I don't know if you've noticed that Korean restaurants, which used to flourish in the streets and lanes, only a few really delicious things are still tenaciously surviving. These fried chicken burgers, cheese ribs shops and Korean hot pot franchisees have disappeared and completely declined.

I have to say that Korean restaurants used to be online celebrity milk tea shops. Many people deliberately lined up to eat sushi in twos and threes to form a table of instant noodles in a hot pot restaurant, or went to a small fresh instant noodle shop to watch the boss cook a pot of better-looking instant noodles in a copper hot pot, but the prices of these Korean restaurants were not cheap.

Why are these Korean restaurants closing down one by one? Is it because they can't compare with Japanese food? In fact, the catering industry is not a good business now, and there are various reasons for the rapid bankruptcy of Korean restaurants. One of the bigger reasons is that people don't like eating. The main reason why customers are not interested in Korean materials depends on the following aspects. Korean food

1. Korean films promote the popularity of Korean food

In fact, the most popular period of Korean food happened to be the promotion of Korean films, which made stores buy and sell. A large number of customers loved fried chicken with beer sprinkles, hot instant noodle hot pot restaurants, barbecues and dishes of exquisite sauerkraut, so Korean food flourished and gained a lot of popularity and reputation.

However, when the driving force of Korean TV series becomes weak, coupled with some inexplicable main reasons, Korean films gradually withdraw from our own TV sets, while Korean food is not promoted by Korean films, and customers will not think of eating Korean food, so with the curtain of Korean films falling, Korean food gradually loses many customers.

2. Korean cuisine is unchangeable

When it comes to Korean cuisine, everyone will only mention Korean miscellaneous sauce noodles, Korean cold noodles, Korean barbecues, instant noodles in hot pot restaurants, sauerkraut and chicken chops. These foods are unchangeable. Even if the sauerkraut on the table is no better, their taste is nothing more than super spicy. For most China customers, eating this flavor for a long time will be very boring.

However, compared with Chinese food and Japanese food, Korean food has not changed much. Even friends who don't watch TV dramas very much and just want to taste delicious food, after eating Korean food for a round, they find that Korean food has not changed, and they will give up the idea of eating all the time. At most, they will suddenly greedy and eat once.

3. Korean food is highly reproducible

If the dishes are unchangeable, but they are really delicious, and people around them can't make the taste, then Korean food is really likely to survive, but another defect of Korean food is that it is too easy to reproduce. Learn the seasoning of chicken chops. Anyone can make delicious fried chicken. The bottom material of Korean hot pot is Korean sauerkraut, plus cheese rice cake, which can be cooked at home.

Not to mention Korean barbecue, Korean Zhajiang Noodles, Korean cold noodles and other foods. Originally, charcoal barbecue has flourished in China, and miscellaneous sauce noodles and cold noodles have their own styles and tastes in the northeast of China, so they are not competitive in the market. As a result, Korean cuisine is basically not competitive with other cuisines.

judging from the above three points, it is doomed that Korean materials will continue to decline. The few Korean materials that survive today are nothing more than a number of factors. First, they are really delicious. Second, they have a good address and a large number of people. Third, they will continue to obey customers' tastes and change the status quo, so that they can survive.