Review of 2114 "China International Food Tourism Festival":
The first China International Food Tourism Festival (hereinafter referred to as the Food Festival) was held in Chengdu from October 26th to October 2nd, 2114. It lasted for 8 days and consisted of a main venue and 9 sub-venues. The main venue was located in Panda City, with an area of 21,111m &; sup2; ; With an investment of 21 million, the "China's No.1 Kitchen" built by 35 professional catering areas can accommodate tens of thousands of people at the same time, and with a large number of interactive song and dance programs on the spot, it has created the largest, most expensive and largest food feast in China so far. The form of on-site production and on-site operation by catering enterprises is the first of its kind in domestic food festivals.
since July, the government, enterprises, the media and so on have successively organized 11 sub-projects, which together constitute a grand scale and perfect picture of the food festival, including the grand opening parade, the unique French fireworks music evening, the food week in characteristic neighborhoods, the international food exhibition, the food-themed film week and other activities, especially the activities such as "Sichuan cuisine to the world" and "Sichuan cuisine Beijing Declaration", which make it possible to "eat in". The promotional film of the Food Festival, made by the Sichuan-born star lineup composed of more than 11 people including Liu Yiwei, Zhang Guoli and Ma Mingyu, was broadcast on CCTV and TV stations in more than 31 provinces and cities across the country. 16 media outlets in provinces and cities set up columns and special pages to intensively report the news of the Food Tourism Festival, and activities such as "Charm Overall Evaluation List" and "Miss Food Image Selection", which spanned two months, fully mobilized the participation enthusiasm of citizens in six districts of Chengdu and surrounding cities and counties, and achieved the carnival effect of empty streets. At the same time, 111 couples of ambassadors and counsellors and representatives of Fortune 511 companies in China were invited. 2111 tour groups and 211 overseas groups participated in the main venue project. According to incomplete statistics, during the food festival, the number of people visiting and dining in the main venue reached 651,111, the number of people in each venue exceeded 3 million, and the turnover of participating enterprises was nearly 21 million yuan. During the period, nearly one million domestic and foreign tourists came for sightseeing and tasting delicious food.
Review of the 2115 China International Food Tourism Festival
The 2115 China International Food Tourism Festival was held in Chengdu from October 18 to October 31, and lasted for 13 days. On the basis of the success of the food festival in 2114, the food festival in 2115 highlighted the characteristics of internationalization, folklore, participation and entertainment, and put forward the themes of "Chengdu food can be eaten if you want" and "food carnival". The food festival in 2115 consists of 1 main venues and 8 sub-venues. Among them, the main venue, Yipin Tianxia Food Commercial Pedestrian Street, has an area of more than 41,111 square meters, twice the size of 2114. Antique buildings and international layout planning provide a super-large-scale venue for the 2115 Food Festival. One of them is the huge gatehouse at the entrance to the world, and the 6-meter-high giant chopsticks sculpture has become a highlight of the food festival. 15 Food Festival activities are arranged wonderfully, with 18 events in the main venue: 7 exhibitions: Chengdu famous Chinese snacks exhibition, international food exhibition, catering enterprise brand image exhibition, flavor food exhibition, fine Sichuan cuisine exhibition, famous hot pot exhibition, cooked food exhibition, etc. There are 7 cultural exhibitions and performances: Food Carnival Parade, China (Chengdu) Tourism Promotion Conference, Tourism Crafts Exhibition, Urban Memory Photography Exhibition, Bashu Folk Crafts Exhibition, Pan-Food Tourism Book Exhibition, Coffee Culture Art Exhibition, etc. There are 4 competitions and performances: innovative Sichuan cuisine competition, super spicy king competition, street art challenge, rock climbing competition, etc.
Chris Lee, Jane Zhang, He Jie and Ji Minjia, the winners of Super Girl in p>2115, endorsed the food festival, and the promotional videos made by them as the leading characters were broadcasted on various TV channels, which became a hot topic for the citizens, adding vitality and color to the food festival. Organized by the Organizing Committee, the "Food Carnival" was a large-scale parade, and thousands of artists and ethnic minority performing groups from home and abroad showed their unique skills to the food festival, integrating mass culture, catering culture, folk culture and artistic performances. On that day, the main venue was crowded and grand. Such a large-scale food feast and rich programs attracted many famous enterprises to participate, and the performances and promotions of New Hope Huaxi Dairy, Pepsi-Cola, Chengdu Commercial Bank, Territorial Wine Industry, China Resources Lan Jian and other enterprises became another highlight on the scene. Famous catering enterprises at home and abroad, such as: Japanese Matsuzaka Barbecue, Very Thai Thai Cuisine, French Anxi Palace Hotel, American Space International Club, Tandao Indian Restaurant, Munich 1811 Food Bar, Yinhe Dynasty Hotel, Native Valley Korean Barbecue, Jinjiang Hotel, Baguo Buyi, Shunxing Old Teahouse, Honggaoliang Restaurant, etc. More than 1111 kinds of famous dishes and snacks were produced and exhibited on the spot, which made the public feast their eyes on it. Businessmen are busy every day and earn a lot of money.
during the food festival, according to incomplete statistics, during the food festival in 2115, the reception number of the main venue exceeded 1 million, and all the venues attracted a total of 3.8 million people, including nearly 1 million tourists from inside and outside the province. The turnover of participating enterprises is nearly 51 million yuan.
Six "Must See" of China International Food Tourism Festival in 2116
The successful holding of two consecutive food festivals has laid a solid foundation for the establishment of the brand of the food festival. In order to meet the requirements of creating a better Chengdu and creating a city business card, the 2116 China International Food Tourism Festival will innovate in six aspects: it will pursue innovation in mode and content, and strive to create highlights such as "Golden Sands Banquet" and "Super Spicy King Competition". By packaging several characteristic streets in the five urban areas, the city tourism highlights will be formed, which will promote the development of urban cultural tourism and enhance the city tourism brand. The 2116 Food Festival will highlight the characteristics of internationalization, folklore, participation and entertainment, and make this local folk festival more popular.
First, the theme is innovative, and the festive atmosphere is more intense: the theme of "Colorful Food and Happy Chengdu" was put forward in the China International Food and Tourism Festival in 2116, which added a lot of tourism, culture and entertainment elements in addition to the food theme, and became a grand exhibition of Chengdu's leisure lifestyle, and increased the festive atmosphere through a large number of performances, making Chengdu a happy ocean this autumn. The virtual cartoon image spokesperson "Hibiscus Flower" meets you on TV every day. Don't forget to vote in the online FLASH contest. It's up to you to laugh or not.
2. Focus on the main venue and the sub-venue, and the featured streets are full of stars holding the moon: 16 "China International Food Tourism Festival" changed the previous mode of 8-9 sub-venues, and concentrated on the main venue, Panda City and the sub-venue of the world's entertainment capital, showing the highlights of Chengdu's tourism culture to the fullest, and packaging features of many other featured streets, scenic spots and commercial concentration areas, and integrating food travel guide books through the recommendation and selection of a large number of media in the early stage.
third, eat in the world with one product: Chengdu has made great efforts to build a food street with one product in the world. As the main venue of 2116, it has concentrated on the exhibition and evaluation of food, and the "Chinese flavor food area" with foreign food as the main focus and the "international food area" with overseas food as the main focus have become the highlights of the main venue. The large-scale Sichuan cuisine cultural performance program-"Jinsha Shu Banquet" was also performed here. 68 excellent Sichuan dishes, together with the ceremonial performances of the Qin and Han Dynasties and the gorgeous songs and dances in the prosperous Tang Dynasty, reappeared the eternal culture of Chengdu Plain and became a Manchu-Chinese banquet for Sichuan cuisine. "Hot king strives for hegemony, who competes with the front" to eat Chili grand prix final scene, challenge the limit of spicy food, and the new car is waiting for you; A grand opening ceremony, a joyful parade, a large number of performances, and a daily interpretation of the prosperous Chinese chapter.
4. Look at the "Panda City": located in the downtown area, the Panda City has an indoor exhibition hall of 11,111 square meters, an outdoor square of 11,111 square meters, and there are 15 "Happy Chengdu Theme Day" activities, which make you dazzled, including the classic cultural brands of Chengdu, the Giant Panda and Dujiangyan; The upcoming large-scale cultural and tourism projects such as Jinsha, OCT and Polar Ocean World; Many scenic spots in Sichuan Province have brought their own tourism cultural characteristics, such as touching Tibetan and Qiang songs and dances, rare seal performances, and international window performances of OCT ... Every day, different happy themes show the multicultural characteristics of Chengdu, allowing you to travel around Sichuan in one city and cross the year before last in one day. There are also a large number of enterprises to open the ring, wonderful tea art, bartending performances, a large number of free tasting, coupons, lottery promotions are not to be missed. There is also a daily happy food tour in Chengdu, and a low-cost experience tour of 7 routes and 31 scenic spots in the city and province starts here every day.
5. Play in "Playing the Capital in the World": The "Spring River Flower Moon" ("Playing the Capital in the World") on the Jinjiang River is already a gathering place for bars and clubs, and the food festival will add color to the play. Every night, the popular COSPLAY animation role-playing "Chengdu Biography" contest, street dance contest, figure skateboarding, bicycle and other live performances will be staged; The electronic music dance party at midnight every night will make you feel the HIGH experience of thousands of people. In the magic color of the laser music fountain on Jinjiang, in the large-scale water curtain movies and water fireworks, the closing ceremony of the food festival will be held here, and Chengdu citizens will witness this moment with nearly 1,111 representatives from 25 EU countries.
VI. More convenience functions: In order to facilitate citizens' participation, the Food Festival will launch 11,111 consumption discount cards for the Food and Tourism Festival, which will be presented along with the guide (map) of the Food Festival. The guide is available for sale at newsstands and catering and entertainment enterprises. In addition to the discounts provided by the merchants, the card can also participate in the redemption and lucky draw activities provided by the organizing committee during the Food Festival, with a large redemption area and attractive grand prize. You can use it all year after the food festival and continue to enjoy preferential discounts.