1. There are many audiences and users, and the market size is large.
The cornerstone of food social networking is food. The immediate need for food and the scale of food, combined with O2O, which is currently very popular in my country, are enough to create a huge imaginative development space. Everyone needs to be clear about the group buying models like Meituan and Dianping, which cover hundreds of millions of mobile Internet users. Among them, the valuation of Teacher Dianping has reached as much as 2 billion US dollars after Tencent’s investment activities. Meituan will only lead to higher. In addition, Ele.me’s takeout service model, TaoDianDian’s reservation and ordering model, and some other social catering brand marketing and management models all prove the scale of China’s catering industry, even if it is such an entry point that can be segmented They also have a market economic scale of more than 100 million US dollars.
Because the market economy of China's catering companies as a whole is more than 2 trillion per year. Although the catering service industry is facing transformation and recession this year, this is also an opportunity for catering Internet finance companies. Therefore, the entry point for the question of where to eat and choose food social networks can be said to have avoided direct competition with giants on the one hand, and on the other hand, it has also found a positioning to improve the differentiation of its own products. Next, let’s look at its new products after revision. Can it satisfy the information needs of different users and bring food users together?
2. The era of community economy based on interests and hobbies is coming
The mobile Internet has enabled user groups to grow from large-scale to subdivided communities, creating communities and communities based on the same interests. Circles are a growing trend. As a result, many vertical social applications have emerged. Such as voice and picture social, picture social Instagram, video social micro and the recently very popular Mepa, etc., all have a large number of loyal user groups, showing their own personality. In the field of gourmet food, there is no shortage of foodies, who will go out to eat with people who love to eat, but there is no well-known food social application. This is an opportunity for emerging food dating apps like Where to Eat.
3. The food network is a blue ocean market, and it is easy to get up early
As mentioned just now, the research on the development of food social network applications with distinctive characteristics in the Chinese market is still very rare, and it is relatively blue ocean. market, competition is relatively small. Therefore, if a company can find a pain point in product design that requires system user information, and can satisfy student users to experience it, it may be possible to open up the huge economic market of food social networking and easily gain first-mover advantage.
4. Food social interaction has natural oxygen properties and strong implementation capabilities
The real obstacle to food socialization is that it must be interesting and practical on the one hand, and online on the other hand and offline integration. Whale Krypton Network, the development path of food social application must be to develop online first, and then develop offline. First, develop the number of users, understand user behavior, and then use big data mining to achieve accurate recommendations and food marketing and other services. Once you have a user scale, the value of user behavior and user needs will be reflected, and the value can only be matched when you move from online to offline and meet the needs of the restaurant. In this way, there is an opportunity to realize the possibility of business exploration from the horizontal or vertical chain of the catering industry chain.