In order to ensure that things or work are carried out in an orderly and powerful way, it is essential to make a plan in advance, and the content and form of the plan should be carried out around the theme, so as to finally achieve the expected effect and significance. How should we make a plan? The following is the template of the planning scheme for the opening marketing activities that I have compiled for you. Welcome to read and collect. Template 1

1. Preface

During the exploration and development of food culture for thousands of years, the hard-working people in China have gradually formed different styles of Guangdong, Shandong, Hunan and Sichuan cuisines and local snacks. Sichuan cuisine is the largest cuisine in southern China, with a long history and wide influence. It is an important part of China's food culture. Traditional Sichuan cuisine is famous at home and abroad for its salty, fresh, crisp and tender taste, unique flavor and fine production. Today's catering industry, the development trend can be summarized as: the development is very rapid, the scale is expanding, and the market is booming. However, prosperity at the same time means intensified competition. Every day, some restaurants fall down, and more restaurants stand up. However, there are always a few restaurants that gain a foothold in the big waves and continue to grow and develop.

second, market/enterprise analysis

there is fierce competition in the catering market in Sichuan, and there are many hotels and restaurants that are produced by themselves. To be successful, a hotel must have the following basic conditions:

First, it has its own characteristics;

second, comprehensive (quality) management;

third, sufficient market operating funds;

fourth, innovation, constantly bring forth the old and bring forth the new.

these conditions are indispensable, otherwise, it will be like a flash in the pan. This is also the reason why many hotels and restaurants have opened their doors and quickly disappeared. The company needs to display its talents in the catering industry through its own reproduction, management output and brand output, and at the same time, it must continuously accumulate strong management, technology and capital.

Third, marketing planning

The purpose of catering service is to satisfy customers, and only when customers are satisfied can hotels make profits; To do a good job of quality service, it is inseparable from the efforts of employees within the enterprise; The success of internal staff marketing is based on comprehensive (quality) management, effective incentive mechanism and good corporate culture atmosphere. During the opening ceremony, we take this opportunity to combine customer satisfaction marketing, internal staff marketing and cultural marketing as the focus of this celebration.

1. The purpose of this celebration is to increase the brand influence of the restaurant and enhance its popularity and reputation; Enhance the image of the restaurant and increase its competitiveness; Strengthen the loyalty and centripetal force of employees; Improve the service awareness and work enthusiasm of all staff; Show the cultural details and further enhance the culture of the restaurant; Improve restaurant sales and increase profits; Lay a good foundation for long-term development.

second, the celebration time: December 13th to 22nd, 2xx, 1 days in total. Christmas planning can be done together with the celebration to eliminate the date gap. )

3. Location: Liu's Fish Restaurant in Chengdu.

4. Participants: all employees of the restaurant, customers who come to eat, etc.

v. marketing theme: customer satisfaction, employee satisfaction, management improvement and cultural innovation.

IV. Specific plan planning

I. SP plan

1. "Smile service". During the celebration, all employees will serve with a smile and be meticulous and patient, so that customers can come on impulse and return with satisfaction, and improve their perceived consumption value. The plan is as follows: before December 12, each store will hold a mobilization meeting; From 13th to 22nd, a "service contest" was held among waiters, and a special page was set up in the lobby, and the "star with the best service of the day" was awarded every day, and material prizes were given.

2. Special price. (1) a special dish is launched every day, and the sample is not repeated every day. (2) Add some dishes with the dishes ordered by customers. If the consumption is full in 1 yuan, add 2 cold dishes; Full 2 yuan plus 4 dishes of cold dishes, etc. (3) Discount, which is a magic weapon to rapidly increase sales. It is suggested to appropriately discount to stimulate consumption.

3. Gifts and lucky draw. There are plans to distribute the company's anniversary souvenirs and small gifts to enhance the sense of closeness with guests and expand the publicity. The company's unified printing of some anniversary souvenirs requires small, practical, beautiful and generous, such as signature pens, balloons, lighters, hats, etc., which are distributed according to the table. Lucky Draw Scheme: Theme-"Fish Banquet, Grand Prize, Visit Weishan Lake" All customers who spend more than 15 yuan on that day during the celebration from 13th to 22nd can participate. Each store has two first prizes for "One-day Tour of Weishan Lake", which is organized by the company in a unified way, and the winning customers' accommodation and accommodation are completely free; 11 second prizes, 1 red envelope for the celebration of the prize shop, and cash 1 yuan; 1 third prizes, 1 red envelope for the celebration of the store, and 5 yuan in cash.

second, internal marketing scheme

internal marketing is a management strategy, the core of which is to develop employees' customer awareness, and to market internal employees before pushing products and services to the external market. This requires two-way communication between employees, employees and enterprises, * * * to enjoy information, and to use effective incentives.

1. Strengthen warmth management within all employees, and require each employee to treat other employees as their own customers and serve them like customers. And in the future work, the internal staff marketing will be fixed.

2. essay contest. Internal staff essay: "My Choice-XXX Fish Restaurant"

Requirements:

1. The subject matter revolves around what happened in Weishan Lake Fish Restaurant, which can be work experience, feelings, opinions, messages, etc.

2. The genre is not limited. Prose, essays, narratives, argumentative essays and poems are all acceptable.

3. The deadline is December 2th. I hope all the staff will contribute actively. One first prize will be awarded in this essay activity, and the prize will be 2 yuan; 2 second prize, bonus 1 yuan; Five third prizes, 5 yuan. And focus on the exhibition.

4. Cost-saving competition. Through a series of activities, re-educate internal employees and improve their enthusiasm.

3. Product marketing plan

1. While promoting traditional catering, we will promote couples' packages, business packages, family packages and filial piety packages. For example, 18 yuan, 28 yuan, 38 yuan, 48 yuan and other packages can be launched for couples.

2. Green family dinner. With the improvement of living standards, people's diet is not only to solve the problem of food and clothing, but also to eat "green" and "healthy". The introduction of green family banquet will undoubtedly be favored by consumers. In the use of raw materials, promote fresh green food; Cooking methods are combined with modern people's consumption fashion to make dishes flavor and nutritious; In the menu of family banquet, we should pay attention to the nutritional collocation of dishes and balance the diet to meet people's health requirements. It is strongly recommended that the kitchen department launch.

3. Autumn and winter are good times for nourishing, so it is suggested to introduce high-grade nutritious and nourishing dishes.

iv. Cultural marketing plan

1. Take the opportunity of celebrating the 11th anniversary of the store to publicize the company's corporate culture to consumers and enhance the company's influence among target consumers. The plan is as follows: during the celebration from 13th to 22nd, a large-scale publicity board will be set up, on which the company's spiritual slogan, pictures of Weishan Lake scenery, the production process of fish feast, pictures of branches, messages from employees of the company, etc. will be posted, so that customers can take "eating" as a kind of enjoyment and forget to return.

2. The atmosphere of the store, including lighting, acoustics, posters, POP, etc.

v. advertising marketing scheme

in the modern society with developed information, the media is undoubtedly the media that attracts the public's attention. According to the characteristics of different media with different media audiences, hotels should make their own market positioning and target customers positioning reasonably, and choose media to place advertisements reasonably, and should not unilaterally pursue coverage, resulting in the waste of advertisements.

As for the company's celebration, the general choice of media is about 1,5 yuan for Qilu Evening News and about 6 yuan for Jinan Times. TV can advertise for 5 seconds and 15 seconds, and secondly, it can be publicized on the Internet (with preferential fees). Combine hard advertising with soft advertising, and apply both hard and soft advertising to achieve better results. The specific release can be: two days before the celebration, one on the 13th and one on the 18th. Use media integration to achieve small input and large output.

V. Site layout for the celebration

1. Media used: hydrogen balloons, banners, company mascots, large posters, leaflets, display boards, POP (all kinds of posters), hostesses, souvenirs, etc.

2. Hotel appearance during the celebration: hydrogen balloons are fluttering in the air with banners; The mascot waves to you warmly; Outside the building, large banners were displayed to remind the target and preferential items of the 11th anniversary celebration, as well as banners to congratulate the supplier; Set a high-precision ink-jet shop celebration notice board at the entrance; Miss Etiquette issues company anniversary souvenirs; The whole presents a jubilant atmosphere. Create a simple and tasteful holiday atmosphere, and consumers will be attracted by this atmosphere as soon as they pass by the door.

third, the landscape in the store: the waiters are dressed neatly, smiling and enthusiastic; The front desk service is meticulous and patient; The ground light can be used as a guide; The tables and chairs are spotless; Various promotional materials of the company are easy to read; The lights are bright and soft; Music is like high mountains and flowing water; Green bonsai is pleasing to the eye; Customers can enjoy first-class service and all-round sensory enjoyment of sight, hearing, touch and smell from the moment they enter the store. After eating, you can also participate in the lucky draw and give souvenirs. Let customers enjoy the first-class service of XXX fish restaurant from beginning to end, leaving a good memory.

VI. Cost budget

Hydrogen balloon 15 yuan souvenir 1 yuan banner 2 yuan promotional materials poster 5 yuan Weishan Lake one-day tour 22 yuan internal competition 165 yuan advertising cost 1 yuan, a total of 171 yuan

VII. Effect analysis

First, publicity, five-store joint store celebration, grand momentum, so that consumers have a strong sense of memory, causing good word-of-mouth publicity.

second, the appearance inside and outside the store is full of human feelings and thoughtful service, which can enhance the loyalty of the target consumers.

Third, through service competition, essay competition and cost-saving competition, we can greatly enhance the sense of belonging and centripetal force of our employees and improve their work enthusiasm.

fourth, increase the company's turnover through promotion.

5. This activity is large in scale and relatively low in cost, which can achieve twice the result with half the effort and form a big sensation effect. Opening marketing activity planning scheme template 2

I. Event theme

Opening ceremony of XX Hotel

II. Event time

June, 2xx

III. Event location

Nanyang Institute of Technology, Faculty of Law, Room 1#117 (to be determined)

IV. Activity background

how to maximize the cognitive influence of "XX Hotel", turn the "potential energy" created by the brand into the driving force in the same industry in Nanyang, and use the opportunity of this opening ceremony to expand the visibility of the hotel and increase its reputation, so as to give yourself a good start, is the core problem to be solved in the opening of the new store.

V. Moderator:

VI. Participants:

1. Board members and all staff of the hotel.

2. Relevant personnel of major media in Nanyang.

3. Relevant leaders of Nanyang City and Wancheng District.

4. Other relevant business partners.

VII. Planning ideas:

1. Carefully create the activity atmosphere at the opening ceremony site, which will have a strong visual impact on the target audience and improve the audience's cognition and memory of the bank.

2. Intensify advertising integration and publicity to enhance communication effect and social influence.

3. The opening ceremony site strives to be atmospheric, fashionable and active, and strives to render the festive atmosphere of the opening ceremony.

VIII. Purpose and significance of the event

Officially announced the opening of the hotel, which attracted the attention of peers in Nanyang market, target consumers and media friends;

Let the target customers in Nanyang market and potential users of competitors further fully understand the unique services provided, create a strong desire for experience, further strengthen interaction and communication with Nanyang media, and create a good public opinion environment for sales and promotion in regional markets; With the opening opportunity, we will establish a benign relationship with relevant government departments and partners in Nanyang market, paving the way for subsequent market operation and promotion. Let people have a preliminary understanding of XX Hotel. Participants: city and county leaders, company leaders, outside friends and relevant media.

IX. On-site layout: including off-site layout and on-site layout:

1. Set up two welcoming guests on both sides of the gate of the hotel (1#117), and arrange them appropriately with balloons and other supplies.

2. A banner is hung along the front door of the hotel, which reads: Opening Ceremony of XX Hotel;

3. Set up a reception desk in the lobby of the hotel (No.1 # 117), with a guest, next to a famous etiquette lady wearing a festive cheongsam (depending on the situation), to guide the guests to sign in and wear VIP flowers at the event site, and to guide the guests to enter and cooperate with the ceremony at the beginning of the ceremony;

4. The name of the on-site etiquette service personnel, who is responsible for maintaining the on-site order and pouring tea for the guests.

5. A pair of outdoor remote stereos are placed on both sides of the podium, and festive music will be played during the start of the activity, and the speeches of the host and related leading guests will be amplified.

X. Personnel arrangement for related celebrations:

XI. Implementation process of the opening ceremony

Hotel staff arrived at the site at 1: on XX, XX, XX, and security personnel formally provided security for the site.

XII. Process of celebration activities:

At xx: , all preparations are ready, and festive music is played;

at xx: , the hostesses welcome guests (wear VIP flowers, ask leaders to sign and guide relevant leaders and guests to the rest area);

at xx: , the host introduced relevant activities and invited relevant leaders and guests to take their seats in front of the rostrum;

at XX: , the host announced the official start of the ceremony of XX Hotel and introduced the leaders and guests present.

XX: Item 1: Fire off firecrackers (download firecrackers music instead)

XX: Item 2: Invite relevant leaders of Nanyang City to speak; (Play music when coming on stage, and light music when speaking)

XX: Item 3: Invite the leaders of Wancheng District to give a congratulatory message: (Play music when coming on stage, and light music when speaking)

XX: Item 4: The chairman or general manager of the hotel makes a statement and introduces the company; (Play music when you go on stage and light music when you speak)

XX: Fifth.