Secondlink provides a one-stop seo promotion solution for enterprises. Its core business includes Baidu's website promotion, enterprise site group promotion, Baijiahao operation, enterprise website construction, baidu promotion and Baidu's bidding hosting, 360 promotion, WeChat public platform promotion, Alibaba's operation hosting, whole network marketing promotion, search and search website promotion, enterprise soft text promotion, Baijiahao generation operation, love procurement generation operation, short video matrix generation operation, Baidu smart applet matrix promotion and so on. It is an important job for enterprises to choose the right channel for network promotion because of its unique logic and operation method. Background: 10 integrated solution providers focusing on enterprise internet marketing are all in contact with enterprise customers. Therefore, the answer is how enterprises do network promotion. Bosses with industrial products or enterprise network promotion discussions can talk to us and welcome cooperation. Let's analyze each platform separately, so that we can make a good choice: Internet traffic is scattered by major platforms, and what we have to do is to lay out the whole network marketing to get more customers. Enterprises can do network promotion from four traffic channels. The first is search engine traffic, the second is e-commerce traffic, the third is WeChat private domain traffic, and the fourth is short video traffic. If we want accurate traffic, we must do it around industry keyword ranking. Search engine platforms are Baidu and 360, and we do it around keyword ranking. Take Baidu as an example, there are Baidu products such as bidding, official website optimization, love purchasing, hyphenation screen, top 100 brands, Baidu smart applet and Baidu Know. If it is a small trading company, Baidu bidding is not recommended. Like some powerful manufacturers, Baidu bidding is the first choice. Just like official website's optimization, it is too difficult to get the theme on the new website, which is basically impossible. If it is an old website, you can find a third-party company as the subject. It is suggested that the company can set up a group of stations to automatically update and rank long tail words. Nowadays, the website is very effective in making long tail words, and there is little competition. Love shopping If your keywords are concentrated and your traffic is concentrated, then it is not recommended. Love purchasing is more suitable for industries with many kinds of products, many keywords and scattered traffic, and the effect will be good. Wanci dam screen is basically a regional word. If the keywords of your industry search products are mostly region+product, then it is recommended to be a screen. Baijiahao, good-looking videos, etc. If the employees of the company do well, it is cost-effective. Because there is no platform fee, it takes time to do it. In addition, the authenticated Baijiahao can rank keywords on the designated mobile terminal, which is very stable once it is completed. Another hundred brands can apply for original pictures and videos, so that we can send articles and videos indefinitely. Baidu smart applets are currently well included and ranked, mainly for mobile phone Baidu app. In the early days, a small program had 10 daily items and 100 weekly items, which was equivalent to 10 articles contained in the package every day. It takes two weeks for weekly entries to break out. Baidu smart applet can publish articles indefinitely every day, and it can automatically publish articles every day through software. These customers find us by searching for keywords, and the traffic is very accurate. 360 also has competitive bidding and strong business, and there are many promotion forms. The problem is similar to Baidu, and the 360 traffic in some industries is ok. Certainly not as much as Baidu. E-commerce platforms include 1688 and Taobao, and we also do it around keyword ranking. 1688 platform industrial products are basically suitable, and Taobao is suitable for some products with high unit price such as large machinery. On the platform of 1688, what we need to do is ranking, comprehensive ranking, finding a factory ranking and so on. Because our industry customers search for suppliers, they basically take the initiative to search and search through search keywords. As long as we are in front, there will be traffic. This requires us to become a king, promote paid keywords and rank naturally. 1688 is a natural ranking. Many factories can't do online transactions, but only by guiding customers and planting grass. Let the number of treasures in the town store increase, make the keyword ranking better, and make the new lighthouse star higher. Everything is a rule. Industrial products do 1688, many times you can't do activities because there are customers and agents offline, for fear of affecting them. Many industrial factories do 1688, and powerful businesses are not necessary. Most industries and factories are not suitable for this powerful business. In addition to 1688 and Taobao, some industries can test on platforms such as JD.COM and Pinduoduo, such as environmental testing instruments such as constant temperature and humidity boxes. The WeChat platform is the official WeChat account, WeChat applet and video number. We rank by keywords. At present, the traffic of WeChat search is very large, and not many people do it. You can search keywords to see the daily search index of your industry. If the search index of keywords is relatively large, we can carry out layout search for promotion. The official account matrix of WeChat should be well understood. The company can register 50 official WeChat accounts, which are free of charge, and then use software to automatically generate original articles, publish them in batches, and make them included. The promotion of applet matrix is to make a batch of WeChat applets. First of all, the name of the applet can be used as an index keyword. In addition, the flow of small programs is also very large. We can automatically publish small programs through software, and these small programs will also be searched and included. There is no limit to publishing WeChat applets every day, which is different from sending 8 articles every day by WeChat official account. The name of the official account of WeChat is Ba Ping. We registered a number of official WeChat accounts, and then registered the keywords with indexes in our industry. As long as we do, the keyword ranking is very high and the ranking is very stable. Our client hastily registered a batch of keywords with indexes, but did nothing. The official account of WeChat has naturally increased by hundreds of thousands. Video number control screen, making original videos in batches, then modifying the titles of videos in batches with software, setting different keywords for each title, and then uploading automatically with video number batch uploading software, thus realizing video number control screen. Short video platforms are Tik Tok, Aika Auto, Little Red Book and Video Number. Now they are also battlefields of enterprises, and there will be a lot of traffic. Enterprises do Tik Tok, one is to do keyword ranking in Tik Tok search, the other is to do traffic recommendation, and the last one is to do paid promotion in Tik Tok, such as Tik Tok bidding and Tik Tok information flow. When customers search for keywords in Tik Tok, our account is short-sighted, so they will leave a message or consult products privately, or pay attention to our account so that he can swipe it next time. The short video of our operation and maintenance account is in place, including positioning, description, introduction, keywords and so on. , so there will be traffic recommended to potential customers. These customers may have seen relevant videos and liked them, or searched for related keywords, or paid attention to many accounts of the same type. They may all be our potential customers and have the opportunity to get an inquiry. After years of system research and development and experience accumulation in the short video industry, through AI big data artificial intelligence technology, we have developed an enterprise short video converged media industry solution with five functions as the core, such as enterprise operation, matrix boost, AI intelligent assistant, AI intelligent operation and energy charging station, which fundamentally solved the problems of exposure, customer acquisition and traffic in short video acquisition for enterprises. Four core functions: 1. Enterprise operating system operating Enterprise realizes a background operation of all platform accounts. 2. Matrix boosting industry vertical account matrix boosting multi-account, multi-ranking and multi-flow. 3.AI intelligent assistant solves the problem of video material, video production and video release in one stop. 4.AI intelligent operation AI intelligent technology realizes automatic and precise operation of platform accounts. Tik Tok today is Baidu ten years ago. You didn't catch up then, and now your chance is here! There are also some active marketing network promotion, such as sending emails to potential customers, paying attention to potential customers' Tik Tok numbers for private chat, collecting potential customers' phones for telemarketing and SMS marketing. These are commonly used forms of network promotion. If you want to enlarge traffic channels, you can do matrix promotion, such as Baijiahao matrix, Zhihu matrix, idle fish point group matrix, Baidu love purchase matrix, bidding account matrix, station group projection screen, WeChat official account matrix, WeChat applet matrix, short video matrix, etc. If we promote these matrices, we need some tools and software for batch management, and we need to automatically produce a lot of original content. For example, hundreds of thousands of original articles and thousands of original videos can be generated in a short time. These contents can be generated in batches through software and tools, and then automatically published to major websites and uploaded to major short video platforms in batches, laying a large number of keywords in our industry and promoting them on all platforms, so that we can get more accurate traffic. If you want to know more about the promotion of these matrices, you can leave me a message or a private message. -Please ignore the following. Let's just say that most products are selling well in Tik Tok at present, and most of them are low-priced products. For high-priced products such as high-end furniture, home improvement design, garage name, medical beauty and cosmetic surgery, if we want to make good use of the product window, we usually put a virtual drainage product with lower unit price first, guide fans to buy it first, and then further guide them to convert to regular-priced products after gaining initial trust. This move is the same as the pre-sale, and the purpose is to lock the intention. 3) product operation: the rapid development of Tik Tok is inseparable from its own characteristics of heavy operation. In the early days, he was famous for sponsoring China Hip Hop and Happy Camp, and gained great popularity in 20 19 for sponsoring the Spring Festival Evening. In addition, Tik Tok has accelerated the traffic accumulation of Tik Tok by setting special challenges and hot lists. Before users spread, on the one hand, Tik Tok provides users with high-quality short videos that they are interested in through a unique algorithm mechanism, and through gradual stimulation, users spontaneously spread high-quality short video content that they are interested in through social channels. At the same time, according to the social needs of users, users can create common social topics in their circles by sharing, so that the sharers are at the center of the topic and generate effective psychological incentives. Video number is stronger than private domain, and vibrato is stronger than public domain. After separating the users from the creators, the commercial battle report of Extreme Fox seems to be a watershed, which puts the advertising value of the video number in the spotlight. Obviously, the biggest change and incremental space of this nuclear weapon actually appears in the middle of Tik Tok system or automatic acceleration system. However, when Tik Tok's traffic ecology is gradually emerging, many people have fallen into greater confusion. This puzzle is whether Tik Tok e-commerce should do this. Is it worth doing? How to understand Tik Tok's e-commerce from the most essential point of view? 10, the video should be as real as possible, and the display information should be considered when shooting video on the mobile phone, not the size of the mobile phone. Tik Tok encourages the live-action version to go abroad, which contributes to the total flow of the content. Although Tik Tok will never die as a community, the pattern is basically fixed. If Tik Tok wants to become a society or a community, he must have the courage to break the existing framework and system and take huge risks. Therefore, Tik Tok is unlikely to develop into a video interactive community. Therefore, on the one hand, the positioning of enterprise Tik Tok should consider the needs of fans and attract as many target users as possible with high-quality content, on the other hand, it should be positioned in combination with its own brand label and brand tonality. Generally speaking, in the future, "experience and efficiency" will still be a "hard injury" in the boss's mouth, but it is very difficult to implement. But I believe that the power of market economy can always push business activities to a more efficient real world with the "invisible hand". Just like I only watch 65,438+0 hours of "I want to dance on the ceiling" in Tik Tok every day, ByteDance can earn 200 billion yuan, and I believe we will all have a bright future. Based on the closed loop from Tik Tok to Tmall, STOM connects the business links of "content" and "traffic", realizing the strong content planting of the brand at the content end and amplifying the content traffic at the traffic end, realizing the effective content construction of the brand and the integrated growth of quality and efficiency, and transforming the full link ROI from Tik Tok to Tmall. What is Tik Tok information flow advertisement? Tik Tok information flow advertisement is an advertisement "brushed" on the "recommendation" page, which will appear irregularly when the user slides down to watch the video. They are not shoddy. On the contrary, due to Tik Tok's censorship mechanism, most of these videos are well-made and creative, and will not cause much interference to the user experience. The main display methods of Tik Tok information flow advertisements are: forms, official WeChat accounts, card coupons, telephone calls, maps and APP downloads. If the user is interested in the product, it is convenient to have a deep understanding of it. In the early days of Tik Tok advertising, Qinggua Media began to open accounts for customers and put advertisements in Tik Tok. At present, Qinggua Media has provided advertising services for a large number of customers. At the same time, Qinggua Media has an advertising creative production team, a video shooting team and an advertising optimization team, which can provide advertisers with complete advertising optimization services, save advertisers' workload and bring better advertising effects. For Tik Tok, which is eager to change, hot search is becoming an important tool to convert traffic. It is worth noting that Tik Tok is also vigorously establishing and perfecting its own entertainment marketing team, and hot search is a powerful tool in the entertainment marketing toolbox. The reason is that Tik Tok's video duration is too short, and users brush Tik Tok with an entertaining attitude. In this case, if the user wants to make a purchase intention and place an order, the content of the video is extremely demanding. In terms of product functions, I am surprised that video can definitely promote "video HD without advertisements" at present, but this "pain point" is obviously wrong. Short video advertisements are not attached to the title like video websites, but mixed in the feed stream according to a certain proportion, which has little impact on the user experience. The advertisements of Tik Tok and Aika cars are within the acceptable range. I am surprised that video can't attract users to transfer to it from this point.