Recently, I studied the popular video size.
Li Ziqi, who has over 1 million fans, Er Dou Ma, who has over 3 million fans, and some other numbers, found that they have the following characteristics:
1. Love life, and find a shooting point from life
Li Ziqi cooks ancient food, but she lives in the rural areas of Sichuan mountains, with many original plants and quaint rural utensils. In the video, she wears ancient costumes and walks around the beautiful scenery in the mountains.
Er Dou Ma filmed her two cats, and made up a plot by matching the cat's action expressions with Northeast dialect, which made people laugh every time. Her signature is, live a fairy tale.
it's true that one of these two people is now a fairy and the other a fairy tale.
Some people say that the world you photographed is actually the way you look at the world.
if they don't see or feel the beauty of life, how can they offer these beautiful videos to our audience?
If we observe life with our heart and love it, we will also see the beauty that others don't see, and then we can draw our own picture.
2. Shoot more plums than others.
In addition to filming the food-making process, we also add the process of picking food raw materials, vegetables and flowers, and there are also traditional handicrafts such as making furniture and thousand-layer shoes. In fact, she promoted the single form of food to a lifestyle. What urbanites like to see is not only the food she cooked, but also her lifestyle of enjoying herself and living in seclusion.
The reason why Er Dou Ma has more than 3 million fans is that she adds storylines to many pet videos. Every video is a short story, and the cat even adds a language dialogue. Who doesn't like watching stories? Besides, it's played by two lovely cats!
I guess they didn't know that they would be so popular at first, but they just did more and learned more when they felt better, and they surpassed most people in life.
Try a little more and do a little more, and your advantage may be the part you do more.
3. Be yourself
I don't know if you've noticed, but most of the self-media that is done well is done by individuals or small teams, and it's hard for big companies to do it well.
To put it bluntly, self-media has a personal personality, and the self-media operation of large companies is bound by one's hands and feet, making it difficult to show its unique side as a position.
There is a Tik Tok named Tiedou in Yantai, which filmed a lot of his parents' daily life about his daughter's estrangement, and attracted a lot of fans. I watched several videos of him myself and paid attention to them, which was quite interesting.
In fact, everyone has his own remarkable personality, hobbies, unique stories and life. If you look hard, you will find it.
Because of Li Ziqi, there is a wave of photographing ancient cuisine on the Internet, which is quite good. These people who used to live in the countryside and mountains can finally find their own advantages!
4 Enlarge the unique advantages
In fact, Li Ziqi can also shoot cats, but Er Dou Ma can't cook delicious food!
But their videos are focused, thus forming their own unique style.
we must find our own unique advantages, constantly enlarge this one, and make this your unique logo.
instead of wanting everything, it becomes a public face and is buried in the crowd.
whether you admit it or not, life is becoming more and more diverse now, especially in the future. We should be glad that the times are getting better and better and more inclusive. I believe that all kinds of values can find their own way of life in the future.
We can also stretch ourselves and live our own personality.
Life is about living what you want!