what are the design methods of food posters? First of all, the posters we make are divided into commercial posters and artistic posters. Of course, for us, we all work for enterprises or customers, and basically belong to commercial posters, so we have to understand some characteristics of commercial posters. Commercial posters refer to posters that promote a certain commodity or a certain commercial service. When making commercial posters, we need to consider the attributes of products, the users of products and the clients of services, and make targeted designs that meet the project in order to attract people's attention in a short time, so as to turn ordinary users into their own potential customers. What should we pay attention to when designing commercial posters? The first thing you need to know is that the atmosphere and central idea of poster design with different themes are different. The layout of poster design reflects the image and beauty of the poster. The layout design needs to be beautiful and orderly, and it needs to have its own characteristics to attract users to stay on the poster you designed. Only by winning the eyes of users will you have the opportunity to turn ordinary users into their potential customers. Otherwise, all the publicity is a success. Poster design is inseparable from the structural arrangement and design of poster layout. Poster layout design needs to pay attention to the following points: 1. Poster layout design-simplified fonts. At present, the trend of layout design is popular for headlines, small articles, big pictures, well-defined (block structure) masculine and straightforward beauty, with few turns in writing, less changes in fonts, and thick and black lines. 2. Poster layout design-The information of the same level is divided into the same plate, and the blank space between plates needs to be appropriate, otherwise it will give people a feeling of unclear levels, and they can't see the key points and find the goals. 3. Poster layout design-"Shelf display" displays poster information in different categories, which will also reduce browsing time and get the information you need from the layout as soon as possible. Share the general steps of my personal poster design: define the requirements. No matter what we do, we must understand one thing before we start, and that is what to do. What's the purpose? When we do things, as long as we understand these two points, we will generally not deviate from the theme when we do things in this direction, and we will not revise the manuscript again and again. For example, if Party A asks you to design a poster, the poster is aimed at the new product water cup promotion, and you can enjoy the discount for a certain period of time, we must understand what the poster is for. First, we must understand that it is a new product, and second, we must know that there are discounts. We must enlarge the discount and attract users. The third point: to understand the purpose is to promote new products and attract users' desire to buy, and to clarify the theme style. Here we know what to do and the purpose, and then we must clarify the theme style direction of the design. Since we want to promote new products and achieve the effect of preferential activities, then we can't take the lead, and we can't just pay attention to the one hand, the characteristics of new products should be enlarged. Preferential activities play a role in attracting users and can't weaken the search for materials. After designing a clear style, we need to find suitable materials. We can't randomly find a product picture to deal with it. The product picture must show the characteristics of the new product, at least it can't be blurred, so the selection of materials is also very particular. After the material is determined, we start to design and make posters, which is nothing more than typesetting, how to look good and how to arrange, but we must also pay attention to the clear theme, strong sense of breathing, clear hierarchy and smooth reading. Case Analysis If we want to do a good job in design and have certain design thinking and typesetting skills, we must appreciate a lot of excellent cases on weekdays, so we must not miss the resources we can see, whether at home or abroad. When we appreciate works, we can't just look at them. Let's take a look at how to appreciate other people's excellent works. How to turn it into your own knowledge and apply it to your own design projects. The poster above is mainly to promote food. The main picture is typeset in the center, the theme copy and other copy are typeset in the center, and decorations such as illustrated chopsticks, cups and spoons are added around. The taste copy is handwritten, which reflects the handcrafted sense of food, and the color is combined with red, which reflects the visual impact of appetite. The poster above is mainly for promoting food, with the layout in the lower right corner of the main picture, theme copy and important copy in the top visual area. The chalk font is used to reflect the sense of handcraft, while the simple illustration is used as the decoration of the picture atmosphere, which can enrich the picture and also reflect the sense of handcraft. The poster above is mainly for promoting food, and the theme copy is written in the lower right corner of the main picture to reflect the sense of handcraft of food. The picture mainly highlights food and theme copy, and is satisfied with excessive element decoration, highlighting the main vision. Case Practice Through the above case analysis, we will use case practice to help you better understand this skill and apply it to your own practical work. Let's do it! 1. Copywriting First of all, let's take a look at the copywriting and the product drawing, with a short copywriting and an appetizing food. Here we also design this poster in a way that reflects the sense of handwork. 2. Main picture typesetting We use diagonal typesetting to design this food poster. First of all, we typeset the main picture of food in the right position in the lower right corner of the screen, and the visual effect of the main picture is slightly larger, because it mainly promotes food here. Therefore, to highlight the appetite of food, we choose vibrant orange as the background color. 3. Theme typesetting dislocates the theme copy up and down, which makes the picture more dynamic, and adds some decorative elements around the main title. 4. Other copy descriptions align the top of other copies in the upper right corner, while maintaining a vertical style with the theme, maintaining the consistency of reading. We use retro styles as design performance, which is more substitutive. The price tag, which can better reflect the manual image, is also an important copy information, so we use the style of small bubble tag to highlight it. Here, our main picture and copy are typeset into the picture, and then we can decorate the whole picture. 5. Picture decoration We choose the main picture frame with the style of color blocks, and the color blocks are as random as possible, which makes the picture more friendly, so that the user's vision can be attracted by specific color blocks and finally enrich the picture again. In the theme copy, we add an illustration-style main picture to make the theme more design-oriented, and under the main picture, we add a pair of illustration-style chopsticks to set off the atmosphere, and add some hand-drawn lines to make the whole picture more handmade. The background is also decorated with illustrations of the main picture, and the paper texture effect is added to make the whole picture more artistic. 6. Prototype packaging △ Another typesetting method is the most basic in our design. When we design, we need to analyze the temperament and tonality of the project, and always remember the four principles of layout design: alignment, contrast, repeatability and intimacy. At the same time, when we appreciate excellent works, we need to analyze and summarize them, so that we can truly understand their Excellence, and we can use them reasonably in our own projects. Today, we mainly share the skills of manual design of food, mainly using handwritten fonts and illustrations to set off the atmosphere and make the picture more manual. How to make food and beverage publicity pictures? How to make promotional pictures of food and beverage is actually very simple. You can make them with ps, but ordinary people can't make them. You can ask a designer to help you make them. Make a vector picture of the theme poster of Christmas in a restaurant with PS. Baidu ~ It's a very good material website. I don't know if you like it or not ~ ~ Personally, I feel that the pictures are very useful and special. They are all works from overseas in Japan. I hope it will help you ~ ~ Come on, sometimes it's crucial to find good material ~ This website can be delivered by simply registering and downloading directly. < P > It's quite convenient to find an enterprise service on Pig Bajie.