In our daily life, the use frequency of business plans is increasing gradually, and business plans can help entrepreneurs analyze business risks. How is the overall business plan made? The following is my carefully organized business plan for flavor snacks for your reference, hoping to help friends in need.
Business Plan of Flavor Snacks 1 1. Market Analysis
One of the most popular delicacies in Jiangcheng, Qixiang beef and its series of beef hot pot and beef noodles, have formed many food streets and countless food stalls in Wuhan. The rapid development of Hubei has greatly impacted the traditional snack "dry noodles" in China and may replace it. East, west, north and south, from acceptance to welcome, this flavor snack will inevitably form a climate, and it is more likely to spread throughout the country.
Nearly 30 kinds of herbs and seasonings are added to the popular exotic beef and meat series, which makes the delicious bone juice, bone oil, periosteum and meat cooked to the best state, making them delicious and nutritious. I still want to eat after eating, which is really memorable and lingering. Experts say it is rich in trace elements, calcium and high nutrition, and it is a health care product for beauty and body. It is also the pursuit of contemporary people to ensure the nutrition of breakfast and improve the quality of life. Adding this unique variety to local traditional snacks will definitely be favored by the business plan of syb, a campus snack bar. People in China eat three meals a day. So every family will make money. This is one of the important reasons for its rapid development.
Another important reason is that the investment is small, and the technology is easy to master and keep secret. Laid-off workers, retired workers and farmers can open this shop. Investment of several thousand dollars is not a problem. The key to this technology is soup. Nearly 30 kinds of ingredients can be sewn in a gauze bag and recycled after use, which is convenient for the boss to control and keep secret.
Second, the investment budget
1, technology investment in 300 yuan (communication fee 298 yuan)
2. Equipment investment:
A: 10 set of desks and chairs, that is, 20 chairs and 10 small tables, totaling 1000 yuan;
There are 5 luxury hot pots in 250 yuan;
C: Cookware 300 yuan;
D: Tableware 300 yuan; Billboard 150 yuan,
The total is 2000 yuan.
3. Renting: a set of 20 square meters facade room with a monthly rent of 1 0,000 yuan (500 yuan, the county seat); It costs 3000 yuan to pay the rent quarterly.
4. Liquidity: 700 yuan.
The above investment estimate totals 6000 yuan.
Three. Cost-benefit analysis: (based on small-scale counties)
1. Cattle, meat and meat: Based on the daily sales volume of 80kg (including those bought at home, eaten in shops and sold in supermarkets), its comprehensive cost (water-containing coal and electricity rent) is about 300 yuan, its income is 600 yuan and its profit is 300 yuan.
2. Beef chafing dish: 20 chafing dishes (the water content of beef, mutton and donkey meat chafing dishes) are used between 20 yuan and 40 yuan, with the lowest income of 400 yuan, the cost of 280 yuan and the profit of 1.20 yuan.
3. Beef noodles: According to selling 200 bowls of 2.5 yuan per bowl 1 yuan every day, the income is 350 yuan, the cost is 150 yuan and the profit is 150 yuan.
4. Salary of employees: 4 persons (1 1,000 yuan+400 * 3 = 2,200 yuan/month, 75 yuan/day).
5. Various taxes and fees are in 25 yuan/day.
The profit of the above three items is 570 yuan, minus 100 yuan, and the daily net profit is 470 yuan. The annual profit is more than 654.38 million yuan.
Fourth, marketing suggestions.
1, the three projects are done together, beef and mutton can be made with beef bone soup for breakfast, beef and mutton can be made for lunch and dinner, and the work plan of syb business plan of campus snack bar with beef, mutton and donkey meat hot pot can be added.
2, to ensure quality, ingredients, spices can not be less, the meat quality is better.
3, give enough weight, noodles can not be less, ingredients (Chili oil, parsley, etc. ) not less, not less beef offal, to ensure long-term durability. The cost is calculated on the basis of sufficient materials.
4, quality service, treat your diners, be polite, polite and tolerant.
5. Extend the service hours, and the whole city can be open 24 hours a day.
6, for old customers, big customers can give small souvenirs.
Flavor snacks business plan 2 first, the limitations of investing in opening a store
Holding 50,000 yuan, there are limited projects that can be invested. Take my snack bar as an example. The rent I bear is 80 square meters and less than 3,000 yuan per month. It is best to choose a place close to downtown and farmers' markets. It is best to pay the rent once a month, or once every three months!
Second, the decoration and facilities
The wall of the store is white, with ceiling, lamps and exhaust, 80 square meters, at least 5000 yuan; Ceramic floor decoration is 3000 yuan. Kitchen decoration and facilities are 4000 yuan, 15 sets of tables and chairs are 6000 yuan, two air conditioners are 6000 yuan, and tableware is 2000 yuan. Although the investment is not too big, opening a snack bar should reflect elegance, and people's appetite is often related to the environment. I like to post some snacks on the wall: the origin, taste and related celebrities. There are one or two brochures about our snacks on each table. The renovation period is one month.
Third, the operating characteristics
The biggest feature of snacks is to make some foods that ordinary people can't cook well, but the profits are quite high. If it is not a franchise store, invest 50 thousand yuan, at least the boss is a gourmet expert who can make all kinds of food suitable for local habits, and then standardize the production process. I am in Hangzhou, and what I have done is to make hangzhou dishes with a little salty taste, and to show the Cantonese cuisine style to the greatest extent.
Fourth, employees who open snack bars use it
Please ask two shifts of employees, one to collect money, one to collect tables and wash dishes, three to operate in the kitchen window, and one to deliver takeout. Whether the payee is the boss or anyone else is related to the management of discount promotion. Employees should wear uniform clothes and pay 200 yuan deposit when they are hired. The problem of uniforms is almost an investment offset, not an investment in uniforms. The employee's basic salary is 800- 1200 yuan, and then 5% of the monthly turnover will be used as employee bonus, which will be evenly distributed according to attendance.
Verb (abbreviation of verb) market strategy
1. In order to save costs, you can print small advertisements in the form of business cards and distribute them in nearby communities or shops or markets. In addition to decoration and stocking, 3,000 yuan will be left as working capital and spent on advertising as much as possible.
2. Give a 20% discount coupon one month before opening.
3. Draw a discount. The cashier prepares a deck of 60 cards, including a 1 card, a 2 card, a 3 card, a 4 card, a 5 card, a 6 card, a 7 card, an 8 card, a 9 card and a king. If you buy 10 yuan, you will get a coupon for 10 yuan, and you will win 65438. There is no discount for adding 50 jqk.
Sixth, the gross profit of opening a shop.
This kind of snack bar can basically open at noon and night in the morning, and the daily target turnover is 3000-5000 yuan. That is, the gross profit is 1800 yuan.
Summary of experience in opening a store
Opening a snack bar is a specialty, and most people don't want to cook well. Focus on local tastes, high-grade food, so high gross profit margin. No matter how delicious the food is, the promotion means should be unique. Our store adopts lottery discount, which is a sales method of buy one get one free. For those who like food, it is also a pleasure to enjoy the discount.
Business Plan for Flavor Snacks 3 I. Development Prospects
I have lived on campus since junior high school, and I know that the headache of "eating" is the food in the canteen. Because school canteens are generally made in the form of cauldrons, although the price is low, they are rarely really welcomed by students. The students' complaints about the food in the canteen are even more "since ancient times". Although college students can eat outside the school, most students are still willing to eat in the school cafeteria due to economic factors. The quality of food can not be guaranteed, which will lead to many problems, students' nutrition can not keep up, and even some students often skip meals. Therefore, malnutrition, stomach diseases and other diseases that should not appear in college students are not uncommon, which has laid a hidden danger for students' physical and mental health. So I decided to integrate the advantages and disadvantages of canteens and restaurants and open a self-help nutrition fast food restaurant for students.
Second, the store profile
Our store is located in the center of university gathering, and its main customers for risk assessment are college students, teachers and migrant workers. The business area is about 80 square meters. It mainly provides breakfast, lunch, dinner, special cold drinks and casual dining. Breakfast mainly features southern snacks such as Zhejiang, and of course local snacks are also indispensable. Variety, full taste and rich nutrition give diners more choices. For lunch and dinner, there are different flavors of dishes in the north and south. Instead of dinner, there are all kinds of cold drinks, such as fruit juice, thin ice, ice porridge, shaved ice, ice bean sweet soup, frozen coffee, fruit platter and so on. This restaurant adopts the way of self-help fast food, which makes customers have a more relaxed dining environment and more choices. The decoration of this restaurant is natural and casual, and at the same time it is very modern. The walls are bright and warm, the kitchen layout is reasonable and exquisite, and the lighting is good. The overall feeling is between the nature of family kitchen and the nature of hotel kitchen.
Third, development strategy.
1. Before this restaurant opens, we should advertise, because the main customers are students, and the speed and breadth of information transmission between students are great, so we don't need to spend too much energy on publicity, just simply advertise in the form of leaflets or multimedia (such as audio).
This restaurant adopts buffet style, providing tea and fresh soup free of charge. Moreover, the quality of rice is better than that of competitors, so we can use different methods to make it taste different, so as to give customers more discounts and attract more customers. In addition, our restaurant also provides couples' packages such as barbecue+cold drinks and Babao rice, which will become a major feature of our restaurant due to the lack of leisure food.
3. Many students are used to the 3.1 lifestyle. Many times, in order to save time, they will choose the nearest dining place instead of going to a restaurant far away, so geographically, they will not be too far away from the school gate. When appropriate, the restaurant will also provide take-away service and take corresponding measures according to different situations. For example, more than three orders (including three orders) can be delivered to your door free of charge, and those who order takeout separately have to pay a certain delivery fee, which has another advantage. If someone wants to order takeout, they will pull two other takeout orders so as not to pay the delivery fee, which will also increase sales.
4. The stainless steel buffet plate is used in the restaurant, which is economical and environmentally friendly, and the waste cannot be dumped casually. You can contact farmers and ask them to collect for free on a regular basis, which can be mutually beneficial. It is reported that competitors are not doing well in this respect, so a good dining environment can attract more customers.
Although the number of tourists will drop sharply during the summer vacation, there are still some students staying in school, nearby residents and migrant workers. At that time, measures such as reducing production and shifting service focus can be taken to improve the business situation during the summer vacation. Consider studying for a month in winter vacation, which reduces unnecessary expenses.
6. The market economy is developing rapidly, constantly changing and full of vitality. Therefore, it is necessary to look at and analyze the development of enterprises from a long-term perspective, make long-term plans, summarize the overall situation of each stage of operation, and make the next plan. This is a step-by-step development model. After the operation is stable, we can consider expanding our business and adding other services. We can find new markets, do chain operations and gradually establish our own brands, so that we can develop into a catering industry that provides food for students. In a word, we should look at the problem from a long-term perspective, so as to have the future of the enterprise.
Fourth, the restaurant management structure.
Store manager and cashier 1 person, chef 1 person, and 2 waiters.
The business philosophy focuses on the following points:
Main cultural characteristics: health care and humanistic care.
Main product features: vegetarian meals with dietotherapy and health care functions.
Main service features: membership tracking service
Main environmental features: green dining environment with traditional cultural flavor.
Market analysis of verb (verb's abbreviation)
The diet in university canteens has always been a problem. It has become a recognized problem that the quality of college risk assessment meals is not high. It only meets the problem of students' food and clothing, but the quality is far from meeting the requirements of students. The diet situation in some universities is worrying, and even some university canteens have been poisoned collectively.
This plan is based on this. In order to ensure the safety and improve the quality of college students' diet, the College Students' Diet Alliance was established to provide low-cost, safe, high-quality and distinctive food for college students, and at the same time provide some work-study jobs for colleges and universities to help poor students finish their studies better.
Popularization and market penetration of intransitive verbs
Pre-publicity: large-scale, high-intensity, large investment.
Post-publicity: pay attention to the existing customer relationship management, so as to carry out word-of-mouth marketing. Plan and organize specific activities on a regular basis, such as sponsoring evening parties organized by schools, so as to publicize and remind customers of their consumption awareness from time to time through activities. For holidays, carry out targeted promotion strategies, such as distributing leaflets.
Seven. Financial situation analysis
1. According to the calculation, it can be preliminarily concluded that the start-up capital of this restaurant is about 10600 yuan (2,000 yuan for renting the venue in 600 yuan, 3,000 yuan for applying for the catering hygiene license and other documents, 1000 yuan for renovating the venue, and 4,000 yuan for purchasing kitchen utensils).
2. The costs in the operation stage mainly include: staff salaries, materials procurement expenses, venue rental expenses, taxes, utilities and fuel expenses, miscellaneous expenses, etc.
3. Daily financial budget and analysis According to the budget analysis and investigation, the market capacity can be preliminarily determined. It is roughly estimated that the total daily turnover is about 800 yuan, and the yield is 30%. From this, it can be calculated that the payback period is about three months.
Eight, marketing mix strategy
1, tangible marketing strategy Because the economic strength of this restaurant is still weak, we will adopt the marketing strategy of avoiding reality and avoiding a lot of hard advertising marketing in the early stage, and adopt an effective set of "commitment marketing" to promote products. Through menus, posters, cultural brochures, advertisements, promotional activities, etc. We will publicize and advocate the corporate purpose and concept of "harmony between man and nature".
2. The persistence and planning of clever marketing strategy will determine that this restaurant has inherent advantages in avoiding the defect of low customer loyalty in ordinary restaurants. In order to make this restaurant establish a sense of authority and trust in the eyes of customers, this restaurant will establish a complete member information feedback system to realize its marketing commitment.
Nine, vigorously create the brand image of "green food"
In view of the characteristics of fierce competition, strong imitation and strong seasonality of catering products in catering enterprises, the organic integration of explicit culture and implicit culture of enterprises is realized, and the awareness and ability of brand protection of enterprises are strengthened. Focusing on the brand characteristics of "health and green", restaurants achieve their marketing goals by establishing a green image, developing green products, implementing green packaging, adopting green signs, strengthening green communication and promoting healthy consumption. As a restaurant with green marketing, we have natural advantages. The restaurant will strictly implement the green restaurant standards and strictly control the procurement of raw materials, food processing and sanitary environment. Strive to create a simple, elegant and fashionable dining environment, and embody the concept of health and green through the layout, decoration style and temperature of the restaurant design.
X. store design
1 visual recognition
Store name: on the one hand, it should be closely related to its own business, on the other hand, it should be noted that the business premises are within the campus, close to the campus characteristics, and easy to be loved and accepted by campus groups. The store name should have a style and a long meaning.
Color: mainly warm colors such as yellow, red and orange, supplemented by light and lively cool colors. Show fashion, trend, elegance and taste.
2. Shop layout
Appropriate use of lighting, carpets, partitions and other elements, as far as possible, on the one hand, effective use of space, on the other hand, it appears patchy, not open and simple. Some private dining tables can be properly designed, but customers who stay for a long time can fully enjoy their self-satisfaction. Partition layout, so that consumers in each sub-group have their own favorite corners and dining tables.
Lighting and lighting: Lighting is an important element in restaurant decoration. Choosing different styles of lighting can effectively increase the beauty of the restaurant. Lighting is an important part of setting off the atmosphere of the restaurant. You can choose different colors of lights to set off the pleasant atmosphere of the restaurant. At the same time, customers should keep the convenience of adjusting their own space lighting according to their own requirements.
Wall decoration and curtains: adjust in time according to the season, and all kinds of fabric materials, patterns and colors should be coordinated as much as possible, showing the style of the restaurant and close to the sensory enjoyment of consumers.
Dining table: The design and placement of the dining table should be harmonious in general, with individual differences to avoid giving consumers the feeling of food stalls.
Handicraft placement: the choice of handicrafts should be close to the atmosphere of the restaurant and the preferences of consumers, and reflect the taste of the restaurant.
Tableware: clean and tidy, which should reflect the characteristics or image of the coffee shop.
Background music: mainly romantic and soft light music with moderate volume.
XI。 market risk
1 Internal management risk:
Catering industry is a relatively low-tech industry, but it needs strict risk assessment management to win the trust of consumers. For most self-operated restaurants in China, the internal management is loose and the quality of service staff is low. How to establish a modern enterprise system, improve the operating mechanism and strengthen the internal management of enterprises is related to the survival and success of enterprises.
2, raw material resources risk:
The raw materials of this restaurant are mainly fruits and vegetables, beans and fungi, and it is the most popular green natural pollution-free food at present. In particular, this restaurant is a health care restaurant, so it needs professional knowledge and technical input in the selection of raw materials, which is conducive to purchasing fresh, natural and pollution-free green food.
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