for 70% of the Japanese market share. Baoying Lotus Root is so impressive because of its quality. One is standardized production. There are 35,000 acres of pollution-free lotus root production areas recognized by the Provincial Pollution-free Agricultural Products Certification Committee, and 12,000 acres of organic lotus roots are constructed in accordance with organic food regulations, and the "pollution-free lotus root production technical regulations" are comprehensively promoted. The second is to introduce new products. On the basis of traditional salting, boiling and quick-freezing, and according to market demand, new products such as lotus root mixed vegetables, lotus root juice, lotus leaf tea, lotus root residue cake, and barbecue lotus root slices have been developed, which are sold well in Japan and South Korea and exported to the United States. The third is to make the brand known. "Hexian" brand preserved lotus root and "Qingxin" brand lotus root juice beverage were recognized as green foods by the National Green Food Development Center; "Yuzhihe" brand instant lotus root powder and "Qingxin" brand lotus root juice were recognized by the FDA. The lotus root industry brings prosperity to agriculture. Baoying produces nearly 300,000 tons of lotus roots annually, processes and exports 40,000 tons, and earns more than 35 million US dollars in foreign exchange. The county's lotus root industry has absorbed a large number of rural laborers, with 136,500 lotus root employees. In 2003, the per capita net income of farmers was From Lotus Root Industry up to 500 yuan. Baoying used lotus roots as a medium and held four China Baoying Lotus Root Festivals. In 2004, it agreed to utilize 1.1 billion yuan of foreign investment. The Lotus Root Festival has become an important platform to promote Baoying's economic development. In August 2004, "Baoying Lotus Root" won the title of National Protected Product of Origin. We hope that Baoying will continue to leverage its resource advantages, rely on technology, build a strong leader, and expand outward. With this "regional name card", it can confidently walk in the domestic and foreign markets.