As the saying goes:? The business world is like a battlefield. ? This describes the fierce and cruel market competition. It is not easy to survive for decades in the fierce market competition; It is rare to live for hundreds of years.

Known as? China is the first to eat? Quanjude is a lucky century-old brand.

Many people don't know that the founder of Quanjude was a chicken and duck dealer in the late Qing Dynasty. His name is Yang.

Yang is a native of Yangjiazhai Village, Xuzhuang Township, jizhou city City, Hebei Province, and was born in 1822. When Yang was a child, his family was very poor. In order to make a living, he came to a strange capital, hoping to find a way out.

After Yang arrived in Beijing, he first worked as a chicken and duck dealer in a meat market street outside Qianmen. Yang hasn't read any books, but he seems to have a natural specialty in business. It didn't take long for him to make the business of buying and selling chickens and ducks clear, and the business became more and more prosperous and made a lot of money.

Yang is a peasant, and he usually scrimps and saves. He won't spend any money he shouldn't. Therefore, after several years of chicken and duck business, Yang has accumulated a lot of funds and has a foundation for further development.

Smart businessmen never stop at petty profits, but look for opportunities to become bigger and stronger. Yang has been in the chicken and duck business for several years, and he intends to change careers. He usually pays attention to the shops around him.

Yang goes to the meat market street outside Qianmen every day to set up a stall to sell chickens and ducks. He'll pass a place called. Dejuquan? Our shop. This shop is run by a Shanxi man and mainly sells all kinds of dried fruits and vegetables. The signboard is eye-catching and well located, but the business is very deserted because of the poor management of the boss.

After a while, I came to Tongzhi for three years. Dejuquan? Our boss can't hold on any longer and wants to sell the shop. After Yang knew it, he immediately found the boss in Shanxi and took out all his savings for many years. Dejuquan? Buy it at the store.

This year, Yang was 42 years old. Just over 30 years old, he finally has his own shop.

Yang intends to use this store to do roast duck business. What does he think? Dejuquan? My name is not very good, I plan to take a new name. What's your name? Yang has no culture, so he asked a nearby Mr. Feng Shui to help him make up his mind. After seeing the shop, Mr. Feng Shui thought it was very good, but he just wanted to? Dejuquan? The three words are reversed and become? Quanjude? In order to get rid of previous bad luck.

Mr. Feng Shui's words made Yang very happy. ? Quanjude? , is it? Jude? Meaning, in line with the original intention of business people, but also let everyone see that you pay attention to virtue in business. Besides,? Quanjude? Yang's name contains three words and one word? All of them? Conducive to long-term business. So, Yang invited a scholar Qian Zilong to write? Quanjude? Three words, made into a gold signboard and hung at the door of the store.

do you want to see it ? Quanjude? Signboard, will you find it? De? Words? Heart? A horizontal line is missing from the top of the word. Some people say that this is because when Qian Zilong helped Yang write, he drank two more glasses of wine and forgot to write that line, which has been passed down to this day. Some people say, is it? De? The strokes of Chinese characters are 15 strokes. At that time, Yang hired 13 guys, and there were 14 people under him. Will. De? Write one line less, representing 14 people, Qi Xin, and attaching importance to business ethics.

In fact, the real reason is simple. From the perspective of calligraphy, Germany? There may or may not be a horizontal line, which was written by Zheng Banqiao, a painter and calligrapher in Qing Dynasty and one of the Eight Eccentrics in Yangzhou? De? Words, that is, some with horizontal, some without horizontal.

Anyway, Yang is? Quanjude? Opened for business. Yang is very clear. Quanjude? If you want to succeed in business, you must hire a good cook. Yang often goes to various roast duck restaurants to find the chef and the secret of cooking roast duck.

Where there is a will, there is a way. After a while, Yang found a master named Sun in Jinhua Pavilion. He came out of the royal kitchen and was especially good at making roast duck. Yang tried his best to get close to Sun, playing chess and drinking with him, and the relationship became closer and closer. At this moment, Yang explained his purpose and invited him sincerely? Quanjude? Go to work.

Master Sun felt Yang's sincerity and came? Quanjude? . Will Master Sun? Quanjude? The original oven was transformed into a palace-like hanging oven, and the production process of roast duck was improved, which made the roast duck beautiful in appearance, bright in color, crispy and tender in skin, crispy and delicious, and was deeply loved by customers. Slowly? Quanjude? Roast duck has become a signature food in Beijing, and its reputation is getting louder and louder. China is the first to eat? , but also selected many times? State banquet? .

What about now? Quanjude? The Group has set up branches in many places all over the country, and there are more than 70 Quanjude brand member enterprises with tens of thousands of employees, and the brand value has exceeded 654.38+000 billion yuan.