How can I choose the store address?

When opening a franchise store, there are some considerations in choosing a store location and store size.

Store location: The most important thing when opening a store is popularity. It is ideal to open a store in a place with concentrated traffic.

You can also choose to "settle down" on the clothing street and pursue economies of scale.

As long as you run your small store with characteristics and add the brand effect of Auslite, it will naturally attract a fixed customer base.

Business area: Understand the flow of people in your area. The business scale can be large or small, but the small space should not be too narrow. Otherwise, when there are too many customers, the store will be crowded and unable to turn around, which will be embarrassing.

Take Sister Gu's "Nobles" in a boutique women's clothing area in Beijing as an example. The business area is 33.8 square meters, and 26 exhibits can be hung on the walls on both sides. The store looks spacious and stylish. Sister Gu's personal experience is that the management of a clothing store

The area should generally not be smaller than 20 square meters, and between 50 and 130 square meters is most suitable.

I want to know more about how to open a store?

Generally speaking, good store locations have some unique characteristics, which can be summarized by the above questions.

These characteristics are: (1) Areas with high frequency of commercial activities. Such areas are generally commercial centers and downtown areas. In areas with frequent commercial activities, the turnover will inevitably be higher.

Such a store location is the so-called "high-priced place".

In such areas, logistics is fast. For the clothing industry, clothing trends are very fast. If the flow of goods is slow, the clothing may become obsolete before it is sold. Therefore, areas with frequent commercial activities are very strict with clothing stores.

The location is an excellent choice.

(2) Areas with high population density: Open a store near a residential area, where the population is relatively concentrated and the population density is high. People come to the store relatively frequently and business is easy to do.

In such areas, people of all ages and social classes are found.

It will be easier to choose from selling various styles or types of clothing, and there will be more customers.

Moreover, since the population flow is always very large, it is easy to grasp the daily sales, so the sales will not rise and fall suddenly, which can ensure the store's stable and generous income.

(3) Streets with high customer flow: The store is located on this type of street, and the customer flow is large, so there will be relatively many customers visiting the store.

However, you need to consider which side of the street has the largest flow of passengers, as well as the impact of some topography or traffic, to choose the optimal location.

For some places with a lot of passenger flow, but because it is a traffic artery and the passenger flow is mainly for commuting to and from get off work, it is not the best choice for the location of a clothing store.

(4) Areas with convenient transportation. Only when transportation is convenient will customers be willing to patronize and go by car.

Generally speaking, stores that have a bus station nearby or that customers can walk to in less than 20 minutes are optimal.

(5) Places where people gather or gather. For example, near theaters, cinemas and other entertainment venues, sometimes people who are interested in leisure and entertainment are attracted to hang out in the store, and many people will buy it.

Clothing becomes popular quickly and comes in many styles. As long as unique and popular clothing can be purchased, people will buy it if they cannot buy it elsewhere.

Moreover, most of the people who come to such entertainment venues are young people who have a strong desire to pursue fashion. Therefore, opening a fashionable clothing store in these places will attract a large number of young customers who are following the trend.

(6) Neighborhoods where similar shops gather. For optional goods such as clothing, if they can be concentrated in a certain area or block, they will be better able to attract customers.

Because there are many stores selling similar products, customers can have more opportunities to compare and choose here.

For example, Kejia Lane in Chengdu is a gathering place for high-end clothing in Chengdu, and business is very popular. East Yulong Street is a leather clothing street. When the weather turns cooler or winter is approaching, people who want to buy leather clothing will come here to shop.

, Needless to say, business is booming.

Generally speaking, an area with two or more conditions is a good location, and if it can meet all of them, it is the best store location.

But locations with these conditions generally have quite high rents.

Shop owners should not be intimidated by higher rents, but should carefully analyze how much benefit they can bring by investing this money.

Generally speaking, as long as the concept of opening a store is right, it will be a high investment and high return, so you must be willing to invest in the store location.

In fact, the high rent of a good store location is not formed in a day or two, nor can it be raised arbitrarily. It is a contract formed between the landlord and the tenant in the long-term profit sharing competition. If the rent is so high that the tenant has no money to make, then

No matter how good the facade is, it can't be rented out.

It can be seen that although a good store location is expensive, the money earned under normal circumstances will always greatly exceed the rent, and it is profitable.

Therefore, instead of spending a lot of money to open a big store, it is better to spend a lot of money to find a good store location.

Of course, high rents increase operating costs, and also increase operating pressure and risks. Investment projects must be carefully considered to see if the space can be a prime business.

If you don't have diamonds, don't take the porcelain job.

If you really don’t have enough initial capital and there are good store locations in other areas, it can still be profitable as long as you manage it properly.

How should I decorate and decorate my shop?

Facade decoration: Auslet's facade has a unified style. You can make special decorations that suit your own style according to the surrounding environment.