What's so special about Sam Supermarket

What's so special about Sam Supermarket? Sam Member Store is a brand owned by Wal-Mart, and it is a high-end membership store with nearly 8 stores around the world, which can provide consumers with diversified products and services. What's so special about supermarkets in Sam? What's so special about supermarkets in Sam? 1

There's a supermarket, and you can't even get in without a 26 yuan first.

That's right, it's a large chain member warehouse supermarket: Sam.

Controversial membership system

Recently, Wal-Mart published a piece of happy news, which read "Good news! The number of paid members in Sam has exceeded 4 million. ".

that's really good news.

It can even be said that many people probably didn't think of it before. Not only did 26 yuan's entrance ticket not become a gap between consumers and Sam, but more and more hypermarkets began to follow Sam's operation mode and set up warehouse membership stores.

As the first large-scale high-end paid membership retail enterprise in China, when Sam first entered the China market, many people were worried about it.

after all, at that time, if its living environment can be described in one sentence, it would be "there were wolves before, and tigers after".

On the one hand, the rapid development of online e-commerce has changed people's shopping habits. More and more users tend to use the APP to buy daily necessities, and their dependence on offline supermarkets is reduced.

coupled with the continuous rise of community group buying and other formats, the traditional hypermarket industry has been severely hit, and its profitability has fallen sharply. The beautiful days are long gone.

The performance data of RT Mart, Yonghui, Renrenle and BBK in recent years can tell everything.

On the other hand, it is the issue of "tickets" mentioned in the previous article.

Before Sam, few supermarkets set a threshold for consumers, and most people lacked knowledge and recognition of the consumption pattern of paying members.

So just after the expansion, Sam supermarkets were caught in the whirlpool of public opinion more than once because of the paid membership model.

I haven't bought anything yet, and the money has been spent in 26 yuan. It doesn't sound easy to accept.

why can Sam's membership keep growing?

Wal-Mart's global third-quarter financial report shows that Sam and China achieved double-digit growth in comparable sales and membership.

At present, Sam has 36 stores in 23 cities in China. It is estimated that by the end of 222, the number of stores in China, Sam will reach 4 to 45.

the data is vivid and direct.

from practice, it seems that the operating mode of paid members in Sam is feasible and successful at present.

The question is, why do the supermarkets who don't charge a fee have a miserable life, or they have to downsize their arms to survive, or they have been sold out directly, and they have to collect tickets, but Sam, whose tickets are not cheap to sell, can live so well?

in the business world, there must be one or more reasonable causes behind all seemingly unreasonable phenomena.

there are no exceptions.

there are two main reasons why the number of paid members in Sam can grow against the trend.

firstly, as mentioned earlier, people's shopping habits are different now, and more and more people like to buy products online, no matter what they need.

Sam knows this very well.

therefore, it has not firmly enclosed itself in the online store, and actively explored and developed the online field. Now, Sam has covered most parts of the country through the e-commerce platform.

in September this year, Sam APP also launched a nationwide distribution service, further opening up offline and online channels.

In double 11, which just ended, Sam's sales on e-commerce platforms are about three times that of the same period last year.

Second, create differentiated selling points.

at first glance, this may seem a little big and empty.

But careful thinking is really the foundation of Sam.

Many people are willing to spend money to open Sam membership because they can buy high-quality and low-priced products in Sam, because it is like a big shopping paradise, and because "no one will go out of Sam hungry".

products, services and after-sales.

Every link of it is trying to create a sense of difference for consumers, so that everyone can feel that this 26 yuan is well spent.

does the success of Sam mean that warehouse-style member stores will become the breakthrough point for hypermarkets?

when more and more competitors flood into this track, how can Sam maintain its competitive advantage?

One question after another, maybe we can only wait for time to give us an answer. What's so special about Sam Supermarket? 2

Founded in 1983, Sam Member Store is a brand owned by Wal-Mart. It is a high-end membership store with nearly 8 stores all over the world, mainly engaged in clothing, daily necessities, electronic products, office users and food, which can provide consumers with diversified products and services.

Sam member stores can accurately judge consumers' core demands, grasp consumers' psychology, only provide high-quality and high-priced goods, but also provide consumers with high-end living standards for the refined operation of the membership system, thus becoming a leader in the paid member industry. At present, Sam not only speeds up the development of offline stores, but also vigorously develops e-commerce business in various channels.

Wal-Mart is the largest chain retailer in the world. It entered the China market in 1996. In recent years, Wal-Mart's sales have been ranked first in the world. Up to now, Wal-Mart has 113 stores all over the world and is still expanding. Wal-Mart opened its first Wal-Mart shopping plaza in Shenzhen. Its most successful place is to meet the basic shopping needs of consumers, take timely actions, and constantly explore new needs in view of the escalating shopping behavior of consumers, so as to meet the differentiated shopping needs of consumers. And open an online shopping platform, so that consumers can enjoy high-quality goods and services without leaving home. Moreover, in the face of fierce competition in the market, Wal-Mart is constantly demanding breakthroughs and changes, such as adding non-retail business to offline stores, laying out small retail stores, and beginning to reshape the logistics system to adapt to new consumption habits, taking data as the guide and launching online e-shops.

what's good about the Sam club?

1. Sufficient parking spaces

Because Sam member stores are aimed at middle and high-end consumers, and most of them drive to shop, sufficient parking spaces take into account the needs of users, while Sam member stores will basically provide members with at least one free parking space, and the surrounding people that can be radiated will be at least 5, people under ideal circumstances.

2. Unique location

Sam member stores determine where their potential customers are based on their own positioning, so the location of the stores is very important, both close to the members and convenient transportation. Sam's member stores are generally built in shopping centers, which are different from American architectural styles, and implement local characteristics to cater to the habits of China consumers.

3. Preferential price

The operation of Sam member stores is different from that of ordinary supermarkets. The core point of member stores is to improve the repurchase rate of members and meet consumers' demands for prices, so that consumers can keep coming back and build trust in the brand. Most of the goods in Sam member stores are mainly packed in large packages, which can meet consumers' long-term consumption demand and have more advantages in price. What's so special about Sam Supermarket 3

Sam Supermarket is a membership store under Wal-Mart Stores in the United States, with hundreds of branches all over the world. It can bring customers a comfortable and spacious shopping experience, provide best-selling products from all over the world, and adjust the products according to the consumption habits of members in different regions.

The difference between Sam Supermarket and Wal-Mart

1. The system is different

Wal-Mart Sam member stores charge their members 15 yuan membership fees every year to enter the store for shopping.

ordinary stores can dip into the store to shop without applying for a membership card.

2. Different types and quantities of goods

Wal-Mart Sam member stores do the opposite, and only provide members with limited choice of items. This move of Sam member store saves time and money for members to avoid the trouble of choosing goods.

There will be more kinds and quantities of goods in ordinary stores, and customers need to take the time to choose the right goods by themselves.

3. Different commodity pricing

The commodity pricing of Sam member stores is about 8% lower than that of other stores on average. In Sam member store, you can buy 22.2 yuan of Valentin wheat beer (4 cans), and 4 bottles of Starbucks coffee only cost 52.8 yuan.

commodity pricing in ordinary stores is not much different from that in other large supermarkets.