Where to go for the Spring Festival shopping in Tianjin? A shopping spree will be held in Jinjie, Binjiang Road, Tianjin from 31th. This year's New Year Festival will last until the Chinese New Year. In the next few festivals, there will be various cultural tourism activities in Jinjie.
Activity time:
February 31th-February 9th
Venue:
Binjiang Road Pedestrian Street
Binjiang Road Commercial Street is one of the most prosperous commercial streets in Tianjin. It starts from Zhang Zizhong Road by the Haihe River and extends southwest to Nanjing Road, with a total length of 2,194 meters. It was built in two sections, including Zhang Zizhong Road to Dagu Road, which was built in 1886; The section from Dagu Road to Nanjing Road was built in 1911. In 1946, the two sections were merged and named Binjiang Road.
There are not only old brands such as Quanyechang, Zhongyuan Company, Daoxiang Village Food Store, Hendry Watch Store, Guangming Cinema and Dengyinglou Restaurant, but also some newly-built shopping malls (Binjiang Commercial Building and Geely Building). International shopping malls, etc.) and shops. Activity 1: Spring Shopping Month, National Happy Year
The Golden Street Happy Shopping Month was held, and well-known commercial enterprises and time-honored enterprises posted unified visual posters; Clothing, shoes, hats, sweets, cakes, tobacco, alcohol and tea in the new year's goods exhibition and sales area jointly carry out preferential activities, forming a fusion of formats and realizing comprehensive consumption. At the same time, there will be high-quality new year's goods with regional characteristics at home and abroad gathered in Jinjie, enriching the new year's goods market and satisfying the citizens' pursuit of a better life. This activity will run from February 31th, 2119 to October 31th, 2121. Activity 2: Happy New Year in Jinjie, Enjoy the Food Fair
Before the Spring Festival, catering enterprises with characteristics and quality in Jinjie will launch product display and reservation activities such as healthy consumption, fine food dinner, group meals and party meals. Jinjie Restaurant will simultaneously launch preferential promotion activities to realize the concept of healthy living. Activity 3: Folk Culture Festival, Golden Street Gathering
At that time, well-known calligraphers, painters, non-genetic inheritors and famous artists from Tianjin will come to the Golden Street New Year Special Zone to write Spring Festival couplets, draw New Year pictures, send blessings and perform intangible cultural performances on the spot, so as to create a happy and peaceful atmosphere for the Year of China. Activity 4: Sweep away the red envelope wall in Jinjie.
During the activity month, a New Year red envelope wall was set up in Jinjie. Every customer who comes to shop in Jinjie can get a chance to grab a red envelope by scanning the code with the shopping voucher, and forward the activity information to the social platform to get a red envelope with different amounts. Activity 5, e-commerce linkage, starting to buy new year's goods e
During the activity, the online and offline integration methods, such as paying by brushing face, selling cars automatically, unmanned new retail and other activities, are highlighted. 6, customs show new appearance and rejuvenate spring
According to the characteristics of Tianjin folk customs and the experience activities of traditional festivals and customs in China will be held from February 31, 2119 to February 9, 2121.
For example: Laba on Thursday, October 2nd, and Laba porridge cooking activity; On October 7 (Friday), in the twenty-third year of the twelfth lunar month, eating candied melons; On October 23rd (Thursday), on the 29th of the twelfth lunar month, steamed buns were held.
New Year's Eve on October 24th (Friday), reunion dinner; On October 25th (Saturday), New Year's Day, we will celebrate the New Year's Day.
On February 8th (Saturday), on the 15th day of the first month of the Lantern Festival, we will eat Yuanxiao.
On February 9th (Sunday), on the 16th day of the first month, there will be activities such as walking around a hundred diseases and enjoying flower lanterns. Activity 7: Golden Street Dragon Dance Club, jubilant and joyful year
On the first day of New Year's Day, the Golden Street parade was held with shocking dragon and lion dances. Ruishi pays New Year's greetings, and keeps peace with good luck; At the same time, this carnival will also organize the exhibition and sale of products of poverty alleviation enterprises in Heping District, so that customers can give their love and pass it on while buying new year's goods.