The most impressive thing is that their profits exceeded 1 billion yuan last year, and there were many floating deposits of 450 million yuan in bank wealth management. Their cash flow is very good and they are relatively unaffected by the epidemic. After all, no matter whether the economy is good or bad or the epidemic is not, everyone always has to eat breakfast.
Of course, the most inspiring thing for me is that it adopts the franchise model. There are 2,799 stores, of which only 15 are directly operated. The annual income of franchised stores is 200,000-500,000, that is, the average monthly income is 20,000-40,000. According to the net profit of 65,438+00%, a franchise store has a profit of 2000 ~ 4000. of course，
In the past two days, we have seen another data. There are 80140,000 people whose monthly income is below 2000 (there are 600 million people whose monthly income is below 1000). So, we still have to believe the experience of Pinduoduo and Bobby Steamed Bread. Most people's income is actually not high. Cheap is really competitive in China.
Selling money cheaply is a skill.
In fact, most Barbie steamed buns are open to the community. The storefront area is 5~ 10 square meter, and the rent is cheap. It's usually a mom-and-pop shop. It looks unremarkable, but the number of untenable stores is large, and the income is relatively stable, which is not affected by the economic cycle.
Our 10-foot standard store is 40 square meters, with 65,438+0,000 orders every day. It is not necessarily a good thing to think that business is too good, because too good business may not be replicated. If we want to really expand the scale, we must also make a small shop model, and the requirements for location, rent and performance should not be too high.
Of course, there is absolutely no shortage of the next Barbie steamed bread. If we want to compete with each other, it must have its own characteristics. Bobby Steamed Bread was opened so fast by people from their hometown in Anhui Province to help people in their hometown and rural areas to open stores and get rich.
Moreover, people are not tall at all, unlike people who are willing to eat, and they also opened a steamed bread shop to go to the United States. Many shops are beautifully decorated, but the mistake is that the price is too expensive and too clever, which leads to ordinary business. It is said that the cash flow is tight because of the self-built supply chain.
Now I am particularly afraid that some people who are keen on learning will have to set up their own supply chain to start chain operation. In fact, do you think McDonald's and KFC have their own factories?
Everyone cooperates with others, and the genes and professional knowledge of each company are completely different. It is too difficult to be a brand and a factory. Many people always think that products and quality can only be controlled by themselves. The typical "small farmer thinking" doesn't know that the more open, the lower the cost, the more specialized, and the more efficient and lower the cost of cooperation with excellent supply chains.
Unfortunately, the dog ignored the IPO application a while ago. Such a good brand is too expensive now, it is not delicious and has no scale. On the other hand, Barbie steamed bread is lighter and bigger than Qingfeng steamed bun shop and dry food.
By the way, the revenue of Bobby Steamed Bread in 2065438+2008 was more than 990 million yuan, the net profit was 65438+400 million yuan, and the net profit rate was actually 14%, which was much more "profitable" than many seemingly prosperous and queuing dinner chain stores, so give up the idea that the profit rate of breakfast is not high and the unit price of customers is not high.
Think of a joke:
I don't know if this story is true or not, but it is really profitable to set up pancake stalls and breakfast stalls. Of course, you must get up early and work hard, but it is not difficult to do anything. If the central chef brings you food, you only need to heat it, so you don't have to work from dawn to dusk.
The prospectus of Bobby Steamed Bread has nearly 500 pages. I have watched it for several days, and I plan to watch it again and again. It's really good to have a company listed on the breakfast track. The prospectus can be described as a complete anatomy of Bobby's steamed bread.
This enables latecomers or other peers (such as us) to learn from each other at zero distance and avoid detours.
My learning experience has always been that 80% imitates 20% micro-innovation, so as not to take detours. I believe that there will be at least two listed companies in any track or industry, and I hope my ten feet can become the second one.
Ten feet is a brick I will move in the next ten years. I have made great progress recently just by moving this brick:
I now introduce myself as "an investor selling steamed buns", which I think is a good thing. It looks very low but very grounded, and it is easy to snowball. The snow is thick and the slope is long, and the buns sellers have both.
This year, Guangdong, Beijing, Shanghai, Hangzhou, Wuhan and other places will be opened, and the next batch of other regions will gradually expand. We don't want to cut leeks and let so many franchisees open our stores at will, but we can't give some support, which will make franchisees lose money.
Of course, people who only invest but don't work are not welcome. This is a job that is hard to earn a little money, and it is not suitable for investors who want to get rich overnight or Qian Shengqian. We want one self-employed person after another more than money. We hope those who are not too rich can use a 10 foot steamed bread shop to support their families.
Some people may ask, what are the advantages of ten feet over Barbie steamed bread?
Actually, I don't know. Maybe we can expand the scale quickly. They have only 2,799 stores in more than ten years. We may have 1 000 stores a year (including steamed stuffed bun shops and smart breakfast cabinets), and there may be tens of thousands in three years.
Therefore, readers are welcome to witness the ten-foot ride.
After all, I have nearly 15 years of experience and resources in "opening a shop". This time, they are all on the brick of 10 foot.