There are many kinds of government activities, such as meetings, inspections and public welfare. City image promotion activities must be an important part of government work. Generally speaking, there are many online publicity and offline activities, such as cultural exhibitions, food festivals and light shows. In the early stage, general online publicity was popularized, offline activities were carried out in the middle stage, and the network ended in the later stage. It is used to enhance the overall image of the city, increase urban topics and promote local economic consumption.

Another kind of city image activities, such as Arbor Day and Respect for the Elderly Month, focus on offline and have strong public welfare. Finally, there are many pure network promotion activities, such as "City Star Selection", "Top Ten Network Celebrities Punching Places Selection", "Top Ten Honest Enterprises Voting Selection", "The Most Beautiful Campus Selection", "The Most Beautiful Village Selection", "The Most Beautiful Highway Selection" and so on. How to plan a high-quality city image promotion activity needs to pay attention to the following points:

1, clear theme

First of all, it is clear which department holds what kind of activities, whether online or offline, or a combination of online and offline. For example, the "City Star Network Selection" launched by the Information Office is sponsored by the Information Office and the activity is the City Star Selection. Avoid ambiguous topics such as "network selection stresses civilization and creates new styles", and it is not clear whether the subject is "things" or "people".

2. Far-reaching ideas

Every activity has its own ideas, especially government activities. For example, the "most beautiful village selection" jointly conducted by the National Development and Reform Commission/Housing and Construction Bureau and the Internet Office is not far-reaching enough if it only shows the beauty of new rural construction. Actively shape the rural landscape with beautiful planning and layout, clean environment and civilized rural customs, fully mobilize the enthusiasm of all units and social sectors in the county to participate in supporting rural revitalization work, create a good atmosphere for everyone to participate in rural revitalization work, and enhance the concept of the whole activity a lot, which is easier to be recognized by leaders.

3. This platform is reliable

Activities such as government affairs generally spread widely and have a large amount of data. The general voting platform carries such a large amount of activity that it is easy to get stuck and even the server crashes. Use BGP line and Alibaba Cloud CDN to speed up the selection of the first prize, ensure the smooth progress of the event, and support various voting methods such as graphic, audio and video, massive free templates and exclusive customer service, so as to ensure the perfect progress of the event.