Meituan Welfare Zone adopts a win-win business model, the core of which is to bring tangible benefits to users, businesses and platforms. For users, they can choose the goods and services that suit them and enjoy special discounts at the same time; For merchants, it can increase sales and enhance brand awareness; For the platform side, it can increase platform stickiness and user satisfaction, thus increasing revenue and value.
As an important part of the US Mission. Com, Meituan Welfare Zone is expected to strengthen the precise marketing strategy for users, develop more and richer welfare services and commodity choices, enhance the user experience, enhance the competitive advantage of the platform, and build a more comprehensive consumer brand in the future. At the same time, the Meituan Welfare Zone will further open up the ecosystem, allowing more third-party services and businesses to access and jointly build a stronger consumer ecosystem.