Pernod Ricard Group was formed in 1975 by the merger of Pernod Ricard (founded in 185) and Ricard (founded in 1932), the two largest French liquor companies, and it is currently one of the three largest liquor and wine groups in the world. Pernod Ricard Group is headquartered in France, with 72 manufacturing enterprises and 12,25 employees worldwide. Is a world-class wine producer and seller. Through long-term development and internal tapping, the Group has become a powerful wine giant in the world. Chinese name: Pernod Ricard mbth: Pernod Ricard belongs to: wine group headquarters: French production enterprise: introduction of 72 groups, about the group, acquisition, brand casting, multi-brand management, brand connotation, social responsibility, recycling, opposition to drunk driving, domestic distribution, brand introduction, related products, its brands, Beijing company, In 1975, Pernod and Ricard, two traditional competitors in the French fennel wine market, announced that they had joined forces and embarked on an ambitious journey to conquer the international market. Today, Pernod Ricard has grown into the second largest spirits and wine group in the world and the largest group outside the United States through rapid development and acquisition. The group has the most complete product categories in the industry, and the products sell well all over the world. At present, among the top 1 spirits brands with the largest sales volume in the world, Pernod Ricard owns as many as 2, with a total sales volume of 77 million cases. In the wine market, Pernod Ricard has become the third largest quality wine supplier in the world. In the global market, Pernod Ricard ranks first in the Asia-Pacific region, first in continental Europe and Ireland, first in Central and South America and second in North America (including Mexico). Strong distribution channels and networks cover the whole world. As the largest alcohol producer in the European Union, Pernod Ricard ranks first in Europe, Asia and Latin America, and second in North America and Africa. Its brands such as Martell, Chivas Regal, Royal Salute and ballantine have become the leading brands of various alcoholic beverages in the Asia-Pacific region. It is in a leading position in the global tourism retail market. Pernod Ricard is the only wine and spirits producer in the world with a research center. The Group's global research center in Credey, France, conducts and supports the research projects of the Group and its subsidiaries, mainly focusing on the development of new products and processes and exploring new methods of sensory analysis. The center also pays special attention to how to always ensure high-level product quality. In addition, the center is also committed to related research on alcohol dependence. The group participated in the establishment of an independent institution mainly engaged in alcohol-related medical research. The research institute funds and carries out research projects involving biomedicine, epidemiology and human science. These research activities are managed and supervised by an independent scientific committee, which is widely respected by the scientific community and public health. The core values of "decentralized management" and "respect for individuals" advocated by Pernod Ricard are undoubtedly the soul of the whole corporate culture. The formation of core values is not only conducive to establishing a clear image and winning trust and respect; Internally, it can make the group members keep pace with Pernod Ricard. This culture of decentralized management and respect for individuals makes Pernod Ricard different from other companies, which has brought about the effective operation of the group and formed the cultural foundation enjoyed by the members of the group, which is the foundation of current and future success. Pernod Ricard Group's successful development strategy is manifested in having both global brands and local brands all over the world: local brands can strengthen the distribution network in various markets and support the development of global brands at the same time. Since 1975, Pernod Ricard Group has become the second largest wine and spirits group in the world through rapid development and acquisition, with many famous liquor brands and product marketing. Through the merger of Schlegel, Pernod Ricard Group has a wider and more balanced global coverage, which not only occupies a leading position in Europe, but also has a decisive leading position in Asia, Central and South America and North America. Pernod Ricard Group ranks second in the global spirits and wine industry. Pernod Ricard has been actively committed to the sustainable development strategy and advocated rational drinking. Pernod Ricard acquired United Domenico in 25 and Vin&; Sprit。 Acquisition: July 26th, 25, Paris, France. Pernod Ricard, the third largest liquor supplier in the world, and Fortune Brands of the United States jointly acquired Allied Domecq, the second largest liquor company in the world, for 7.6 billion euros. Pernod Ricard has become the second largest liquor and wine group in the world and the largest outside the United States. This is also the largest reorganization of the global liquor industry in recent years. After the hearing of the High Court of England and Wales on July 22 and 25 and the registration of the High Court's decision in the British Companies Registry this morning (July 26), the agreement scheme has come into effect. The acquisition of United Duomei has been completed. The process of selling assets to Fujun Company can also be started now. The business of Napoleon Cognac will be transferred to Fujun Company in the next few days. Patrick Ricard, Chairman and CEO of Pernod Ricard Group, will become the new chairman of the board of directors of United Domenico. He commented on this successful acquisition: "This transaction provides us with an unusual opportunity, which makes us the second largest wine and spirits group in the world and brings us closer to the first place in the market. I would like to express my heartfelt thanks to the employees of the Group and our consultants who have contributed to the success of this transaction. We can now start integrating teams and brands according to our decentralized management model. " Pernod Ricard is one of the leading wine and spirits groups in the world. The successful acquisition of United Dome has made the group the second largest in the world and the largest liquor and wine group outside the United States. In the future, Pernod Ricard Group will have 14 global pillar brands: Ricard, Ballantine's, Chivas Regal, Kahlua, Malibu, Beefeater, Havana Club and Absolut Vodka. Jameson, Martell, Glenlivet, Jacob's Creek, Mumm and Perrier-Jou? t。 At the same time, many local brands owned by the Group can provide financial support for the integrated distribution network, thus ensuring the development of global brands. Pernod Ricard's group strategy is based on decentralized management mode. On the one hand, it relies on brand companies to formulate global development strategies of brands; On the other hand, it depends on the distribution subsidiaries to adjust the strategic focus according to the needs of the local market. Multi-brand management of foundry brands One of the characteristics of Pernod Ricard Group is to implement multi-brand operation. The brands under the Group are dizzying. The key brands alone, including 12 strategic brands, other strategic brands and major local brands, add up to nearly 3. In line with multi-brand operation, Pernod Ricard has built a unique management structure. The top layer is the holding company, which is divided into two parallel parts: the brand holding company and the branches of the group in various countries. Brand-holding companies are responsible for the production of each brand and its global marketing strategy, while branches are responsible for the local promotion and distribution channels of global strategies. In order to fully mobilize the initiative of brand manufacturers, Pernod Ricard has implemented strict decentralized management. There are only more than 13 employees in the group headquarters, accounting for only 1% of the more than 1, employees in the world. The role of the headquarters is to formulate the overall development strategy and ensure that the enterprises in each country implement it according to the actual situation, but will not intervene in the management and marketing of local brand manufacturers. With the implementation of multi-brand strategy, competition between different brands is inevitable. How does Pernod Ricard deal with this problem? The answer is: The Group devolves the decision-making power to its subsidiaries, who make decisions according to local conditions, but each branch must be clear that the 12 brands that the Group focuses on developing always maintain the priority, which is a guiding suggestion for all branches around the world. How brand connotation makes a brand become a "century-old brand" is an interesting topic. Pernod Ricard will not put the "Pernod Ricard" logo on the bottles of various brands, but will highlight the characteristics and cultural heritage of their respective brands and let the brands speak for themselves. And many well-known brands with a long history in this group are first built on excellent internal quality. "Simple packaging is more important than connotation". Take Martell, an important brand under Pernod Ricard, as an example. Its history can be traced back to the 18th century. Last year, its global sales reached 1.1 million cases. In fact, Martell's wine bottles have not changed since 1912, only some fine-tuning has been made in anti-counterfeiting and labeling. Martell is a high-grade brandy produced in cognac, France, and its strict requirements in the production process can be described as "harsh". According to French law, cognac protected by its origin must be grapes from six cognac producing areas, white grapes, distilled twice and matured in oak barrels. Martell, on the other hand, requires to reach a higher standard, and only four producing areas with good soil quality are selected, and the first wine and the second wine should be distilled again in the distillation process, while the lighter barrels are selected in the oak barrels, and more wines with strong floral fragrance are selected in the blending process. A series of strict standards make Martell brand's "mellow, light and elegant" quality deeply recognized by the market. The core values of "decentralized management" and "respect for individuals" advocated by Pernod Ricard are undoubtedly the soul of the whole corporate culture. The formation of core values is not only conducive to establishing a clear image and winning trust and respect; Internally, it can make the group members keep pace with Pernod Ricard. This culture of decentralized management and respect for individuals makes Pernod Ricard different from other companies, which has brought about the effective operation of the group and formed the cultural foundation enjoyed by the members of the group, which is the foundation of current and future success. Social Responsibility In China, while local liquor companies still regard charitable donations as the only way to promote social responsibility, Pernod Ricard, as the second largest liquor and wine group in the world, is interpreting the social responsibility of liquor companies with its exemplary actions. Recycling In Pernod Ricard-style environmental protection activities, it is nothing new for foreign wine bottles to turn into carpets. Two items that sound unrelated can be wonderfully related due to the strong sense of social responsibility of the two companies. Recently, Pernod Ricard China, a well-known foreign wine company, joined hands with tandus, a leading manufacturer in the global commercial floor material industry, to use large-scale recycled empty foreign wine bottles as recycled materials for carpet production. In this innovative cooperation, Pernod Ricard China provided the recycled empty bottles, and the crushed empty bottle powder was processed by Tandes Suzhou Factory to replace the traditional mineral raw material calcium carbonate for carpet making. It is reported that the carpet using this material has been officially put into production. Qi Dehui, managing director of Pernod Ricard China, said that making empty bottles "turn waste into treasure" through innovative technology has provided a win-win opportunity for both companies; Pernod Ricard China has cooperated with bars and other drinking channels for many years to recycle empty bottles, including Chivas Regal, Martell, ballantine, Royal Salute and other brands. The recycling of empty bottles can not only minimize the possibility of illegal counterfeiting of foreign wine, but also can be used as recycled raw materials for glass products, effectively curbing the waste of resources. The successful cooperation with Tanders not only provides a good recycling channel for Pernod Ricard's recycled empty bottles, but also creates a longer-term social value for the company's empty bottle recycling action. Opposing drunk driving has always been one of the important ways for Pernod Ricard to give back to China society. Since April 25, Pernod Ricard China, together with China Road Traffic Safety Association and local road traffic safety departments, has carried out a series of public welfare education activities with the theme of "Say No to drunk driving", such as opening a public welfare education website, broadcasting public welfare advertisements of "Don't drive after drinking" in ten provinces and cities across the country, distributing a large number of public welfare posters and promotional materials in Beijing, Shanghai and Guangzhou, and placing outdoor light boxes in Shanghai's main business districts and prosperous areas. At the same time, Pernod Ricard has joined hands with Sina to conduct an online survey on "Opposing Drunk Driving" for three consecutive years. Recently, Pernod Ricard has even launched a new version of the warning label marked "Do not drive after drinking, minors and pregnant women are not allowed to drink", which is used for Pernod Ricard's products sold in China market. Various activities have received good social response and achieved remarkable results in educating the public to stay away from drunk driving. Pernod Ricard's creative promotion of "don't drive after drinking" and "injured car" won the "27 Print Advertising Award". Pernod Ricard is the undisputed first among imported wine and spirits companies, and ranks among the top ten domestic wine and spirits companies. Pernod Ricard (China) Trading Co., Ltd. has a distribution network all over the country. Seven branches are located in Shanghai, Beijing, Guangzhou, Shenzhen, Xiamen, Wuhan and Chengdu. 1. Martell Golden Emperor L'or de Martell, one of the most glorious and brilliant alcoholic brews in Martell family, is made by Martell's best "water of life". From the bottle cap to the top of the bottle, 24K pure gold is selected, which fully shows that this wine has gone through many trials and tribulations just like barefoot gold. It is a rare strong cognac, suitable for drinking on important occasions with extraordinary significance. Martell Extra, the silver statue of Martell, was first mentioned in a letter from Theodore Martell to his brother Frederic Martell in 1819. It is carefully prepared by the best cognac, which perfectly interprets the meaning of nobility and elegance. 13. Martell XO Martell XO Martell XO is a perfect innovation of cognac art, with a delicate balance of strength and elegance. The arch-shaped artistic bottle is a symbol of wisdom and inspiration. Martell Cordon Bleu is regarded as a classic by many cognac connoisseurs around the world. Martell Cordon Bleu, which was carefully concocted and created by Edward Martell in 1912, has become a legend in cognac with its unique taste, appearance and positioning. ⒌ Martell Noblige, a famous Martell, selects aged cognac to create a mellow, smooth and mature taste with a lasting fragrance; Extraordinary streamlined bottle design with cut surface is suitable for attractive people born with noble quality. Martell VSOP, Martell's gold medal, was born in 184, enjoying the golden statue of Louis XIV, which is full of royal style. Elegant and mellow taste, suitable for drinking with ice and making cocktails. Royal Salute 21 years Royal Salute 21 Year Old Royal Salute is made of fine grain and malt whisky, and it has been strictly controlled.