Since the beginning of 2020, the flow pool of webcasting seems to be officially opened, and various platforms are constantly exploring? Under the live broadcast delivery mode, no matter stars, online celebrity or brands, they all want to share a piece of the live broadcast delivery field.

First, everything can enter the game in the counterattack of live e-commerce.

From 16' s "Thousand Broadcast Wars" to the "Bloody Disaster" of the live broadcast platform, it is proved that the high-speed development stage of the live broadcast industry has passed. Until 20 19, the network celebrity anchor headed by Li Jiaqi Viya was born, and the live broadcast industry recovered again. The total annual GMV of live e-commerce exceeded 300 billion yuan.

Viya sold rockets live on Taobao, grabbing shelves in seconds, and successfully turned April Fool's Day in 2020 into? E-commerce magic night? .

Zhu Guangquan and Li Jiaqi carried out the public welfare live broadcast of Hubei cuisine on CCTV News and Taobao Live, with a cumulative viewing volume of 65.438+0.22 billion person-times, bringing sales of 40.65438+0.4 million yuan to Hubei.

It is undeniable that the live broadcast of goods has developed into a national carnival today, showing a situation of letting a hundred flowers blossom.

Second, what is the epidemic situation? Black swan? Catalytic live broadcast upgrade to mainstream shopping mode

Why do all walks of life start to join the live broadcast field crazily after the year of 2020, and keep trying to break through this point? Has reached the top ceiling? ?

First of all, the development of 4G network provides technical foundation for live broadcast; Secondly, the competition of traditional e-commerce platforms has intensified, and traffic acquisition has encountered bottlenecks. The ultra-high traffic brought by the live broadcast can just inject new energy into the e-commerce platform. The e-commerce platform pursues traffic, and the live broadcast platform pursues traffic realization, which are just complementary.

In addition, COVID-19 has an important catalyst this year.

In an epidemic? Black swan? Under the influence of, offline stores can not operate normally, and many businesses are caught in the dilemma of shutdown, which forces many offline enterprises to carry out digital transformation in advance. In order to survive, more and more industries turn to live broadcast and start self-help mode.

TAXX Bar opened its first live record in Tik Tok, and crazy disco players at home flocked to it. They enjoyed 7.285 million sound waves passionately, equivalent to 700,000 RMB, which ushered in a new era? Yunbendi? Precedent