Kneel for street food stalls to make huge profits. The abstract of the paper is about 300 words.
Based on the knowledge of supply and demand market forces, production costs and game theory, this paper analyzes the causes of profiteering in street food stalls and puts forward corresponding solutions. Keyword economics analysis on the countermeasures of street food stalls 1. The profiteering problem of street food stalls has long been a very common phenomenon from primary school to university, whether outside the school or in dormitory areas. Many law enforcement officers, even the surrounding residents, have been trying to eliminate these small business hawkers, but those small business hawkers have emerged one after another and their business is very prosperous. Why is this happening? How can this phenomenon exist for a long time? Based on the author's actual investigation outside the north campus of Shenyang Normal University, this paper analyzes the reasons for the profiteering of street food stalls by using the knowledge learned in economics. Second, the reasons for the profiteering of street food stalls In recent years, with the growth of college enrollment and the improvement of college students' overall consumption level, whenever night falls outside the north dormitory area of Shenyang Normal University, especially between 17 and 2 1, it will become the world of street food stalls. There are more than a dozen vendors on both sides of the road outside the North Dormitory Area, and the types of food supplied are extremely rich, from spicy kebabs in Sichuan to mutton kebabs in Xinjiang, from bacon cakes in Shenyang to pies in Haicheng, which almost bring together local flavors and delicacies. The unit price of snacks ranges from 1 yuan to 5 yuan, which is very suitable for students' consumption level. These food stalls are a heavy blow to Guangshengxuan, the old place and other restaurants and supermarkets on both sides of the road. This phenomenon of street food stalls is popular not only because of the price advantage formed by tax evasion, but also because of the time advantage, because students don't have to waste a lot of time waiting in line in the canteen. Even due to the fierce competition in food stalls, the share of catering supermarkets such as Guangshengxuan and Laodifang in the snack market is also decreasing. 1, driven by high profits, why is this phenomenon of street food stalls popular? The answer is simple-there are high profits. The indomitable motivation of small business hawkers in the food stall market lies in these simple six words. The natural formation and development of food stall market is a kind of creation and miracle of small business hawkers on the road to getting rich, and it is also an establishment and application of free economic rights. It is the inevitable result of free people seeking maximum profits for themselves, which fully conforms to the laws of economics. Street food stalls are open at noon and night every day, attracting many students with their characteristics and convenience. Their income is considerable, but their cost is very small (the cost analysis will be explained in detail later). Therefore, the high profit of street food stalls drives small traders to be keen on this. 2. Students in the market with demand don't eat in the canteen, because they are dissatisfied with the food, price and environment in the canteen, and because of the attraction of street food stalls. The delicacy of street food stalls is a great temptation for students, so students are willing to eat it, which corresponds to an economic saying that "there will be a market only if there is demand". Third, the economic analysis of the phenomenon of street food stalls profiteering 1, the game analysis of street food stalls market Game theory is a theory to study how people act in various strategic situations. (1) Game between small business hawkers and urban management law enforcement officers We assume that urban management law enforcement officers inspect street food stalls, and small business hawkers refuse to cooperate with the inspection, which will inevitably lead to conflicts with law enforcement officers. In this way, law enforcement officers will confiscate the things of small business hawkers, so that both sides will lose each other, and law enforcement officers will have no benefits to receive, and small business hawkers will need to buy things and set up stalls again in the future; Of course, there is bound to be another situation, that is, small business hawkers actively cooperate with law enforcement officers during spot checks, and then go to the urban management center to ask law enforcement officers to be flexible afterwards. In this way, law enforcement officers can benefit, and small business vendors don't have to spend more money on supplies. Why not? Therefore, this is a game and many games between small business hawkers and urban supervision and law enforcement personnel. (2) The game between students and the canteen. The reason why students don't want to go to the canteen is that the food in the canteen is not delicious, and the quality and taste of the food don't meet the needs of students; Second, the service and environment are not good, the canteen is noisy and the tables, chairs and chopsticks are unsanitary; Third, the price is unreasonable, and the canteen price rises once every few months, which is difficult for students to accept. The staff and students in the canteen are not playing one-time games, but many times. Therefore, students will be willing to go to the canteen only if the canteen partners do a good job in food and sanitation and charge reasonable fees. 2. Cost analysis of street food stalls Explicit costs include fixed costs and variable costs. There is no rent problem in the fixed cost of street food stalls, and the variable cost and investment risk are also small. Moreover, food stalls can be carried out after the normal work of small vendors, so the hidden cost of street food stalls is small. It is precisely because the cost of street food stalls is very small that it will become an emerging industry with huge profits. V. Solving the profiteering phenomenon of street food stalls From the above economic analysis, it can be seen that the reasons why the problem of street food stalls has not been solved for a long time are more complicated. I think it can be solved in the following two ways: first, customers of street food stalls can be dispersed by improving the quality of canteens. For example, after investigating students' tastes, improve the quality of meals, pay attention to the hygiene of canteens, and set reasonable prices. Second, street food stalls can be standardized. Street food stalls are also a kind of culture, such as Hong Kong and South China. Street food stalls are allowed by the government. Therefore, we can ensure food hygiene and reasonable price through standardized management of street food stalls, so as to make street food stalls outside the campus become a culture. Conclusion At present, the profiteering phenomenon of street food stalls has not been well solved. I believe that in the near future, with the continuous improvement of the market and the realization of street food stall culture, the profiteering phenomenon of street food stalls will be improved, and the hygiene and price of food will be guaranteed. Instructor Yan Wang's reference "Principles of Economics" is written by Gregory Man Kun, English version of Mechanical Industry Press 2 is written by Gregory Man Kun, Mechanical Industry Press.