1. Produce emotional cries

“If you have treasures at home, eat Xibei.” Xibei Restaurant tells consumers that there are treasures at home and Xibei outside the home. If you cherish your treasures, you must eat Xibei! The core of Baobao and Xibei's appeal to consumers is that it can arouse the emotional appeal of young family customers and directly generate the desire to consume.

2. Highlight the sense of quality

“One pound of bones, three bowls of soup”. Hefu promises: In my restaurant, one pound of bones can only be boiled into three bowls of soup. The products are particularly sincere! The sense of quality displayed in the text brings customers' expectations for consumption. When bones are boiled into soup, the juice will be thick and delicious. Consumers can read from the text the characteristics of sufficient ingredients used in the soup cooking process and the sincerity of the store, and have expectations for consumption.

3. Straight to the point

“80% ingredients and 20% work, Jiafu Chaoshan cuisine is very authentic.” Jiafu Chaoshan cuisine emphasizes quality, selects high-quality materials, and the dishes are authentic! Simple and neat copywriting reveals the core selling points of the dishes

Operation skills

Online activities can bring the relationship closer to customers and enhance customers' sense of community participation. In WeChat groups, we can be good at using WeChat red envelopes to activate dormant customers.

For example, during special holidays, you can find a theme to send out red envelopes to make fans active; you can also regularly organize red envelope solitaires to give every fan a sense of participation; you can also organize regular "fan appreciation meetings", Online thank you meetings are held monthly, quarterly, and annually to give fans a sense of honor and belonging.